I’m Ben Carratu, a senior art director and creative lead with 25+ years building brand identities and campaign systems that work across every touchpoint. I love creating the visual playground first—then making it hold up in the real world, from web and app design to photography direction, sales materials, pitch decks, and in-store or event execution. I’ve led multi-brand creative teams and owned end-to-end brand delivery across hospitality, technology, and audio, including rebrands, new brand launches, and international adaptations for global growth. Whether I’m building guidelines, guiding teams of designers, or directing multi-location shoots and brand content, my focus is consistent quality at scale—plus smart, modern workflows including AI-assisted image creation and design toolchains.…I’m Ben Carratu, a senior art director and creative lead with 25+ years building brand identities and campaign systems that work across every touchpoint. I love creating the visual playground first—then making it hold up in the real world, from web and app design to photography direction, sales materials, pitch decks, and in-store or event execution. I’ve led multi-brand creative teams and owned end-to-end brand delivery across hospitality, technology, and audio, including rebrands, new brand launches, and international adaptations for global growth. Whether I’m building guidelines, guiding teams of designers, or directing multi-location shoots and brand content, my focus is consistent quality at scale—plus smart, modern workflows including AI-assisted image creation and design toolchains.WWWW…