Social Media Assistant at 4 Studio (Channel 4)

Created innovative and engaging content to promote flagship Channel 4 shows such as The Great British Bake Off, Gogglebox, First Dates, and gripping dramas for a young and diverse audience. Contributed to multi-platform social media campaigns generating 10M+ cumulative views across TikTok, Instagram, and YouTube, strengthening brand visibility and audience engagement. Maintained content planning and scheduling, and introduced structured tracking of content performance using Monday.com, enabling data-driven decisions and efficient campaign execution. Reviewed video assets on Dropbox to generate YouTube chapters and timestamps for short-form content. Wrote tailored copy for the full season of First Dates Beach Club episodes, ensuring consistency with the brand voice. Planned and scheduled content using structured calendars to ensure consistent storytelling and alignment with campaign objectives. Produced and optimized short-form video content, including editing and platform-specific enha

Social Media Manager / Content Strategist at Chef Mina

Designed and maintained monthly content calendars; recorded, edited, and published short-form and behind-the-scenes video content across platforms. Helped grow the online community from 400 to 11k followers in one year, a 2650% increase, through trend-led content and audience-first storytelling. Adapted content based on page insights and analytics to guide ongoing improvements. Created YouTube thumbnails in Canva to establish a strong brand identity. Actively engaged with followers to build brand loyalty and trust. Monitored and reported on social media performance metrics, using data to guide decisions and improve campaign results.