Available to hire
I’m a Senior Graphic Designer and Design Lead with 15+ years of experience across brand, digital, e-commerce, and editorial. I’ve led creative teams, delivered large-scale rebrands, and built scalable design systems for multi-channel businesses. I enjoy translating complex brand ecosystems into clear, high-quality outputs that align with commercial goals.
I thrive in hands-on environments while providing strategic design leadership, mentoring teams, and fostering cross-functional collaboration with marketing, product, and e-commerce partners. I’m passionate about design governance and creating efficient processes that boost output without sacrificing quality.
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Work Experience
Freelance Graphic Designer, Design Consultant
June 1, 2024 - PresentProviding senior-level design and brand consultancy across digital, print, and packaging. Supporting early-stage and growing businesses with end-to-end creative solutions, from brand definition and systems through to campaign delivery and digital execution.
Design Lead at Moss Bros.
November 1, 2017 - January 31, 2024Led creative direction and design delivery for a large, fast-paced retail business with 120+ UK stores and a high-traffic e-commerce platform. Managed and mentored in-house design teams across print and digital, working closely with senior stakeholders, marketing, e-commerce, and product teams.
Senior Digital Designer at Moss Bros.
November 1, 2017 - June 30, 2021Led a team focused on a large-scale e-commerce platform, delivering website assets, marketing materials, and UI improvements within a high-volume commercial environment.
Graphic Designer at Thortful
April 1, 2016 - November 30, 2017Key contributor to a fast-growing e-commerce start-up. Led UI design with a focus on responsive, mobile-first experiences. Produced digital and print assets, prototypes, and tested design solutions to improve user experience and consistency.
Senior Art Editor (Digital) at WIRED UK, Condé Nast Int.
August 1, 2014 - June 30, 2015Worked on design and launch of a new HTML-based app experience. Created motion-led and interactive editorial content; managed design for the WIRED Gear section; art-directed photo shoots and commissioned multimedia artwork.
Art Editor (Digital) at Empire Magazine, Bauer Media
July 1, 2011 - August 31, 2014Led digital content production for a major UK entertainment title; developed new digital workflows and platform launches, including Android editions; delivered industry-leading design against strict production deadlines.
Art Editor at GX World
December 31, 2011 - December 31, 2011Early-career role as Art Editor within a broader publishing portfolio.
Education
BA (Hons) Graphic Design at Surrey Institute of Art and Design, Epsom
January 11, 2030 - February 12, 2026BTEC Foundation Diploma in Art and Design at Bournemouth and Poole Institute of Art and Design
January 11, 2030 - February 12, 2026Qualifications
A Levels
January 11, 2030 - February 12, 2026GCSEs
January 11, 2030 - February 12, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Consumer Goods, Professional Services
Experience Level
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