Hello! I’m a graphic designer with 13+ years of experience shaping bold brand identities and product experiences. I co-founded IScream Nails, where I lead design across brand identity, packaging, campaigns, and digital content for a global beauty brand, collaborating on licensed collaborations and major activations. I blend clear visual communication with trend-aware creativity to deliver cohesive, commercially effective outcomes. I enjoy collaborating across disciplines, managing artwork from concept to production, and delivering end-to-end assets for campaigns, websites, and social channels. I’m passionate about turning ideas into tangible visuals that resonate with audiences and support growth.

Ben Johnson

Hello! I’m a graphic designer with 13+ years of experience shaping bold brand identities and product experiences. I co-founded IScream Nails, where I lead design across brand identity, packaging, campaigns, and digital content for a global beauty brand, collaborating on licensed collaborations and major activations. I blend clear visual communication with trend-aware creativity to deliver cohesive, commercially effective outcomes. I enjoy collaborating across disciplines, managing artwork from concept to production, and delivering end-to-end assets for campaigns, websites, and social channels. I’m passionate about turning ideas into tangible visuals that resonate with audiences and support growth.

Available to hire

Hello! I’m a graphic designer with 13+ years of experience shaping bold brand identities and product experiences. I co-founded IScream Nails, where I lead design across brand identity, packaging, campaigns, and digital content for a global beauty brand, collaborating on licensed collaborations and major activations. I blend clear visual communication with trend-aware creativity to deliver cohesive, commercially effective outcomes.

I enjoy collaborating across disciplines, managing artwork from concept to production, and delivering end-to-end assets for campaigns, websites, and social channels. I’m passionate about turning ideas into tangible visuals that resonate with audiences and support growth.

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Language

English
Fluent

Work Experience

Co-owner & Lead Designer at IScream Nails
January 1, 2008 - Present
Designed and developed product packaging, promotional artwork, and visual assets for campaigns. Led product development, created new color ranges, finishes, and collections. Shaped the overall visual identity of the brand across products, campaigns, and online presence. Collaborated with external printers, manufacturers, and photographers to ensure production-ready assets.
Freelance Illustrator & Designer at Independent / Freelance
January 1, 2005 - Present
Produced editorial illustration work for Rolling Stone, Music Feeds, and books by Lothian and Lonely Planet. Created illustrations, concept art, and visual branding assets for a range of clients, from publications to small businesses. Developed projects from concept through to final production, managing client feedback and delivery schedules.
Freelance Illustrator & Designer at Self-employed / Freelance
January 1, 2005 - Present
Produce editorial illustration work for Rolling Stone, Music Feeds, and books by Lothian and Lonely Planet. Develop visual assets for clients ranging from public publications to small businesses.
Co-owner & Lead Designer at I Scream Nails
January 1, 2008 - Present
Led branding and product packaging design; produced promotional art, visual assets for campaigns; led product development, created new colour ranges, finishes, and collections; shaped the brand’s overall visual identity across products, campaigns, and online presence; collaborated with printers, manufacturers, and photographers to ensure production-ready assets.
Graphic Designer at IScream Nails
January 1, 2012 - September 1, 2025
Led design across packaging, apparel, campaigns, and digital content for a global beauty brand. Designed packaging systems across 300+ SKUs, pressed-on nails, apparel, merchandise, and seasonal collections. Developed collection identities including logos, packaging, and campaign visuals informed by trend research and seasonal direction. Created end-to-end campaign assets including key visuals, EDMs, social content, and e-commerce creative. Produced website and digital assets including product imagery, banners, and promotional content to maintain consistent brand presentation. Managed product development artwork and production coordination across multiple categories and suppliers. Delivered design work for major collaborations and activations including Australian Open, Westfield Shopping Centres, and Victoria Racing Club. Adapted external brand identities into packaging and campaign design for licensed collaborations with Fanta, Hello Kitty, Trixie Mattel, Rowi Singh, and BlackMilk Clot
Freelance Illustrator at Independent / Freelance
January 1, 2006 - January 1, 2012
Produced editorial and commercial illustration for clients including Rolling Stone Magazine, Music Feeds Magazine, Lothian Books, and Lonely Planet. Illustrated two children’s books and delivered character-driven illustration for editorial and promotional use. Worked directly from briefs to produce print-ready artwork for publishing and commercial projects.

Education

Diploma of Arts (Illustration) at Northern Metropolitan Institute of TAFE
January 1, 2004 - March 6, 2026
Diploma of Arts (Illustration) at Northern Metropolitan Institute of TAFE
January 11, 2030 - January 1, 2004

Qualifications

Diploma of Arts (Illustration)
January 11, 2030 - March 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail