I’m a creative strategist and designer focused on storytelling through visuals, media, and brand experience. I grew up on the Oregon coast in a family that worked in tourism, so I’ve always been interested in how travel, culture, and people connect through experiences. My background is in advertising and brand responsibility, and my work blends design, strategy, and communication. I’ve led communications teams, built campaigns, and designed visual systems that help organizations connect with real audiences. I care about work that feels human. Whether I’m designing, directing creative, or building a campaign, I focus on clear ideas, strong visuals, and stories that people actually remember.

Xcaret Bello Dominguez

I’m a creative strategist and designer focused on storytelling through visuals, media, and brand experience. I grew up on the Oregon coast in a family that worked in tourism, so I’ve always been interested in how travel, culture, and people connect through experiences. My background is in advertising and brand responsibility, and my work blends design, strategy, and communication. I’ve led communications teams, built campaigns, and designed visual systems that help organizations connect with real audiences. I care about work that feels human. Whether I’m designing, directing creative, or building a campaign, I focus on clear ideas, strong visuals, and stories that people actually remember.

Available to hire

I’m a creative strategist and designer focused on storytelling through visuals, media, and brand experience. I grew up on the Oregon coast in a family that worked in tourism, so I’ve always been interested in how travel, culture, and people connect through experiences.

My background is in advertising and brand responsibility, and my work blends design, strategy, and communication. I’ve led communications teams, built campaigns, and designed visual systems that help organizations connect with real audiences.

I care about work that feels human. Whether I’m designing, directing creative, or building a campaign, I focus on clear ideas, strong visuals, and stories that people actually remember.

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Language

English
Fluent

Work Experience

Director of Communications at ASUO (Associated Students of the University of Oregon)
January 1, 2022 - January 1, 2025
Led a three-person team across media, PR, and design to deliver campus-wide campaigns. Managed communications for events including a 500-attendee forum and outreach across 200+ student organizations. Co-developed updated ASUO brand identity with the university, including out-of-home and nonprofit-focused materials. Improved visibility, engagement, and message consistency across all platforms.
Graphic & Web Site Designer at Novus Smarta Academy
January 1, 2024 - January 1, 2024
Designed a new charter school website layout with updated navigation and visuals. Refreshed brand assets: web graphics, digital flyers, icons, and community materials. Streamlined content structure for clarity and accessibility. Collaborated with school leadership to align design with family and student needs.
Marketing & Social Intern at Toyota Warrenton
January 1, 2022 - January 1, 2023
Created social content and graphics to boost platform engagement. Represented the team at conferences and client meetings. Supported planning for Toyota community events and partner outreach.
Lead Designer at Transform The Hustle
January 1, 2024 - January 1, 2025
Led design initiatives for brand and marketing projects, collaborating with cross-functional teams to deliver assets for campaigns and products.
Director of Communications at ASUO
January 1, 2022 - January 1, 2025
Designed brand system: logos, website assets, and email graphics. Built mockups, pitch decks, and partner materials to support client growth. Planned content calendars and social strategy to keep platforms active and aligned. Strengthened overall brand identity across digital channels. Oversaw communications for a 2000+ student body across social, PR, and executive messaging. Led a team of three (media, PR, design) to deliver campus-wide campaigns. Managed communications for events including a 500-attendee forum and outreach across 200+ student orgs. Co-developed the ASUO brand identity with the university, including OOH and non-profit-focused materials. Improved visibility, engagement, and message consistency across all platforms.
Graphic & Website Designer at Novus Smart Academy Smyrna
January 1, 2024 - January 1, 2024
Designed a new charter school website layout with updated navigation and visuals. Refreshed brand assets: web graphics, digital flyers, icons, and community materials. Streamlined content structure to improve clarity and accessibility. Collaborated with school leadership to align design with family and student needs.
Marketing & Social Intern at Toyota Warrenton, OR
January 1, 2022 - January 1, 2023
Created social content and graphics to boost platform engagement. Represented the team at conferences and client meetings. Supported planning for Toyota community events and partner outreach.
Graphic & Website Designer at Novus Smart Academy
January 1, 2024 - January 1, 2024
Designed a new charter school website layout with updated navigation and visuals. Refreshed brand assets: web graphics, digital flyers, icons, and community materials. Streamlined content structure to improve clarity and accessibility. Collaborated with school leadership to align design with family and student needs.

Education

BS in Advertising & Latinx Studies at University of Oregon
January 1, 2020 - January 1, 2024
BS in Advertising & Latinx Studies at University of Oregon
January 1, 2020 - January 1, 2024
MA in Advertising & Brand Responsibility at University of Oregon
January 1, 2024 - January 1, 2025
BS in Advertising & Latinx Studies at University of Oregon
January 1, 2020 - January 1, 2024
MA in Advertising & Brand Responsibility at University of Oregon
January 1, 2024 - January 1, 2025
BS in Advertising & Latinx Studies at University of Oregon
January 1, 2020 - January 1, 2024
Major: Advertising & Brand Responsibility at University of Oregon
January 1, 2024 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet