I have over a decade of experience building and scaling organic growth engines for SaaS companies, leading global SEO strategy, content operations, and cross-functional execution. Throughout my career, I’ve led holistic, multi-market strategies, built and managed high-performing teams, and partnered closely with product, developers, and marketing to ensure search is a central aspect of each company’s growth strategy. I combine strategic leadership with hands-on execution, from technical SEO and site architecture to content systems and AI-enhanced workflows.

Ben Lerner

I have over a decade of experience building and scaling organic growth engines for SaaS companies, leading global SEO strategy, content operations, and cross-functional execution. Throughout my career, I’ve led holistic, multi-market strategies, built and managed high-performing teams, and partnered closely with product, developers, and marketing to ensure search is a central aspect of each company’s growth strategy. I combine strategic leadership with hands-on execution, from technical SEO and site architecture to content systems and AI-enhanced workflows.

Available to hire

I have over a decade of experience building and scaling organic growth engines for SaaS companies, leading global SEO strategy, content operations, and cross-functional execution.

Throughout my career, I’ve led holistic, multi-market strategies, built and managed high-performing teams, and partnered closely with product, developers, and marketing to ensure search is a central aspect of each company’s growth strategy. I combine strategic leadership with hands-on execution, from technical SEO and site architecture to content systems and AI-enhanced workflows.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
Hebrew (modern)
Fluent
Italian
Beginner
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Founder at LMG (Lerner Marketing & Growth)
January 1, 2012 - July 31, 2016
Develops marketing and growth strategies for clients in cybersecurity, BPO, SaaS, healthcare, and more. Focus areas include organic growth, content marketing, brand marketing, and paid search. Engineers and manages processes for SEO, AEO, content creation, and marketing campaigns. Provides tactical support for in-house marketing, content, and product teams.
Head of SEO & Organic Growth at Lili App Inc.
July 1, 2016 - March 31, 2019
Owned the organic growth marketing channel (including SEO and ASO). Directed all site management, content, development, and design processes for lili.co. Managed a hybrid team of in-house team members and external freelancers. Established and implemented processes for site redesigns, content creation, and product marketing. Designed a content marketing strategy that drove organic growth and conversions. Led marketing operations for product rollouts and marketing campaigns. Oversaw content production across all marketing channels and within the product.
Head of SEO and SEO Group Leader, Finance Division at WebPals Group
September 1, 2020 - August 31, 2021
Managed 10 team members responsible for promoting 7 finance and tech websites in North America. Directed SEO strategy and reported to management about the sites’ organic performance and revenues. Collaborated with relevant stakeholders in the department to facilitate site growth.
Head of SEO Monitoring, Outreach & Research, Marketing Department at Wix.com
August 1, 2021 - March 31, 2024
As the Head of the SEO M.O.R. team, managed a team of 10 SEO managers responsible for: Monitoring & reporting on the organic search performance of wix.com in 17 markets; Outreach efforts to relevant websites for the purpose of link building; Researching new opportunities based on keyword/competitor research, backlink & content analysis. Besides handling all aspects of team management and strategy implementation, I contributed to all ongoing SEO efforts as a member of the larger SEO department, focusing on: directing tactical responses to traffic decreases and ranking changes in key organic search positions; completing backlink audits and analysis of all links pointing to wix.com (in all languages); creating and overseeing the SEO team BI reporting system; performing competitor research to identify and measure new tactics; collaborating with other departments to enforce SEO guidelines and identify optimization opportunities.
Team Leader & SEO Product Lead, Customer Solutions Department at Wix.com
March 1, 2024 - Present
Managed a hybrid-remote team of 8. Collaborated with Product/R&D to resolve critical SEO issues affecting users. Created SEO support content and provided SEO consulting to users.

Education

Master of Arts in International Relations, Specialization in International Political Economy at Hebrew University of Jerusalem
October 1, 2013 - June 30, 2015
Bachelor of Arts in Political Science at University of Western Ontario
September 1, 2006 - May 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services