Available to hire
Brand and packaging designer with 13+ years’ experience specializing in consumer products, packaging systems and e-commerce launches. Co-founder and Creative Lead at IScream Nails, overseeing product, packaging and campaign design across seasonal collections, licensed collaborations and new product development.
Led creative across 300+ SKUs, delivering packaging systems and launch campaigns that supported sell-out releases, recurring seasonal programs and high-performing brand collaborations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Graphic Designer / Creative Lead at IScream Nails
January 1, 2012 - September 1, 2025Designed packaging systems across 300+ SKUs spanning nail polish, press-on nails, apparel, merchandise, seasonal collections, and licensed collaborations. Developed collection identities including packaging, logos and campaign assets based on trend research, seasonal direction and product strategy. Led creative for licensed collaborations by adapting established brand identities (e.g., Trixie Mattel, Rowi Singh, Katherine Sabbath and BlackMilk) into commercially successful product collections. Delivered end-to-end campaign rollouts across EDM, social media, e-commerce and digital marketing channels. Managed product artwork, print production and supplier coordination across multiple product categories and international manufacturing partners. Delivered design work for major partnerships and activations including Australian Open, Westfield Shopping Centres and Victoria Racing Club. Co-designed and illustrated The IScream Nails Nail Art Book (Hardie Grant Publishing). Led creative across
Graphic Designer at IScream Nails
January 1, 2012 - September 1, 2025Led design across packaging, apparel, campaigns, and digital content for a global beauty brand. Designed packaging systems across 300+ SKUs, pressed-on nails, apparel, merchandise, and seasonal collections. Developed collection identities including logos, packaging, and campaign visuals informed by trend research and seasonal direction. Created end-to-end campaign assets including key visuals, EDMs, social content, and e-commerce creative. Produced website and digital assets including product imagery, banners, and promotional content to maintain consistent brand presentation. Managed product development artwork and production coordination across multiple categories and suppliers. Delivered design work for major collaborations and activations including Australian Open, Westfield Shopping Centres, and Victoria Racing Club. Adapted external brand identities into packaging and campaign design for licensed collaborations with Fanta, Hello Kitty, Trixie Mattel, Rowi Singh, and BlackMilk Clot
Co-owner & Lead Designer at I Scream Nails
January 1, 2008 - PresentLed branding and product packaging design; produced promotional art, visual assets for campaigns; led product development, created new colour ranges, finishes, and collections; shaped the brand’s overall visual identity across products, campaigns, and online presence; collaborated with printers, manufacturers, and photographers to ensure production-ready assets.
Co-owner & Lead Designer at IScream Nails
January 1, 2008 - PresentDesigned and developed product packaging, promotional artwork, and visual assets for campaigns. Led product development, created new color ranges, finishes, and collections. Shaped the overall visual identity of the brand across products, campaigns, and online presence. Collaborated with external printers, manufacturers, and photographers to ensure production-ready assets.
Freelance Illustrator
January 1, 2006 - January 1, 2012Produced editorial and commercial illustration for clients including Rolling Stone Magazine, Music Feeds Magazine, Lothian Books and Lonely Planet. Illustrated two children’s books and delivered character-driven illustration for editorial and promotional use. Worked directly from briefs to produce print-ready artwork across publishing and commercial projects.
Freelance Illustrator at Independent / Freelance
January 1, 2006 - January 1, 2012Produced editorial and commercial illustration for clients including Rolling Stone Magazine, Music Feeds Magazine, Lothian Books, and Lonely Planet. Illustrated two children’s books and delivered character-driven illustration for editorial and promotional use. Worked directly from briefs to produce print-ready artwork for publishing and commercial projects.
Freelance Illustrator & Designer at Self-employed / Freelance
January 1, 2005 - PresentProduce editorial illustration work for Rolling Stone, Music Feeds, and books by Lothian and Lonely Planet. Develop visual assets for clients ranging from public publications to small businesses.
Freelance Illustrator & Designer at Independent / Freelance
January 1, 2005 - PresentProduced editorial illustration work for Rolling Stone, Music Feeds, and books by Lothian and Lonely Planet. Created illustrations, concept art, and visual branding assets for a range of clients, from publications to small businesses. Developed projects from concept through to final production, managing client feedback and delivery schedules.
Education
Diploma of Arts (Illustration) at Northern Metropolitan Institute of TAFE
January 1, 2004 - March 6, 2026Diploma of Arts (Illustration) at Northern Metropolitan Institute of TAFE
January 11, 2030 - January 1, 2004Qualifications
Diploma of Arts (Illustration)
January 11, 2030 - March 6, 2026Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Retail, Manufacturing
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