Full-funnel paid social strategy across Meta, TikTok, Pinterest, and LinkedIn with cross-channel collaboration (SEA, Programmatic) and creative teams; client consulting including performance optimization, data-driven recommendations, and strategic account growth; data analysis using Google Analytics and Adobe Analytics; creation of campaign dashboards and reporting in Looker Studio.

Senior Consultant Paid Social at E-Dialog

January 1, 2024 - November 13, 2025

Managed budgets of over €5 million to date; scaled Meta revenue for a retail brand in Austria from €2.8m to €6.6m; expanded to over 10 markets; developed Paid Social into a leading channel; ranked among the top 3 in billable hours out of 100+ employees in 2024.

E-Commerce & Online Marketing Manager at Self Employed

December 31, 2022 - December 31, 2022

Conducted product and market research (trend and competitor analyses); built and managed online stores on Shopify (design, landing pages, content); designed performance optimization and data-driven recommendations; data analysis with Google Analytics and Adobe Analytics; creation of campaign dashboards and reporting in Looker Studio.

E-Commerce & Online Marketing Manager at Self Employed

December 1, 2024 - November 13, 2025

Managed budget of over €5 million to date; scaled the Meta revenue of a retail brand in Austria from €2.8m to €6.6m; expanded to over 10 markets; cross-channel collaboration with SEA, Pinterest and creative teams; client consulting including performance optimization, data-driven recommendations and strategic account growth; creation of campaign dashboards and reporting in Looker Studio.

Logistics Project Manager Intern at BMW Steyr

December 1, 2018 - December 1, 2018

Development of a digital KPI dashboard and automatic measurement of conditions in warehouses and production halls as part of Industry 4.0 initiatives.

E-Commerce Manager at Self-Employed

December 1, 2022 - December 1, 2022

Conducted product and market research; built and managed online stores using Shopify; designed landing pages and produced content.

Consultant Paid Social at E-DIALOG

January 1, 2024 - January 1, 2024

Full-funnel paid social strategy across Meta, TikTok, Pinterest, LinkedIn; cross-channel collaboration with SEA, programmatic and creative teams; client consulting including performance optimization, data-driven recommendations, and strategic account growth; data analysis with Google Analytics and Adobe Analytics; creation of campaign dashboards.