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From leading graphic design at Moss Bros to supporting brands including Joseph Joseph as a freelance consultant, my career has spanned retail, publishing, e-commerce and brand design. Earlier roles at WIRED UK and Empire built a strong foundation in editorial design and visual storytelling, which I now apply across branding, digital experiences and customer communications for both established brands and growing businesses.…From leading graphic design at Moss Bros to supporting brands including Joseph Joseph as a freelance consultant, my career has spanned retail, publishing, e-commerce and brand design. Earlier roles at WIRED UK and Empire built a strong foundation in editorial design and visual storytelling, which I now apply across branding, digital experiences and customer communications for both established brands and growing businesses.

Ben Stone

Designer, Graphic Designer, Art Director, +4

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From leading graphic design at Moss Bros to supporting brands including Joseph Joseph as a freelance consultant, my career has spanned retail, publishing, e-commerce and brand design. Earlier roles at WIRED UK and Empire built a strong foundation in editorial design and visual storytelling, which I now apply across branding, digital experiences and customer communications for both established brands and growing businesses.…From leading graphic design at Moss Bros to supporting brands including Joseph Joseph as a freelance consultant, my career has spanned retail, publishing, e-commerce and brand design. Earlier roles at WIRED UK and Empire built a strong foundation in editorial design and visual storytelling, which I now apply across branding, digital experiences and customer communications for both established brands and growing businesses.

Available to hire

From leading graphic design at Moss Bros to supporting brands including Joseph Joseph as a freelance consultant, my career has spanned retail, publishing, e-commerce and brand design.

Earlier roles at WIRED UK and Empire built a strong foundation in editorial design and visual storytelling, which I now apply across branding, digital experiences and customer communications for both established brands and growing businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Canva

Expert

Work Experience

Freelance Senior Designer at Joseph Joseph

January 1, 2026 - Present

Provided digital design support across CRM, campaigns, promotional content and presentation assets, supporting the rollout of updated brand guidelines across key digital touchpoints. Highlights: Designed CRM campaigns, web assets and promotional content; Updated internal and external presentation systems; Supported implementation of updated brand positioning; Worked closely with brand, marketing and creative teams.

Freelance Graphic Designer, Design Consultant

June 1, 2024 - Present

Providing senior-level design and brand consultancy across digital, print, and packaging. Supporting early-stage and growing businesses with end-to-end creative solutions, from brand definition and systems through to campaign delivery and digital execution.

Freelance Designer & Consultant at Ben Stone Studio

January 1, 2024 - Present

Providing freelance design and brand consultancy for retail, lifestyle and consumer brands, helping businesses develop clearer identities, launch new products and improve their digital presence. Recent projects have included brand refreshes, packaging design, e-commerce assets, CRM campaigns, presentation systems and website design for clients including Joseph Joseph, VMatcha, The Vitamins Co., Apostle and Network Digital Marketing.

Senior Digital Designer at Moss Bros.

November 1, 2017 - June 30, 2021

Led a team focused on a large-scale e-commerce platform, delivering website assets, marketing materials, and UI improvements within a high-volume commercial environment.

Design Lead at Moss Bros.

November 1, 2017 - January 31, 2024

Led creative direction and design delivery for a large, fast-paced retail business with 120+ UK stores and a high-traffic e-commerce platform. Managed and mentored in-house design teams across print and digital, working closely with senior stakeholders, marketing, e-commerce, and product teams.

Graphic Designer at Thortful

April 1, 2016 - November 30, 2017

Key contributor to a fast-growing e-commerce start-up. Led UI design with a focus on responsive, mobile-first experiences. Produced digital and print assets, prototypes, and tested design solutions to improve user experience and consistency.

Senior Art Editor (Digital) at WIRED UK, Condé Nast Int.

August 1, 2014 - June 30, 2015

Worked on design and launch of a new HTML-based app experience. Created motion-led and interactive editorial content; managed design for the WIRED Gear section; art-directed photo shoots and commissioned multimedia artwork.

Senior Art Editor (Digital) at WIRED UK (Condé Nast International)

January 1, 2014 - December 31, 2015

Created interactive editorial content, motion design and digital experiences for one of the world's leading technology publications.

Art Editor at GX World

December 31, 2011 - December 31, 2011

Early-career role as Art Editor within a broader publishing portfolio.

Art Editor (Digital) at Empire Magazine, Bauer Media

July 1, 2011 - August 31, 2014

Led digital content production for a major UK entertainment title; developed new digital workflows and platform launches, including Android editions; delivered industry-leading design against strict production deadlines.

Art Editor (Digital) at Empire Magazine (Bauer Media)

January 1, 2011 - December 31, 2014

Led digital design and content production across apps, tablet editions and online platforms for the UK's leading film publication.