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I am a creative and detail-oriented English Literature graduate with a passion for storytelling and meaningful communication. I enjoy turning ideas into engaging copy across SEO writing, creative writing, and commercial writing, having crafted content for numerous brands across diverse industries. I thrive working with creative teams in a digital agency setting to develop and execute concepts that align with brand identity and audience needs. With a foundation in journalism, public speaking, and academic writing, I transform ideas into clear, persuasive content and blend creativity with strategy to help brands tell their story and connect with their audience. I bring strong experience in interviewing, reporting, and content production from journalism and broadcasting roles, and I continually seek opportunities to elevate brand storytelling through well-researched, audience-focused writing and storytelling.…I am a creative and detail-oriented English Literature graduate with a passion for storytelling and meaningful communication. I enjoy turning ideas into engaging copy across SEO writing, creative writing, and commercial writing, having crafted content for numerous brands across diverse industries. I thrive working with creative teams in a digital agency setting to develop and execute concepts that align with brand identity and audience needs. With a foundation in journalism, public speaking, and academic writing, I transform ideas into clear, persuasive content and blend creativity with strategy to help brands tell their story and connect with their audience. I bring strong experience in interviewing, reporting, and content production from journalism and broadcasting roles, and I continually seek opportunities to elevate brand storytelling through well-researched, audience-focused writing and storytelling.

Sri Ayu Belladonna

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I am a creative and detail-oriented English Literature graduate with a passion for storytelling and meaningful communication. I enjoy turning ideas into engaging copy across SEO writing, creative writing, and commercial writing, having crafted content for numerous brands across diverse industries. I thrive working with creative teams in a digital agency setting to develop and execute concepts that align with brand identity and audience needs. With a foundation in journalism, public speaking, and academic writing, I transform ideas into clear, persuasive content and blend creativity with strategy to help brands tell their story and connect with their audience. I bring strong experience in interviewing, reporting, and content production from journalism and broadcasting roles, and I continually seek opportunities to elevate brand storytelling through well-researched, audience-focused writing and storytelling.…I am a creative and detail-oriented English Literature graduate with a passion for storytelling and meaningful communication. I enjoy turning ideas into engaging copy across SEO writing, creative writing, and commercial writing, having crafted content for numerous brands across diverse industries. I thrive working with creative teams in a digital agency setting to develop and execute concepts that align with brand identity and audience needs. With a foundation in journalism, public speaking, and academic writing, I transform ideas into clear, persuasive content and blend creativity with strategy to help brands tell their story and connect with their audience. I bring strong experience in interviewing, reporting, and content production from journalism and broadcasting roles, and I continually seek opportunities to elevate brand storytelling through well-researched, audience-focused writing and storytelling.

Available to hire

I am a creative and detail-oriented English Literature graduate with a passion for storytelling and meaningful communication. I enjoy turning ideas into engaging copy across SEO writing, creative writing, and commercial writing, having crafted content for numerous brands across diverse industries. I thrive working with creative teams in a digital agency setting to develop and execute concepts that align with brand identity and audience needs. With a foundation in journalism, public speaking, and academic writing, I transform ideas into clear, persuasive content and blend creativity with strategy to help brands tell their story and connect with their audience.

I bring strong experience in interviewing, reporting, and content production from journalism and broadcasting roles, and I continually seek opportunities to elevate brand storytelling through well-researched, audience-focused writing and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Writer at Uraga Digital Agency

November 1, 2024 - November 1, 2025

Developed creative content strategies for 40+ brands, researched and adapted social media trends into engaging scripts, produced SEO-optimized blog articles, and tailored messaging based on audience insights to boost engagement and digital presence.

Journalist – Internship at Radio Republik Indonesia (RRI) Malang

August 1, 2023 - September 1, 2023

Researched, wrote, and published news articles; improved efficiency of news broadcast scriptwriting and delivery; collaborated with editorial teams to ensure high-quality coverage.

Creative Writer – Internship at Linguo.id

March 1, 2023 - June 1, 2023

Created SEO-based articles, conducted in-depth research to ensure accuracy and relevance, and collaborated with content teams to align articles with brand objectives.

Manager Off Air at Simfoni FM Malang

January 1, 2023 - January 1, 2024

Planned and managed events to boost station branding and audience engagement; led cross-department collaboration, resulting in increased partnerships and brand exposure.

Writer / Contributor at Kompasiana

January 1, 2023 - January 1, 2023

Produced highlight news articles on community service programs, integrated storytelling with brand voice, conducted participant interviews, and edited content for clarity and reader impact.

Announcer at Simfoni FM Malang

October 1, 2021 - January 1, 2024

Delivered broadcasting programs aligned with station guidelines and audience preferences; researched and presented trending topics on-air and via articles; collaborated with On-Air Manager to enhance program quality.

Writer & Reporter at Eterpost Article Website Project

August 1, 2021 - January 1, 2022

Wrote and optimized SEO-based articles, conducted in-depth research to ensure accuracy, and collaborated with a cross-functional team to maintain brand voice and consistency.

CO – Journalist at Hai’ah Tahfiz Quran UIN Malang

August 1, 2020 - January 1, 2022

Coordinated concept and strategy development for journalistic products, including articles, live reports, and e-bulletins; led journalism training and edited news content for accuracy and credibility.