Halena is a minimal design and lifestyle retail store carrying watches, lighting, kitchen accessories, furniture, and gift ideas from premium brands including M&S, GAP, Mango, Pepe Jeans, and ASOS. The client needed a Shopify ecommerce website design that communicated refined Scandinavian influenced aesthetics while delivering a clean, frictionless Shopify online store shopping experience for design conscious consumers.

The Shopify design uses a soft sage green, light grey, and white palette with generous negative space, object focused product photography, and understated serif typography, the kind of Shopify design that lets product quality speak without visual noise. Built within a custom Shopify theme for precise minimalist layout control, the Shopify ecommerce site opens with a full bleed hero featuring a minimal watch campaign with the tagline “Small details make huge impressions.”

The Shopify store architecture flows deliberately: a three panel asymmetric category grid covering Gift Ideas, Lights, and Kitchen drives catalog discovery. A Popular Items horizontal carousel follows, spanning Tumbler Alarm Clock, Ace Chair, Bottle Grinder, Tablo Table, and Mutatio Wall Lamp, with clean product naming and pricing. An Our Brands logo strip featuring five premium retail partners reinforces multi label credibility. The complete Shopify redesign was delivered fully responsive across all devices, with SEO configured across all product and category pages. Klaviyo was connected to the Shopify store to run a welcome series reflecting the brand’s editorial tone, a gift ideas promotional flow timed to seasonal peaks, and a browse abandonment sequence for high consideration furniture and lighting SKUs. Google Analytics 4 was configured with enhanced ecommerce tracking, brand strip interaction events, category grid click mapping, and conversion goals segmented across the five product departments.

Gemstone is a luxury jewellery retailer with 30 years of experience, carrying 100+ brands including Story, Havana, Larana, Thunder, Vanilla, and Zara across necklaces, bracelets, rings, earrings, diamonds, and wedding rings. The client needed a Shopify ecommerce website design that conveyed jewellery prestige while managing an enterprise scale Shopify online store catalog with advanced filtering, flash deals, and multi brand architecture.

The Shopify design uses an editorial, luxury forward, and product obsessed palette. Built within a custom Shopify theme for advanced layout and catalog control, the Shopify ecommerce site opens with a split hero, a campaign model shot paired with a 30% Sale and Discounted Products CTA panel. A 10% New Membership discount marquee strip drives immediate conversion below the fold.

The Shopify store architecture is extensive: a tabbed Popular Products grid filterable by Featured, Best Sellers, Top Rated, On Sale, and In Stock; a New Models flash deal promotional banner covering Bracelets, Rings, Diamonds, and Earrings; a Most Searched Categories visual strip spanning Pearls, Rings, Wedding Rings, White Gold, and Accessories; a Popular Categories tabbed product carousel; a five column Product Reviews section; and an Editor’s Picks curated grid. SEO was configured across all product, category, and brand pages for search visibility. Klaviyo was integrated with the Shopify store to run a new membership welcome flow delivering the 10% discount, a flash deal alert sequence segmented by jewelry category interest, a post purchase flow requesting reviews, and a wedding ring consideration series targeting consumers in long nurture cycles. Google Analytics 4 was configured with enhanced ecommerce, brand level filtering interaction events, flash deal click tracking, and conversion funnels segmented by jewelry category.

Gemstone is a luxury jewellery retailer with 30 years of experience, carrying 100+ brands including Story, Havana, Larana, Thunder, Vanilla, and Zara across necklaces, bracelets, rings, earrings, diamonds, and wedding rings. The client needed a Shopify ecommerce website design that conveyed jewellery prestige while managing an enterprise scale Shopify online store catalog with advanced filtering, flash deals, and multi brand architecture.

The Shopify design uses an editorial, luxury forward, and product obsessed palette. Built within a custom Shopify theme for advanced layout and catalog control, the Shopify ecommerce site opens with a split hero, a campaign model shot paired with a 30% Sale and Discounted Products CTA panel. A 10% New Membership discount marquee strip drives immediate conversion below the fold.

The Shopify store architecture is extensive: a tabbed Popular Products grid filterable by Featured, Best Sellers, Top Rated, On Sale, and In Stock; a New Models flash deal promotional banner covering Bracelets, Rings, Diamonds, and Earrings; a Most Searched Categories visual strip spanning Pearls, Rings, Wedding Rings, White Gold, and Accessories; a Popular Categories tabbed product carousel; a five column Product Reviews section; and an Editor’s Picks curated grid. SEO was configured across all product, category, and brand pages for search visibility. Klaviyo was integrated with the Shopify store to run a new membership welcome flow delivering the 10% discount, a flash deal alert sequence segmented by jewelry category interest, a post purchase flow requesting reviews, and a wedding ring consideration series targeting consumers in long nurture cycles. Google Analytics 4 was configured with enhanced ecommerce, brand level filtering interaction events, flash deal click tracking, and conversion funnels segmented by jewelry category.

Nille is a premium organic beauty and skincare brand selling moisturizers, conditioners, bath products, treatments, and hair care across direct to consumer channels. The client needed a Shopify ecommerce website design that communicated clean beauty values and natural ingredient sourcing while delivering a refined Shopify online store shopping experience for a discerning, wellness conscious audience.

The Shopify design uses a warm cream, sand, and white palette with soft editorial photography, evoking purity, nature, and understated luxury. Built within a custom Shopify theme for precise layout and typography control, the Shopify ecommerce site opens with a hero slider featuring the Organic Lotion new collection launch. Dual category banners for Moisturizers and Conditioners follow, each with independent discovery CTAs feeding into the Shopify online store catalog.

The Shopify store architecture includes two Best Selling product grids spanning Night Cream, Face Cleanser, Powder, Soap, Face Lotion, Pink Soap, Face Powder, and Face Cream, interspersed with editorial split layout sections covering Bath Products, From Nature, and Treatments. A three icon brand promise strip covers Skincare Routine, Natural Products, and Hair Treatments credentials. A testimonial carousel with a brand story “Marie and Sofie” editorial block builds emotional connection and communicates founder credibility. Klaviyo was integrated with the Shopify store to deliver a skincare routine onboarding sequence for new buyers, a replenishment reminder flow timed to average product usage cycles, and a VIP segment campaign targeting repeat purchasers with early access to new collection drops. Google Analytics 4 was configured with enhanced ecommerce tracking, scroll depth events on ingredient editorial sections, and custom events measuring testimonial engagement and hero slider interaction rates.

Mr. Tailor is a men’s streetwear and fashion brand selling clothing, accessories, and footwear across direct and affiliate retail channels including Farfetch. The client needed a Shopify ecommerce website design that captured urban edge while maintaining a clean, product first Shopify online store shopping experience that converted style conscious male consumers.

The Shopify design uses a stark black, white, and teal accent system, bold, editorial, and unapologetically streetwear. Built within a custom Shopify theme for precise layout control, the Shopify ecommerce site opens with a cinematic full bleed hero featuring campaign photography. A three panel category navigation grid, Clothing, Accessories, Footwear, immediately segments the Shopify online store catalog for rapid product discovery.

The Shopify store architecture includes a New Week / New Arrivals five product grid with wishlist and cart functionality, a Back in Stock four product row for inventory urgency, and a Brand’s Journal editorial blog grid covering style content that drives SEO and repeat visits. Products span t-shirts, windbreakers, hoodies, backpacks, shirts, and sweatshirts with price ranges from $12 to $2,335 accommodating both accessible and premium tiers. The footer consolidates Shop, Explore, and Customer Support navigation with full policy pages. Payment integration covers Visa, PayPal, Mastercard, and Discover. Klaviyo was connected to the Shopify store to run a new arrivals announcement flow, a wishlist low stock alert sequence, and a post purchase upsell flow cross-selling accessories and footwear against apparel purchases. Google Analytics 4 was configured with enhanced ecommerce, category level engagement events, and custom conversion tracking for both direct checkout and affiliate referral traffic from Farfetch.

Marceto is a luxury watch retailer carrying premium brands including Garmin, serving international markets across Canada, the US, Saudi Arabia, the UK, Brazil, and Singapore. The client needed a Shopify ecommerce website design that conveyed premium product quality while maintaining a clean, high converting Shopify online store shopping experience across a global customer base.

The Shopify design uses a light grey and white base with coral orange accents, restrained, editorial, and product forward in a way that lets the watches command visual attention. Built within a custom Shopify theme for precise layout control, the Shopify ecommerce site opens with a full-bleed hero slider featuring a flagship timepiece at $1,200. Dual gender segmented promotional banners follow, “Watches for Him” and “Watches for Her”, each with independent CTAs driving into the Shopify online store catalog.

The Shopify store architecture includes a Trending Now product grid, a Top Brands section, a tabbed Discount Products carousel sortable by On Sale, Hot Sell, Trend, and Best Sell, and a Most Viewed product row. Multi-currency and multi-region positioning is reinforced throughout via Shopify Markets configuration, enabling localized pricing across all six territories. A 24/7 support block and safe payments trust section close the page above a comprehensive footer with store location links across six global cities. On-page SEO was configured across all product and category pages for international search visibility. Klaviyo was integrated with the Shopify store to run a welcome series segmented by region, a back in stock alert flow for high demand timepieces, and an abandoned cart sequence with urgency based messaging for high ticket SKUs. Google Analytics 4 was configured with enhanced ecommerce tracking, currency specific conversion events, and audience segments built around each of the six international markets.

PatioTime is a London and Florence-based restaurant serving Italian-inspired cuisine since 1998. The client needed a complete Shopify website redesign to replace an outdated site that was failing to drive reservations and communicate their upscale dining experience. I delivered a full Shopify website design — rebuilding every page with a hospitality-first conversion architecture, supported by Klaviyo email flows and Google Analytics 4 setup.
The Shopify design adopts a warm, editorial aesthetic — cream backgrounds, terracotta orange accents, full-bleed food photography, and refined serif typography that communicates quality without pretension. The Shopify business website spans multiple pages: Home, Menus, Our Story, Blog, and Shop — all built within a custom Shopify theme for advanced layout precision. The homepage features a hero reservation CTA, menu category breakdown with pricing, chef secrets section, food philosophy editorial block, and an OpenTable-integrated booking section embedded directly into the Shopify landing page.
The Our Story page includes a testimonial carousel, food gallery grid, and a visit section with embedded directions. The Shopify online store handles merchandise and gift card sales with full checkout flow. The complete redesign was delivered fully responsive across all devices. SEO was configured across all menu and location pages to capture London dining search traffic. Klaviyo was connected to the Shopify store to run a post-reservation follow-up flow, a gift card promotional sequence, and a seasonal menu launch campaign triggered by a custom segment. Google Analytics 4 was configured with enhanced ecommerce tracking, reservation button click events, menu page engagement metrics, and a location-based audience segment for London and Florence visitors. The result is a Shopify website that positions PatioTime as a premium dining destination.

A New York-based ballet and performing arts company needed a Shopify website redesign that matched the drama and elegance of their performances. Their existing site lacked visual cohesion and failed to convert visitors into ticket buyers. I rebuilt the Shopify website structure, visual hierarchy, and user flow from the ground up — integrated with Klaviyo automation and Google Analytics 4 tracking.
The Shopify design uses a dark, cinematic aesthetic — full-bleed performance photography, bold serif typography, and high-contrast black sections that command attention. The Shopify business website spans multiple pages: Home, Shows, About, Blog, Shop, and a custom Elements page — all structured within a custom Shopify theme for precise layout control. The About page features a two-column editorial layout with a performance image gallery. The Shopify landing page for individual performances integrates a ticket purchase CTA, artist program section, and embedded Google Maps for venue location.
The Shopify online store was configured under the Shop section for merchandise and ticket sales with full checkout optimization. Post-launch SEO was applied to performance and location pages for New York search visibility. Klaviyo flows built for this project include a post-purchase thank-you sequence, a pre-show reminder flow triggered by ticket purchase date, and a win-back series for lapsed buyers. Google Analytics 4 was set up with enhanced ecommerce, scroll-depth events on performance pages, and conversion tracking for both ticket purchases and newsletter opt-ins. The result is a Shopify website that converts visitors into an engaged, paying audience.

Kunst is a Berlin-based art gallery and museum that needed a Shopify website design reflecting the prestige and cultural weight of their institution. The client’s existing site was outdated and failed to communicate their exhibitions, programs, and mission effectively. I delivered a full Shopify website redesign — rebuilding the entire store from theme architecture to visual identity, paired with Klaviyo email flows and Google Analytics 4 configuration.

The Shopify design centered on editorial-style typography, a bold red and white color system, and asymmetric grid sections that mirror the gallery’s curatorial approach. The Shopify business website features a hero section with dual-column imagery, a featured exhibitions product grid, services breakdown covering art shows, education, and conservation, a testimonial carousel, virtual tour CTA, and a contact footer — all built within a custom Shopify theme for advanced layout control.

The redesign scope included mobile-responsive design across all breakpoints, Shopify landing page structure for exhibition campaigns, and on-page SEO configuration for local Berlin search visibility. Klaviyo was integrated with the Shopify store to deploy automated flows: a welcome series for new subscribers, an exhibition launch announcement flow, and an abandoned cart sequence for art print and merchandise sales.

Google Analytics 4 was configured with GA4 enhanced ecommerce tracking, custom events for exhibition page engagement, and goal funnels measuring reservation and ticket purchase conversions. The final Shopify website delivered a premium, conversion-aware business website that positions Kunst as a cultural authority online.

Designed and developed a full editorial fashion website for The Plus Size Edit, a UK-based affiliate styling platform curated for plus size women. The client — a French stylist based in London — needed an elevated digital presence that matched the editorial standard of references like Net-a-Porter, Sheer Luxe, and Wardrobe Icons, while remaining functional and shoppable for a weekly-updating affiliate model.

Built on Shopify, the project involved architecting a multi-page site from the ground up — covering a homepage, styled edits/lookbook section, product listing pages, about page, and terms & conditions. The design system was established from scratch: a refined two-font typography stack pairing Cormorant Garamond for all editorial display and Jost for UI and body copy, set against a bespoke French Editorial Nude colour palette (#FAF7F4, #1A1410, #B08D72) built to feel warm, luxurious, and inclusive without leaning into typical plus-size visual tropes.

Custom HTML/CSS components were built and embedded directly into the Shopify theme, including a fully responsive editorial product carousel with scroll-snap behaviour, cross-device tap optimisation, and iframe-safe navigation — tested and debugged across multiple Android and iOS devices. Typography hierarchy, button styles, spacing systems, and section layouts were all documented and applied consistently across every page.

Klaviyo was integrated and configured with a welcome flow for new newsletter subscribers, triggered from a homepage signup section, with brand-matched email templates carrying the same editorial tone and visual identity as the site.

Google Analytics 4 was connected and configured with ecommerce tracking to monitor affiliate link click-throughs, page engagement, and traffic sources — giving the client clear visibility into which edits and products were driving the most interest week on week.

SEO foundations were also established: semantic HTML structure, meta titles and descriptions per page, and a sitemap submitted via Google Search Console at launch.

This project began as a full Shopify store build for an adult coloring book brand targeting stressed professionals looking for a creative outlet.

The client sold physical books through Lulu and needed a storefront that felt as calming as the product itself — not a generic template, but a considered visual experience that did the selling quietly.

The foundation was a custom design language built around a warm, editorial palette — candlelight cream, deep brown-black, cinnamon, and parchment — paired with Playfair Display headings and DM Sans body text. Every element, from card layouts to button CTAs, was chosen to reduce friction and reflect the brand’s core promise: stillness.

The store was structured for conversion without noise. Product pages were stripped of clutter, checkout was streamlined, and every CTA was rewritten to speak directly to the buyer’s state of mind — replacing generic prompts with language like “Find Your Calm” and “Claim Your Copy.”

On the marketing side, Klaviyo was integrated with a branded email popup redesigned to match the new visual identity, alongside a welcome flow and abandoned cart sequence written in the brand’s poetic, third-person tone.

Google Analytics 4 was configured with e-commerce event tracking — product views, add-to-cart, and purchase events — giving the client clean data from day one to understand where buyers drop off and what drives conversions.

The result is a store that looks like the product feels: warm, intentional, and unhurried.