BL

I am a commercially driven performance marketing professional with hands-on experience in paid media strategy, campaign execution and audience growth across Google Ads, Meta Ads and TikTok.

About

I am a commercially driven performance marketing professional with hands-on experience in paid media strategy, campaign execution and audience growth across Google Ads, Meta Ads and TikTok. I have delivered multi-channel campaigns, tracked KPIs, and reported ROI for clients across financial services, payments, fintech and investment sectors. I thrive in fast-paced environments and take ownership of results, continually optimizing based on data.

In recent roles I have managed content creation, social media management, and business development for clients including Oracle and other financial services firms; I have supported go-to-market strategies and used AI and fintech tools to improve targeting and decision-making. I have built a track record of delivering measurable growth and ROI, often achieving high engagement and follower growth.

  • 4 years' experience
  • Joined June 2026

Industry experience

  • Financial Services
  • Software & Internet
  • Professional Services
  • Media & Entertainment

Work experience· 7 roles

Digital Marketing & Business Development Executive · Pinpoint PublishingJan 2025 – Apr 2026 · 1 yr 4 mos

Delivered the full marketing function for a strategy and business transformation consultancy, including content creation, social media management, campaign delivery and digital growth across multiple client accounts in financial services, payments and fintech. Achieved measurable results: 56,000+ impressions, 20% average engagement rate, 13,000+ post clicks and 27% follower growth in a single reporting period. Supported go-to-market strategy, campaign targeting and the integration of AI/fintech tools to improve decision-making.

Social Media & Content Developer · HAL PartnersJun 2024 – Feb 2025 · 9 mos

Content strategy and social media development for a business growth consultancy serving early-stage startups and established SMEs. Created and managed content across platforms to elevate brand presence and drive inbound enquiries; supported go-to-market campaigns for clients in financial advisory and compliance; produced marketing collateral, case studies, and campaign assets aligned to client growth objectives.

Associate Partner · BB Merchant ServicesJun 2024 – Apr 2026 · 1 yr 11 mos

Business development and lead generation role in a global payments consultancy operating on a revenue-share model. Identified and introduced merchant clients across multiple sectors to specialist payment advisory services. Worked within a network spanning 8 international locations with 3,000+ successful client projects. Supported clients in accessing cost benchmarking tools delivering over £500m in recurring savings. Created and supplied marketing materials to support the wider partner network, ensuring consistent brand messaging, and helped plan live events to boost engagement and brand visibility.

Marketing & Social Media Manager · Marvin LabsSep 2023 – Apr 2026 · 2 yrs 8 mos
Machine Operator · Ford Motor CompanyMay 2023 – Feb 2024 · 10 mos
Shop Assistant · MatalanMar 2021 – Jan 2023 · 1 yr 11 mos
Research Assistant (Internship) · The Anfield WrapOct 2019 – Nov 2019 · 2 mos

Education

BA (Hons) Sports Business · Liverpool John Moores University2020 – 2023
BTEC Sports Science (Distinction*) · Liverpool Football College (Steven Gerrard Academy)2018 – 2020
GCSEs · Gateacre School2013 – 2018

Certifications and awards

Google Digital Garage Certificates: Fundamentals of Digital Marketing2030 – 2026
Google Digital Garage Certificates: Promote a Business with Content2030 – 2026
Google Digital Garage Certificates: Land Your Next Job2030 – 2026
Entrepreneurship Certificate, King's College London2030 – 2026

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