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I'm a passionate communications and digital marketing manager with over 15 years of experience, built through roles with Adidas and in agencies. I excel at leading impactful TTL campaigns and ATL media buying, across online and offline channels, while steering multidisciplinary teams and large budgets to deliver growth. I thrive on developing innovative strategies to boost brand visibility and revenue, spearheading growth and digital marketing initiatives, partnerships, and monetization opportunities. I’m comfortable in fast-paced environments and enjoy turning data into actionable plans that drive measurable results.…I'm a passionate communications and digital marketing manager with over 15 years of experience, built through roles with Adidas and in agencies. I excel at leading impactful TTL campaigns and ATL media buying, across online and offline channels, while steering multidisciplinary teams and large budgets to deliver growth. I thrive on developing innovative strategies to boost brand visibility and revenue, spearheading growth and digital marketing initiatives, partnerships, and monetization opportunities. I’m comfortable in fast-paced environments and enjoy turning data into actionable plans that drive measurable results.

Benjamin Devillard

Marketing Strategist, Digital Marketer, Growth Marketer, +3

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I'm a passionate communications and digital marketing manager with over 15 years of experience, built through roles with Adidas and in agencies. I excel at leading impactful TTL campaigns and ATL media buying, across online and offline channels, while steering multidisciplinary teams and large budgets to deliver growth. I thrive on developing innovative strategies to boost brand visibility and revenue, spearheading growth and digital marketing initiatives, partnerships, and monetization opportunities. I’m comfortable in fast-paced environments and enjoy turning data into actionable plans that drive measurable results.…I'm a passionate communications and digital marketing manager with over 15 years of experience, built through roles with Adidas and in agencies. I excel at leading impactful TTL campaigns and ATL media buying, across online and offline channels, while steering multidisciplinary teams and large budgets to deliver growth. I thrive on developing innovative strategies to boost brand visibility and revenue, spearheading growth and digital marketing initiatives, partnerships, and monetization opportunities. I’m comfortable in fast-paced environments and enjoy turning data into actionable plans that drive measurable results.

Available to hire

I’m a passionate communications and digital marketing manager with over 15 years of experience, built through roles with Adidas and in agencies. I excel at leading impactful TTL campaigns and ATL media buying, across online and offline channels, while steering multidisciplinary teams and large budgets to deliver growth.

I thrive on developing innovative strategies to boost brand visibility and revenue, spearheading growth and digital marketing initiatives, partnerships, and monetization opportunities. I’m comfortable in fast-paced environments and enjoy turning data into actionable plans that drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Independent Consultant – Communication, Media & Digital at Self-employed / Independent Consultant

January 1, 2023 - Present

Freelance partner with B2B and B2C businesses to build 360° communication strategy, manage ATL media strategy and media buying (online & offline), and develop Growth & Digital Marketing strategies. Collaborated with multiple clients to drive brand growth and measurable performance.

Partner & CMO at RUNNRZ

January 1, 2024 - Present

Oversee marketing and communications for a mobile app that creates customized routes; develop marketing & growth strategy; manage digital paid acquisition; establish partnerships; develop advertising revenue.

Head of Media & Traffic at LA COMPAGNIE HYPERACTIVE

January 1, 2017 - December 31, 2023

Coordinate and develop the media and traffic division; implement innovative strategies to optimize visibility and performance; manage a 2-person team (SEO Consultant, Traffic Manager); handle ATL & BTL media planning & buying; achieved 126% increase in division gross margin over 5 years.

Business School Speaker at INSEEC

January 1, 2016 - December 31, 2022

Teach courses in Brand Communication, Public Relations, Events, Sports Marketing and Digital Communication in Master 2 programs; design interactive seminars; assess student performance.

Brand Communications & Influencer Marketing Manager at ADIDAS

January 1, 2010 - December 31, 2016

Led TTL communications plan, cross-functional collaboration, campaigns (advertising creation, media planning/buying, events, in-store Trade Marketing) and influencer marketing; managed a 2M EUR annual budget.

PR Manager at ADIDAS

January 1, 2008 - December 31, 2010

Managed brand reputation and media relations; developed PR plans for soccer, basketball, handball and rugby; managed external agencies; product placements; PR events.