Ben Carthy

Own the full client lifecycle for hospitality, entertainment and eCommerce accounts — from onboarding and strategy through to day-to-day servicing and performance reporting. Act as primary point of contact for senior stakeholders and founders, translating business objectives into scalable paid media strategies. Led new business pitches and personally secured clients such as Lane7 and Treetop Golf, leveraging sector expertise and industry relationships. Manage six-figure budgets across Meta and TikTok, consistently delivering against Cost per Booking and ROAS targets. Operate as a senior generalist within a lean team of seven spanning account management, growth planning, creative strategy and pitch development.

Led a team across 15+ international markets with monthly budgets up to £500k+, owning strategy and execution across Meta, TikTok, Snapchat and Pinterest. Delivered a high-profile multi-channel launch (Sidemen x Myprotein) and supported multiple new product launches; presented to CEO and CMO.

Altrincham-based role managing 15+ international markets with monthly budgets from £10k–£500k+, owning strategy and execution across Meta, TikTok, Snapchat and Pinterest. Led and developed a team of six, providing strategic direction, hands-on coaching and regular stakeholder presentations including to the CEO and CMO. Delivered the Sidemen x Myprotein campaign — a multi-channel launch raising £4.7m+ for charity. Drove performance across key trading periods (Black Friday, Q1) against aggressive revenue and Cost of Sale targets.