Yunat Benjamin

Available to hire

Shopify designer specializing in conversion-optimized store builds for DTC brands.

About

Shopify designer specializing in conversion-optimized store builds for DTC brands.

I work across the full revenue stack: subscription system setup (Recharge/Skio), Klaviyo email flows, bundle configuration, mobile checkout optimization, and GA4 analytics implementation. Google-certified digital analyst, Klaviyo certification in progress.

Languages

  • EnglishFluent
  • Spanish; CastilianAdvanced
  • FrenchAdvanced
  • KoreanAdvanced

Industry experience

  • Computers & Electronics
  • Software & Internet
  • Travel & Hospitality
  • Real Estate & Construction
  • Gaming
  • Financial Services
  • Retail
  • Professional Services
  • Education

More experts in London, United Kingdom

Projects · 51

Shopify Online Store | Creatine Supplement Brand

I developed a product-forward Shopify storefront for a DTC brand specializing in creatine supplements. As the lead Shopify developer, I focused on a high-impact Shopify theme that emphasized a single-product purchase funnel to maximize focus and minimize distractions. My work as a web developer and web designer ensured a bold, modern interface that clearly communicated the product benefits through high-quality visual hierarchies. As a conversion rate optimization expert, I implemented a one-page checkout and optimized mobile buttons to ensure the highest possible conversion rates for their flagship product. Beyond the build, I served as a brand strategist to help the brand cut through the noise of the supplement industry. As a marketing automation expert, I integrated Klaviyo to manage post-purchase education and subscription reminders, turning one-time buyers into long-term subscribers. To provide the brand with actionable data, I acted as the data analyst to deploy a custom Google Analytics setup, focusing on conversion attribution and funnel visualization. This eCommerce developer project resulted in a high-velocity, authoritative online store that is fully optimized for rapid sales and market growth. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Brand Strategist
  • Conversion Rate Optimization Expert
  • Data Analyst
  • +7
Shopify Ecommerce | Vegan Supplement Brand Store

For this premium vegan supplement brand, I developed a clean and sustainable Shopify ecosystem that reflects the brand’s non-GMO and plant-based values. As the Shopify developer, I customized a Shopify theme to feature rich storytelling elements alongside a high-converting product catalog. My role as a web designer and web developer ensured that the site was not only visually appealing but also technically optimized for SEO and speed. By applying conversion rate optimization expert techniques, I refined the collection filters and search functionality to help customers find specific vegan health products with ease. Acting as a brand strategist, I ensured the user experience was centered around transparency and trust. To drive consistent revenue, I served as the marketing automation expert, building out Klaviyo flows that nurtured leads and rewarded loyal customers. Additionally, I functioned as the data analyst for the brand, performing a rigorous Google Analytics setup to track customer journeys from social media ads to final purchase. This end-to-end eCommerce developer project delivered a credible, high-performing storefront that allows the brand to scale its plant-based mission globally. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Brand Strategist
  • Data Analyst
  • eCommerce Developer
  • +7
Shopify Online Store | Athlete Wellness Brand Canada

This project focused on building a rugged and high-performance Shopify storefront for a Canadian athlete wellness brand. Serving as the primary Shopify developer and web developer, I engineered a Shopify theme that could withstand high traffic spikes while providing a smooth interface for BCAA and electrolyte purchases. As a web designer, I focused on a sport-forward aesthetic that aligned with the brand's professional athlete target demographic. Every element of the site was scrutinized by my internal conversion rate optimization expert standards to ensure that the mobile experience was as frictionless as the desktop version. As a brand strategist, I worked to position the brand effectively within the Canadian and international health markets. I acted as the marketing automation expert to set up advanced Klaviyo segments, ensuring that marketing efforts were highly targeted and relevant to the user’s fitness goals. To close the loop on performance, I worked as a data analyst to implement a full Google Analytics setup, allowing for real-time tracking of eCommerce events. This holistic eCommerce developer engagement provided the client with a robust, data-backed platform designed for high-intensity market competition. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Brand Strategist
  • Conversion Rate Optimization Expert
  • Data Analyst
  • +5
Shopify Ecommerce | UK Vitamins & Supplements Store

I spearheaded the development of a pharmacist-led Shopify online store for a UK supplement brand, focusing on high-trust design and technical reliability. As the Shopify developer, I utilized a custom Shopify theme to build an interface that reflects medical credibility while offering a seamless DTC shopping experience. My work as a web designer and web developer focused on creating responsive layouts that perform across all devices, ensuring the brand reached its audience regardless of platform. Implementing conversion rate optimization expert principles, I optimized the checkout funnel and landing pages to reduce bounce rates and increase average order value. To amplify the brand's reach, I operated as a brand strategist to refine the site's messaging and visual hierarchy. Acting as the marketing automation expert, I deployed Klaviyo flows that automated the customer lifecycle, from welcome series to replenishment reminders. Furthermore, my role as a data analyst involved a deep-dive Google Analytics setup to provide the client with transparent reporting on traffic sources and conversion metrics. This comprehensive eCommerce developer approach resulted in a fast, mobile-optimized, and authoritative platform ready for domestic and international growth. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Brand Strategist
  • Conversion Rate Optimization Expert
  • Data Analyst
  • +7
Shopify Online Store | Vitamins & Wellness Brand

For this UK-based vitamins and wellness brand, I executed a full-scale digital transformation as a Shopify developer and web designer. The project centered on building a responsive Shopify theme that prioritized mobile-first navigation and high-intent purchasing. As the web developer, I customized the Shopify backend to handle complex product attributes while maintaining a clean, minimalist aesthetic. My role as a conversion rate optimization expert was pivotal in refining the collection layouts and checkout architecture to ensure the brand met its aggressive sales targets. As a brand strategist, I ensured that the health and fitness positioning remained consistent across the entire user journey. To support the sales funnel, I functioned as the marketing automation expert by integrating Klaviyo for personalized email sequencing based on customer purchase history. Data integrity was maintained through my work as a data analyst, where I configured a precision Google Analytics setup to monitor site performance and marketing ROI. This project highlights my capability as an eCommerce developer to deliver a sophisticated online presence that combines aesthetics with technical rigor and data-driven insights. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Brand Strategist
  • Conversion Rate Optimization Expert
  • Data Analyst
  • +7
Shopify Ecommerce | Health Supplement Brand Store

This project involved the complete architectural overhaul and development of a high-performance Shopify storefront for a premium health and wellness supplement brand. As the lead Shopify developer, the mission was to transition the brand into a scalable eCommerce ecosystem using a custom Shopify theme designed for high-volume product catalogs. The role required a deep integration of web designer and web developer skill sets to ensure the visual interface remained clean while the underlying code supported lightning-fast load times. By focusing on conversion rate optimization expert strategies, the site was structured with optimized product pages and a streamlined checkout flow to minimize friction and maximize sales. Beyond the storefront, I acted as a brand strategist to ensure the DTC identity was reflected in every user touchpoint. As a marketing automation expert, I implemented a robust Klaviyo framework, setting up automated flows for abandoned carts and customer win-backs to drive retention. To ensure long-term growth, I served as the data analyst for the project, executing a comprehensive Google Analytics setup to track user behavior and attribution. This end-to-end eCommerce developer engagement delivered a mobile-responsive, SEO-optimized business engine built to rank and scale in the competitive wellness market. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Brand Strategist
  • Conversion Rate Optimization Expert
  • Data Analyst
  • +7
Shopify Online Store | Worldwide Vitamin & Supplement

This project involved developing a global Shopify storefront for an international vitamin and supplement brand. As the lead Shopify developer and eCommerce developer, I built a scalable infrastructure capable of supporting worldwide shipping and multi-currency transactions. Using a highly customized Shopify theme, I worked as the web designer to create a clean, medical-grade aesthetic that translates across different cultures and markets. As a web developer, I prioritized site speed and international SEO to ensure visibility in global search results. Serving as the brand strategist, I mapped out a global customer journey that emphasizes product safety and efficacy. I acted as the conversion rate optimization expert, localized the checkout experience, and reduced bounce rates on key supplement landing pages. As a marketing automation expert, I integrated Klaviyo to handle multilingual email marketing and automated retention flows. To measure success, I served as the data analyst, configuring a global Google Analytics setup that tracks performance across different regions, providing the brand with the data necessary for international expansion. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Conversion Rate Optimization Expert
  • Data Analyst
  • eCommerce Developer
  • +7
Shopify Ecommerce | Sports Nutrition Brand 40yr Legacy

Modernizing a legacy brand with 40 years of history required a balanced approach between heritage and innovation. As the Shopify developer and web designer, I transitioned this sports nutrition leader to a custom Shopify theme that honors its history while providing a cutting-edge DTC experience. My role as an eCommerce developer involved managing a massive product catalog and ensuring high-speed performance across thousands of daily sessions. As a web developer, I built custom liquid sections that allow the brand team to easily update content without breaking the site architecture. As a brand strategist, I redefined the user experience to cater to both long-term fans and new customers. I acted as a conversion rate optimization expert to streamline the path to purchase for their flagship protein lines. To maximize customer lifetime value, I served as the marketing automation expert, setting up complex Klaviyo flows that segment users based on their fitness goals. As the data analyst on the project, I implemented a rigorous Google Analytics setup, providing the executive team with clear visibility into attribution and ecommerce health, ensuring their 40-year legacy continues in the digital age. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Brand Strategist
  • Conversion Rate Optimization Expert
  • Data Analyst
  • +7
Shopify Online Store | UK Supplements Ecommerce Brand

As the lead Shopify developer for this UK-based supplements brand, I executed a full migration and redesign to a high-performance Shopify platform. My objective as an eCommerce developer was to improve the site technical SEO and conversion metrics for the competitive UK market. I worked as a web designer to modernize the brand identity, building a custom Shopify theme that offers a premium shopping experience across all mobile and desktop devices. As a web developer, I ensured the backend was lean and optimized for international scaling. The project strategy was guided by my role as a brand strategist, focusing on local market trust and authority. I served as the conversion rate optimization expert, implementing a frictionless one-page checkout and strategic upsell modules. To drive retention, I acted as the marketing automation expert by architecting Klaviyo flows specifically for the UK audience, including loyalty and replenishment reminders. As the data analyst, I finalized the project with a custom Google Analytics setup, enabling the brand to track cross-channel performance and optimize their marketing budget with precision. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Conversion Rate Optimization Expert
  • Data Analyst
  • eCommerce Developer
  • +7
Shopify Ecommerce Store | Siro Supplements Brand

This project focused on transforming the Siro Supplements digital presence into a conversion-focused Shopify store. As the Shopify developer and web designer, I built a custom storefront that emphasizes product credibility and performance. I moved away from generic templates to develop a bespoke Shopify theme that features optimized navigation and lightning-fast load times. As an eCommerce developer, I handled the full technical stack, including secure payment integrations and advanced collection filtering. To ensure long-term profitability, I acted as the brand strategist to align the site visuals with the competitive sports nutrition market. As a marketing automation expert, I implemented a robust Klaviyo strategy, capturing leads through targeted pop-ups and nurturing them with automated flows. My work as a conversion rate optimization expert involved A/B testing key landing pages to maximize the efficiency of their ad spend. Finally, as a data analyst, I deployed a Google Analytics setup that provides deep insights into customer acquisition and lifetime value, ensuring the brand has the data needed to scale effectively. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Conversion Rate Optimization Expert
  • Data Analyst
  • eCommerce Developer
  • +7
Shopify Online Store | Natural Vitamins & Supplements

For this natural vitamins and supplements brand, I developed a sophisticated Shopify storefront tailored for health-conscious consumers. Serving as both the web designer and Shopify developer, I created a clean, trustworthy aesthetic utilizing a custom Shopify theme optimized for their diverse vegan, keto, and gluten-free product lines. As a web developer, I focused on building a responsive, high-speed site that handles a complex product catalog with ease. The project required a brand strategist to ensure the ingredient quality and brand mission were communicated effectively through every touchpoint of the user journey. As a conversion rate optimization expert, I redesigned the product pages to reduce friction and increase average order value. My role as a marketing automation expert involved setting up automated Klaviyo email flows that educate customers on supplement benefits, driving repeat purchases. Data integrity was established by my work as a data analyst, where I configured a comprehensive Google Analytics setup to monitor conversion funnels and marketing ROI. This end-to-end eCommerce developer project delivered a high-converting platform that positions the brand as a leader in the wellness industry. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Conversion Rate Optimization Expert
  • Digital Marketer
  • eCommerce Developer
  • +7
Shopify Ecommerce | Premium Energy Drink Brand Store

This project involved the complete transition of a premium energy drink and sports nutrition brand to a high-performance Shopify ecosystem. As the lead Shopify developer, I moved beyond a standard Shopify theme to build a custom storefront designed for high-velocity DTC sales. My role as web designer focused on reflecting the brand high-energy identity through bold layouts and custom product pages that prioritize speed and mobile responsiveness. As a web developer and eCommerce developer, I ensured a seamless technical infrastructure, managing everything from complex liquid customizations to secure payment gateway integrations. To maximize growth, I acted as the conversion rate optimization expert, streamlining the checkout flow and implementing strategic landing pages for core product ranges. As a marketing automation expert, I integrated Klaviyo flows, including high-impact welcome sequences and abandoned cart recovery tailored for the fitness market. To provide the brand with actionable intelligence, I served as the data analyst, executing a precise Google Analytics setup to track user behavior and attribution. This brand strategist led approach resulted in a scalable, data-driven Shopify store built to capture dominant market share in the health and fitness space. shopify ecommercedeveloper marketingautomationexpert webdesigner webdeveloper conversionrateoptimizationexpert dataanalyst brandstrategist shopifydeveloper shopifytheme

  • Brand Strategist
  • Data Analyst
  • eCommerce Developer
  • +7

Work experience· 5 roles

Ecommerce Website Designer · Kolf Coffee websiteApr 2026 – Apr 2026 · 1 mo

Full-stack web design and brand development for a heritage Ugandan specialty coffee brand operating between Uganda and Belgium. Delivered 8-page React website with immersive scroll animations, luxury design system (Forest Green, Antique Gold, Aged Linen), and full brand image strategy including 10+ AI image generation prompts with hyperrealistic scene direction. Covered UI debugging, Cloudinary asset integration, and Tailwind implementation throughout.

Ecommerce Developer, Conversion Rate Optimization Expert, and Web Designer · BacolaApr 2026 – Apr 2026 · 1 mo

I built the Shopify ecommerce store for Bacola, a full scale online grocery and food delivery retailer carrying thousands of SKUs across Fruits and Vegetables, Breakfast and Dairy, Meat and Seafood, Beverages, Bakery, and Frozen Foods. The challenge was building something that could handle enterprise level catalog depth while still feeling fast and intuitive for everyday grocery shoppers. I designed the store around a white base with green and yellow accents that communicated freshness and value without feeling discount-heavy. The homepage is engineered around urgency and discovery: a promotional hero slider with 28% off messaging, a secure delivery trust banner, a live countdown Special Offers section, a tabbed flash deals carousel with stock counts and ratings, dual promotional banners, a five category department strip, a Best Sellers masonry grid, weekend discount banners, a Featured Products carousel, an autoship savings CTA, a blog grid, and a newsletter signup offering a 50% discount voucher to close. I connected Klaviyo and built four flows: a weekly deals broadcast, a cart abandonment sequence using perishability based urgency, an autoship enrollment series for high frequency grocery categories, and a post delivery review request. Google Analytics 4 was set up with enhanced ecommerce across every category and product page, flash deal click events, countdown timer interaction tracking, and a full checkout funnel from department navigation to purchase completion.

Ecommerce Developer and Web Designer · Nille Organic SkincareMar 2026 – Apr 2026 · 2 mos

I designed and developed the Shopify ecommerce store for Nille, a premium organic skincare brand selling moisturizers, conditioners, bath products, treatments, and hair care direct to consumer. The client needed the store to communicate genuine clean beauty values and earn trust with a wellness conscious audience without tipping into over-designed territory. I built the visual identity around a cream, sand, and white palette with soft editorial photography that kept the aesthetic grounded in nature and restraint. The homepage opens with a hero slider launching the Organic Lotion collection, feeds into dual category banners for Moisturizers and Conditioners, and is structured around two Best Selling product grids covering eight SKUs including Night Cream, Face Cleanser, Face Lotion, and Face Cream. Editorial split layout sections covering Bath Products, From Nature, and Treatments are woven through the architecture. I added a three icon brand promise strip and a testimonial carousel anchored by a founder story block for Marie and Sofie that gave the brand a human face. I integrated Klaviyo and built a skincare routine onboarding flow for new customers, a replenishment reminder sequence timed to realistic product usage cycles, and a VIP early access campaign for repeat buyers. Google Analytics 4 was configured with enhanced ecommerce, scroll depth events on the ingredient editorial sections, and custom events tracking testimonial engagement and hero slider interactions.

Ecommerce Developer and Web Designer · Mr TailorMar 2026 – May 2026 · 3 mos
Ecommerce Developer and Web Designer · Marceto Luxury watchesMar 2026 – Mar 2026 · 1 mo

Education

Google Analytics Website and App Qualification · Google Digital Academy (Skillshop)2026 – 2027

Certifications and awards

Google Analytics Certification2026
Klaviyo Product Certification2026

Testimonials · 5.0 from 1 review

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