I am a commercially driven performance marketing professional with hands-on experience in paid media strategy, campaign execution and audience growth across Google Ads, Meta Ads and TikTok. I have delivered multi-channel campaigns, tracked KPIs, and reported ROI for clients across financial services, payments, fintech and investment sectors. I thrive in fast-paced environments and take ownership of results, continually optimizing based on data. In recent roles I have managed content creation, social media management, and business development for clients including Oracle and other financial services firms; I have supported go-to-market strategies and used AI and fintech tools to improve targeting and decision-making. I have built a track record of delivering measurable growth and ROI, often achieving high engagement and follower growth.

I am a commercially driven performance marketing professional with hands-on experience in paid media strategy, campaign execution and audience growth across Google Ads, Meta Ads and TikTok. I have delivered multi-channel campaigns, tracked KPIs, and reported ROI for clients across financial services, payments, fintech and investment sectors. I thrive in fast-paced environments and take ownership of results, continually optimizing based on data. In recent roles I have managed content creation, social media management, and business development for clients including Oracle and other financial services firms; I have supported go-to-market strategies and used AI and fintech tools to improve targeting and decision-making. I have built a track record of delivering measurable growth and ROI, often achieving high engagement and follower growth.

Available to hire

I am a commercially driven performance marketing professional with hands-on experience in paid media strategy, campaign execution and audience growth across Google Ads, Meta Ads and TikTok. I have delivered multi-channel campaigns, tracked KPIs, and reported ROI for clients across financial services, payments, fintech and investment sectors. I thrive in fast-paced environments and take ownership of results, continually optimizing based on data.

In recent roles I have managed content creation, social media management, and business development for clients including Oracle and other financial services firms; I have supported go-to-market strategies and used AI and fintech tools to improve targeting and decision-making. I have built a track record of delivering measurable growth and ROI, often achieving high engagement and follower growth.

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Work Experience

Digital Marketing & Business Development Executive at Pinpoint Publishing
January 1, 2025 - April 1, 2026
Delivered the full marketing function for a strategy and business transformation consultancy, including content creation, social media management, campaign delivery and digital growth across multiple client accounts in financial services, payments and fintech. Achieved measurable results: 56,000+ impressions, 20% average engagement rate, 13,000+ post clicks and 27% follower growth in a single reporting period. Supported go-to-market strategy, campaign targeting and the integration of AI/fintech tools to improve decision-making.
Associate Partner at BB Merchant Services
June 1, 2024 - April 1, 2026
Business development and lead generation role in a global payments consultancy operating on a revenue-share model. Identified and introduced merchant clients across multiple sectors to specialist payment advisory services. Worked within a network spanning 8 international locations with 3,000+ successful client projects. Supported clients in accessing cost benchmarking tools delivering over £500m in recurring savings. Created and supplied marketing materials to support the wider partner network, ensuring consistent brand messaging, and helped plan live events to boost engagement and brand visibility.
Marketing & Social Media Manager at Marvin Labs
September 1, 2023 - April 1, 2026
Delivering strategic marketing and business development for an AI-powered investment analytics platform, supporting institutional investors, hedge funds, and asset managers. Notable achievements include acquiring 2,000+ new clients across the UK, US, and Middle East; organizing 60+ sales and engagement events; building 55+ key commercial relationships; producing 10+ LinkedIn Live and podcast events (each 100+ attendees); leading 10+ BD events in partnership with UK universities and finance societies.
Social Media & Content Developer at HAL Partners
June 1, 2024 - February 1, 2025
Content strategy and social media development for a business growth consultancy serving early-stage startups and established SMEs. Created and managed content across platforms to elevate brand presence and drive inbound enquiries; supported go-to-market campaigns for clients in financial advisory and compliance; produced marketing collateral, case studies, and campaign assets aligned to client growth objectives.
Machine Operator at Ford Motor Company
May 1, 2023 - February 1, 2024
Full-time role on the transmission production line, developing strong discipline, attention to detail, and teamwork in a high-performance manufacturing environment.
Shop Assistant at Matalan
March 1, 2021 - January 1, 2023
Part-time retail role held throughout university, building customer service, communication, and interpersonal skills in a busy commercial environment.
Research Assistant (Internship) at The Anfield Wrap
October 1, 2019 - November 1, 2019
Assisted with professional athlete interviews and conducted research for podcast productions, gaining early exposure to content creation, digital media, and audience engagement.

Education

BA (Hons) Sports Business at Liverpool John Moores University
January 1, 2020 - January 1, 2023
BTEC Sports Science (Distinction*) at Liverpool Football College (Steven Gerrard Academy)
January 1, 2018 - January 1, 2020
GCSEs at Gateacre School
January 1, 2013 - January 1, 2018

Qualifications

Google Digital Garage Certificates: Fundamentals of Digital Marketing
January 11, 2030 - June 14, 2026
Google Digital Garage Certificates: Promote a Business with Content
January 11, 2030 - June 14, 2026
Google Digital Garage Certificates: Land Your Next Job
January 11, 2030 - June 14, 2026
Entrepreneurship Certificate, King's College London
January 11, 2030 - June 14, 2026

Industry Experience

Financial Services, Software & Internet, Professional Services, Media & Entertainment