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I am a bilingual (English/Chinese) marketing professional based in Singapore with extensive experience supporting small to mid-sized businesses and agencies across various industries including education, SaaS, tourism & hospitality, and F&B. Since 2017, I have been independently formulating brand and marketing strategies, managing content in both English and Chinese across digital platforms, and coaching students in SEO and website platforms such as WordPress/WooCommerce. I have previously managed notable brands such as the Singapore Institute of Management, PSB Academy, Singapore Flyer, and Pacific Green Technologies. With expertise spanning marketing diagnosis, strategy development, SEO, content creation, and social media management, I am passionate about engaging audiences and driving impactful results.…I am a bilingual (English/Chinese) marketing professional based in Singapore with extensive experience supporting small to mid-sized businesses and agencies across various industries including education, SaaS, tourism & hospitality, and F&B. Since 2017, I have been independently formulating brand and marketing strategies, managing content in both English and Chinese across digital platforms, and coaching students in SEO and website platforms such as WordPress/WooCommerce. I have previously managed notable brands such as the Singapore Institute of Management, PSB Academy, Singapore Flyer, and Pacific Green Technologies. With expertise spanning marketing diagnosis, strategy development, SEO, content creation, and social media management, I am passionate about engaging audiences and driving impactful results.

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Content Strategist, SEO Expert, Marketing Strategist, +3

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I am a bilingual (English/Chinese) marketing professional based in Singapore with extensive experience supporting small to mid-sized businesses and agencies across various industries including education, SaaS, tourism & hospitality, and F&B. Since 2017, I have been independently formulating brand and marketing strategies, managing content in both English and Chinese across digital platforms, and coaching students in SEO and website platforms such as WordPress/WooCommerce. I have previously managed notable brands such as the Singapore Institute of Management, PSB Academy, Singapore Flyer, and Pacific Green Technologies. With expertise spanning marketing diagnosis, strategy development, SEO, content creation, and social media management, I am passionate about engaging audiences and driving impactful results.…I am a bilingual (English/Chinese) marketing professional based in Singapore with extensive experience supporting small to mid-sized businesses and agencies across various industries including education, SaaS, tourism & hospitality, and F&B. Since 2017, I have been independently formulating brand and marketing strategies, managing content in both English and Chinese across digital platforms, and coaching students in SEO and website platforms such as WordPress/WooCommerce. I have previously managed notable brands such as the Singapore Institute of Management, PSB Academy, Singapore Flyer, and Pacific Green Technologies. With expertise spanning marketing diagnosis, strategy development, SEO, content creation, and social media management, I am passionate about engaging audiences and driving impactful results.

Available to hire

I am a bilingual (English/Chinese) marketing professional based in Singapore with extensive experience supporting small to mid-sized businesses and agencies across various industries including education, SaaS, tourism & hospitality, and F&B. Since 2017, I have been independently formulating brand and marketing strategies, managing content in both English and Chinese across digital platforms, and coaching students in SEO and website platforms such as WordPress/WooCommerce.

I have previously managed notable brands such as the Singapore Institute of Management, PSB Academy, Singapore Flyer, and Pacific Green Technologies. With expertise spanning marketing diagnosis, strategy development, SEO, content creation, and social media management, I am passionate about engaging audiences and driving impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Independent Content Strategist / SEO Trainer & Coach at Beithoven.com

January 19, 2017 - Present

Formulates brand and marketing strategies and investor pitch decks. Manages social media and content marketing projects in English and Chinese across various digital platforms including websites, blogs, Facebook, Instagram, LinkedIn, Xiaohongshu, WeChat, and Weibo. Coaches and trains students in SEO, WooCommerce, and WordPress courses at private schools in Singapore.

Manager, Digital Marketing at Adval Brand Group Pte Ltd / Singapore Flyer

January 18, 2017 - August 25, 2025

Developed and managed brand development strategy of Singapore Flyer. Improved ROIs of eCommerce websites for Singapore Flyer and Alive Museum. Planned and implemented integrated marketing strategies including SEO/SEM, content marketing, email marketing, events, PR, advertising, and social media. Monitored campaign performance and worked with partners to increase brand equity and market share. Managed budgets and led marketing teams and vendors.

Manager, Corporate Communications (New Media) at People's Association (Singapore)

February 11, 2009 - August 25, 2025

Developed New Media work plan and organized training sessions to enhance digital capabilities of over 30,000 grassroots volunteers and staff. Created key performance indicators for community centre staff to facilitate volunteer use of New Media tools for community outreach.

Manager, Marketing Communications at Adval Brand Group Pte Ltd / Singapore Flyer

October 31, 2008 - August 25, 2025

Pioneer team member of Singapore Flyer. Played key role in brand strategy, official opening events, and marketing campaigns. Improved ticket sales of eCommerce site and managed digital assets and social media channels. Planned and implemented varied marketing campaigns and managed social media influencers. Conducted market research and organized events attracting 1,000+ attendees.

Manager, Marketing & Communications at Thong Siek Food Industry Pte Ltd

May 4, 2006 - August 25, 2025

Championed the re-branding campaign of DoDo processed seafood brand, increasing visibility and sales. Conceptualized and launched new products via print, radio, TV, and PR campaigns.

Writer & Trainer (Contract) at Casco Publishing Pte Ltd / Creative Technology Pte Ltd

March 30, 2002 - August 25, 2025

Produced four educational books to aid primary school students’ English proficiency. Trained over 200 primary students in computer software including HansVision and Microsoft Office.

Research Writer at AP Food Industry Publications Pte Ltd

January 6, 2001 - August 25, 2025

Conducted interviews and research to produce content for Food Industry Business Reports and Southeast Asian market reports.

Relief Teacher at Ministry of Education (Singapore)

May 18, 1997 - August 25, 2025

Devised and delivered lessons across multiple subjects including English, Chinese, Mathematics, Science, and Physical Education, managing more than 10 classes weekly.

Audit & Accounts Officer at QL Seet & Company / Eureka Design and Advertising Consultants

January 31, 1997 - August 25, 2025

Audited accounts, prepared reports, managed accounts payable and receivable, and prepared budgets to support smooth inter-departmental operations.