I’m a driven Social Media and Marketing Executive with 6+ years shaping content strategies for global brands. I translate business needs into data-informed digital narratives, building engaged communities through visual storytelling, video production, and targeted campaigns. I thrive on turning briefs into compelling content that measurably boosts brand awareness and audience engagement. Collaborative and hands-on, I enjoy leading cross-functional teams, coaching junior editors, and optimizing workflows. I’m fluent in Italian and English, with Spanish at an intermediate level and basic French, always eager to broaden my horizons and apply creative solutions to new challenges.

Benedetta Barzaghi

I’m a driven Social Media and Marketing Executive with 6+ years shaping content strategies for global brands. I translate business needs into data-informed digital narratives, building engaged communities through visual storytelling, video production, and targeted campaigns. I thrive on turning briefs into compelling content that measurably boosts brand awareness and audience engagement. Collaborative and hands-on, I enjoy leading cross-functional teams, coaching junior editors, and optimizing workflows. I’m fluent in Italian and English, with Spanish at an intermediate level and basic French, always eager to broaden my horizons and apply creative solutions to new challenges.

Available to hire

I’m a driven Social Media and Marketing Executive with 6+ years shaping content strategies for global brands. I translate business needs into data-informed digital narratives, building engaged communities through visual storytelling, video production, and targeted campaigns. I thrive on turning briefs into compelling content that measurably boosts brand awareness and audience engagement.

Collaborative and hands-on, I enjoy leading cross-functional teams, coaching junior editors, and optimizing workflows. I’m fluent in Italian and English, with Spanish at an intermediate level and basic French, always eager to broaden my horizons and apply creative solutions to new challenges.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Account & Project Specialist at Emotion Network
September 1, 2025 - Present
Primarily responsible for being the primary point of contact for current and potential clients, supporting the Sales Team and gathering and documenting client needs. Coordinated cross-functional activities, enforced deadlines and prioritized tasks, liaised with vendors and stakeholders to monitor project advancement, developed effective client-facing presentations, and supported project progress materials for internal and external communications.
Social Media Specialist at The Hospitality Experience
July 1, 2025 - August 1, 2025
Collaborated with the Marketing & Communications Manager to develop integrated digital communication strategies. Created engaging visual and video content (Reels, TikTok, Shorts), managed the editorial calendar, and handled community management. Shooted and edited video content using Premiere Pro, CapCut, and Final Cut; managed advertising campaigns across Meta, Instagram, TikTok, YouTube, and LinkedIn with performance monitoring and optimization; performed analytics using Meta Business Suite and Google Analytics 4; tracked trends and implemented innovative strategies to boost engagement and brand awareness.
Digital Content, Social Media & Channel Manager at Little Dot Studios, London
October 1, 2024 - June 1, 2025
Directed development and execution of data-driven social media strategies for entertainment brands, leading cross-platform content optimization (YouTube, Facebook, Instagram, TikTok). Managed a team of editors, simplified workflows, and delivered content that achieved high engagement and audience retention. Identified emerging digital trends and created high-performance content that reached large viewership.
Senior Content Editor at The Walt Disney Company, London
February 1, 2022 - October 1, 2024
Produced engaging video and graphic content for clients like Sony and Hayu, contributing to a +23% increase in follower growth across platforms. Refined content optimization workflows, reduced video production time by +50% while maintaining quality, and enhanced SEO strategies for YouTube content, achieving a +41% improvement in organic rankings and discovery. Developed a training program for junior editors on Adobe Creative Suite, workflows, and SEO best practices, improving team efficiency.
Junior Content Editor at Plastic Pictures, London
February 1, 2020 - February 1, 2022
Created compelling digital content for social platforms, contributing to a +30% increase in audience engagement. Assisted in developing and implementing content calendars to ensure timely and consistent delivery. Gained proficiency in Adobe Creative Suite to produce high-quality video and graphic content, and analyzed performance metrics to inform strategy.
Production Coordinator at The Walt Disney Company, London
January 1, 2019 - January 1, 2020
Coordinated pre-production logistics for commercial and corporate video projects, including talent booking and scheduling. Developed strong organizational and communication skills; managed and organized production documentation (call sheets and schedules); supported on-set content capture and post-production tasks; liaised with clients to ensure clear communication and timely updates.
Production Assistant Intern at The Walt Disney Company, London
January 1, 2019 - January 1, 2019
Collaborated with the DisneyMedia+ team to support development and execution of digital content initiatives. Assisted in coordinating production logistics and gained practical experience in media project management within a major entertainment company. Participated in team meetings and contributed to brainstorming sessions to enhance communication and collaboration.

Education

Bachelor of Arts (BA) in Film at Kingston University, London
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment