I am a senior digital marketing leader with 9+ years of experience building and scaling paid media programs across SEM, social, and multi-channel campaigns for fast-growing agencies and brands. I specialise in data-driven decision making, strategic planning, and team leadership to deliver measurable growth. Recently I rebuilt and expanded paid media at multiple agencies, led cross-functional initiatives, and automated reporting to drive efficiency and clarity for executives. I thrive on turning complex problems into simple, scalable growth engines.

I am a senior digital marketing leader with 9+ years of experience building and scaling paid media programs across SEM, social, and multi-channel campaigns for fast-growing agencies and brands. I specialise in data-driven decision making, strategic planning, and team leadership to deliver measurable growth. Recently I rebuilt and expanded paid media at multiple agencies, led cross-functional initiatives, and automated reporting to drive efficiency and clarity for executives. I thrive on turning complex problems into simple, scalable growth engines.

Available to hire

I am a senior digital marketing leader with 9+ years of experience building and scaling paid media programs across SEM, social, and multi-channel campaigns for fast-growing agencies and brands. I specialise in data-driven decision making, strategic planning, and team leadership to deliver measurable growth. Recently I rebuilt and expanded paid media at multiple agencies, led cross-functional initiatives, and automated reporting to drive efficiency and clarity for executives. I thrive on turning complex problems into simple, scalable growth engines.

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Language

English
Fluent

Work Experience

Paid Media Director at 1st Formations / BSQ Group
July 1, 2025 - Present
Head up the paid media marketing program and consult on wider marketing goals including social media, CRM, SEO, affiliates and partnerships. Rebuilt paid media activity post-boarding, took full ownership of all paid media and performance marketing channels, and led a successful onboarding of our previous agency. Delivered 5x growth in a four-month period through account rebuilds, ad copy, landing page testing, and a data-driven approach. Onboarded a creative agency to ensure high-quality paid social assets and implemented a robust test-and-learn framework. Pivoted to an LT V model for scalable long-term paid media growth, aligning with business goals.
Senior Performance Marketing Manager / Senior Manager at SEM Zepz (World Remit & Sendwave)
March 1, 2022 - Present
Led a global digital marketing strategy across SEM, paid social, YouTube, and Apple Search Ads with a $1.5M+ monthly budget. Drove performance-driven growth, improved signups, and built data-driven, cross-functional processes. Managed paid media optimization and reporting to support executive-level decision making.
Senior Group Account Director at Brainlabs Digital
September 1, 2017 - March 1, 2022
Led a team of 15 across the UK and US with monthly budgets of $5-7M and peak daily spend of $17M during Black Friday. Managed client relationships across multiple sectors, expanded the client portfolio, and cross-sold CRO services. Implemented training and process improvements, including Google Sheets/Excel training and a scalable workflow. Drove cross-functional alignment to accelerate growth and elevate the digital marketing strategy within the agency.

Education

MSc Biochemistry with Genetics at University of Birmingham
September 1, 2013 - June 1, 2017
A-Levels at Berkhamsted School
January 11, 2030 - April 10, 2026
GCSE at Berkhamsted School
January 11, 2030 - April 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet