Creative and commercially aware marketing professional with experience building and managing large scale digital audiences across YouTube, Instagram, and livestreaming platforms. Founder and lead strategist behind GameStrange, a digital entertainment brand with over 630K subscribers and 409M+ cumulative views, delivering audience growth through content strategy, audience engagement, and data driven campaign optimisation. Experienced in influencer marketing, social media management, brand partnerships, and audience analytics, with successful collaborations involving global technology brands including Samsung, Acer, NVIDIA, WD Black, and Colorful. Currently pursuing MSc Marketing & Strategy at Warwick Business School with a strong interest in digital marketing, brand strategy, creator economy marketing, and campaign management.

Creative and commercially aware marketing professional with experience building and managing large scale digital audiences across YouTube, Instagram, and livestreaming platforms. Founder and lead strategist behind GameStrange, a digital entertainment brand with over 630K subscribers and 409M+ cumulative views, delivering audience growth through content strategy, audience engagement, and data driven campaign optimisation. Experienced in influencer marketing, social media management, brand partnerships, and audience analytics, with successful collaborations involving global technology brands including Samsung, Acer, NVIDIA, WD Black, and Colorful. Currently pursuing MSc Marketing & Strategy at Warwick Business School with a strong interest in digital marketing, brand strategy, creator economy marketing, and campaign management.

Available to hire

Creative and commercially aware marketing professional with experience building and managing large scale digital audiences across YouTube, Instagram, and livestreaming platforms. Founder and lead strategist behind GameStrange, a digital entertainment brand with over 630K subscribers and 409M+ cumulative views, delivering
audience growth through content strategy, audience engagement, and data driven campaign optimisation.
Experienced in influencer marketing, social media management, brand partnerships, and audience analytics, with successful collaborations involving global technology brands including Samsung, Acer, NVIDIA, WD Black, and Colorful. Currently pursuing MSc Marketing & Strategy at Warwick Business School with a strong interest in digital marketing, brand strategy, creator economy marketing, and campaign management.

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Language

English
Fluent

Work Experience

Content Creator & Digital Strategy Lead at GameStrange
December 1, 2017 - Present
Built and managed a digital entertainment brand with 630K+ YouTube subscribers and 409M+ cumulative views across long form and short form content. Delivered paid campaigns and brand collaborations with Samsung, Acer, NVIDIA, WD Black, and Colorful. Increased audience engagement through data driven content strategies, trend analysis, and platform analytics. Managed cross-platform communities across YouTube, Instagram, and livestreaming platforms to improve audience retention and brand visibility.
Warwick Digital Ambassador (Social Media) at Warwick Marketing, Communications & Insight
October 1, 2025 - Present
Supported university social media campaigns through student focused digital content and engagement initiatives; monitored audience engagement metrics and contributed to campaign optimization activities; collaborated with internal teams to support digital marketing and community engagement projects.
Live Streamer & Marketing Associate at Sigma
August 1, 2025 - October 1, 2025
Supported promotional livestream campaigns and audience engagement activities across digital platforms; shared audience insights and campaign feedback to support marketing performance optimization; assisted with short form content promotion and livestream scheduling.
Founder & Marketing Lead at Cribcore
August 1, 2025 - Present
Co-founded a nightlife and events venture focused on influencer marketing, digital promotion, and event engagement; led social media campaigns and promotional activities to increase event awareness and audience participation; coordinated creator collaborations, venue partnerships, and promotional operations.
Marketing Support at Family Businesses (LTH Realtors & Karatkeys LLP)
April 1, 2020 - Present
Assisted with social media management and local digital promotions for real estate businesses; helped improve online visibility through branded content and customer engagement initiatives.

Education

MSc Marketing & Strategy at Warwick Business School
January 1, 2025 - December 31, 2026
Bachelor of Commerce (B.Com) at SIES College of Arts, Science & Commerce
January 1, 2019 - December 31, 2022

Qualifications

Google Analytics Fundamentals
January 11, 2030 - June 11, 2026
SEMrush SEO Toolkit Course
January 11, 2030 - June 11, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - June 11, 2026
LinkedIn Learning – Marketing Strategy Foundations
January 11, 2030 - June 11, 2026

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Education, Professional Services