Senior Performance Manager at Vouch Global

Own the full client lifecycle for hospitality, entertainment and eCommerce accounts — from onboarding and strategy through to day-to-day servicing and performance reporting. Act as primary point of contact for senior stakeholders and founders, translating business objectives into scalable paid media strategies. Led new business pitches and personally secured clients such as Lane7 and Treetop Golf, leveraging sector expertise and industry relationships. Manage six-figure budgets across Meta and TikTok, consistently delivering against Cost per Booking and ROAS targets. Operate as a senior generalist within a lean team of seven spanning account management, growth planning, creative strategy and pitch development.

Performance Creative Lead / Senior Paid Social Manager at Myprotein (Part of THG)

Altrincham-based role managing 15+ international markets with monthly budgets from £10k–£500k+, owning strategy and execution across Meta, TikTok, Snapchat and Pinterest. Led and developed a team of six, providing strategic direction, hands-on coaching and regular stakeholder presentations including to the CEO and CMO. Delivered the Sidemen x Myprotein campaign — a multi-channel launch raising £4.7m+ for charity. Drove performance across key trading periods (Black Friday, Q1) against aggressive revenue and Cost of Sale targets.

EMEA Paid Social Lead / Paid Social Manager / Senior Exec / Executive at The Goat Agency (Part of GroupM)

Progressed through four roles across nearly four years, ultimately leading paid social across the agency's EMEA client portfolio. Managed the full account lifecycle — from pitch strategy and new business development through to campaign delivery, optimisation and client reporting. Served as lead client contact for key accounts including Odeon Cinemas, Currys and global FMCG brands; managed £3M+ in annual budgets across Meta, TikTok and LinkedIn. Delivered standout results for Odeon: achieved +16 ROAS, scaled into a full-funnel TikTok strategy and secured a 4x budget increase — winning Gold at The Drum Awards and Best Use of TikTok at the Digiday Awards 2024. Standardised client servicing processes across 25+ EMEA offices post-GroupM acquisition by implementing the 'Goat Method'. Built and managed a team of five, contributing to hiring decisions and senior leadership. Supported new business pitches across multiple verticals and hosted a webinar on inclusive influencer marketing stra

Paid Digital Marketing Executive at Parkdean Resorts

Managed all paid digital activity for the UK's largest holiday park operator — £9M+ annual budget across holiday and holiday home sales. Worked closely with agency partner iProspect and senior Google/Facebook contacts to optimise performance; delivered 150% CTR uplift vs prior year through creative testing.

Marketing Executive at SS Healthfoods Ltd

Managed paid digital campaigns, social media and market expansion strategy in a three-person team; led the company's first events and new product launches.

Senior Paid Social Manager / Performance Creative Lead at Myprotein (Part of THG)

Led a team across 15+ international markets with monthly budgets up to £500k+, owning strategy and execution across Meta, TikTok, Snapchat and Pinterest. Delivered a high-profile multi-channel launch (Sidemen x Myprotein) and supported multiple new product launches; presented to CEO and CMO.

Paid Digital Marketing Executive at Park Dean Resorts

Managed all paid digital activity for the UK's largest holiday park operator (£9M+ annual budget) across holidays and holiday home sales; collaborated with iProspect and senior Google/Facebook contacts; achieved CTR uplift and tested creative approaches.

Marketing Executive at SS Health Foods Ltd

Managed paid digital campaigns, social media and marketing expansion strategy; led the company’s first events and new product launches; recognition in awards for marketing work.