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With over 7 years of experience in digital marketing and brand management, I am adept at driving brand growth through integrated strategies, impactful digital advertising, and compelling content development. I have a proven track record in brand identity development, digital marketing execution, and cross-functional collaboration to enhance brand visibility, engagement, and loyalty. From managing digital transformation to delivering strategic brand initiatives, I am passionate about elevating brand presence and creating lasting connections with audiences.…With over 7 years of experience in digital marketing and brand management, I am adept at driving brand growth through integrated strategies, impactful digital advertising, and compelling content development. I have a proven track record in brand identity development, digital marketing execution, and cross-functional collaboration to enhance brand visibility, engagement, and loyalty. From managing digital transformation to delivering strategic brand initiatives, I am passionate about elevating brand presence and creating lasting connections with audiences.

Bukola Funmilayo Olusola

Brand Strategist, Growth Marketer, Marketing Strategist, +7

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With over 7 years of experience in digital marketing and brand management, I am adept at driving brand growth through integrated strategies, impactful digital advertising, and compelling content development. I have a proven track record in brand identity development, digital marketing execution, and cross-functional collaboration to enhance brand visibility, engagement, and loyalty. From managing digital transformation to delivering strategic brand initiatives, I am passionate about elevating brand presence and creating lasting connections with audiences.…With over 7 years of experience in digital marketing and brand management, I am adept at driving brand growth through integrated strategies, impactful digital advertising, and compelling content development. I have a proven track record in brand identity development, digital marketing execution, and cross-functional collaboration to enhance brand visibility, engagement, and loyalty. From managing digital transformation to delivering strategic brand initiatives, I am passionate about elevating brand presence and creating lasting connections with audiences.

Available to hire

With over 7 years of experience in digital marketing and brand management, I am adept at driving brand growth through integrated strategies, impactful digital advertising, and compelling content development. I have a proven track record in brand identity development, digital marketing execution, and cross-functional collaboration to enhance brand visibility, engagement, and loyalty. From managing digital transformation to delivering strategic brand initiatives, I am passionate about elevating brand presence and creating lasting connections with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Lead Revenue Growth Manager at Africa Expansion Workforce Group

January 1, 2025 - Present

Spearheaded digital media buying and campaign execution across LinkedIn, Meta, and Google Ads, targeting B2B audiences across Africa; strategically allocated ad budgets to maximize lead generation, reduce cost-per-lead, and increase ROI; led cross-functional collaboration with sales, product, and content teams; conducted A/B testing and data-driven performance reviews; supported go-to-market expansion for Africa training, outsourcing, and HR advisory services; provided regular reporting and insights to leadership.

Assistant Brand Manager - Digital at The RED WOLF Company

June 1, 2022 - January 1, 2025

Directed digital initiatives for brands such as Unified Payments, Payloft, and Pay Attitude; ensured strategic alignment and consistency across channels. Led the 27th Anniversary Campaign and developed content strategies that increased online visibility and audience engagement. Launched the “It Starts Here” digital content and TVC campaign.

Digital Brand Manager at Airtel Nigeria

June 1, 2022 - June 1, 2024

Managed digital strategy and execution across brand platforms, delivering measurable awareness and engagement; conceptualized and executed campaigns with Airtel Nigeria, including partnerships with BBN Naija and The Voice Africa; conducted in-depth market research and led cross-channel media planning and engagement.

Content & Communications Manager at Dohoney Services

June 1, 2021 - June 1, 2022

Designed and executed digital product launch campaigns; led media coverage for large-scale events (e.g., HR Expo Africa Work Festival); created SEO-optimized content; produced editorial content, videos, and press releases; secured event sponsorships and maintained brand messaging across digital channels.

Digital Brand Manager at Sterling Bank (Switch)

August 1, 2020 - June 1, 2021

Developed and executed a comprehensive digital marketing strategy for brand launches; led ambassador and alumni programs; built multi-channel campaigns to drive online visibility and engagement; led content development for campaigns such as Hollanda Choco Malt.

Digital Marketing Lead at Sprinble Digital Agency

September 1, 2018 - August 1, 2020

360° digital campaign management from strategy to execution and analysis; built and optimized client campaigns for improved brand engagement and sales; established strong client relationships and led content creation and distribution across platforms.

Digital Manager / Client Service Officer at Cerebre Media Africa

September 1, 2017 - September 1, 2018

Led digital strategy and go-to-market campaigns for multiple products (e.g., Hollandia Choco Malt); produced content for TV, radio, and social media; acted as primary liaison between brands and agency; oversaw product lines and ensured aligned messaging.