I specialise in bridging the gap between design and performance - creating work that not only looks good but delivers results. From brand and packaging design to digital campaigns and eCommerce optimisation, I bring both strategic thinking and hands-on execution. Core areas of expertise include: • Brand & Packaging Design • Retail & In-Store Design • Digital Marketing & Campaigns • eCommerce assets (Shopify & Amazon) • EDM Creation (Klaviyo) • Content Creation (Photography & Illustration) Creative thinking drives everything I do - clear strategy, strong ideas, and intentional execution. I thrive in flexible, remote or hybrid environments where creativity and efficiency go hand in hand.…

Bernelle Visser

I specialise in bridging the gap between design and performance - creating work that not only looks good but delivers results. From brand and packaging design to digital campaigns and eCommerce optimisation, I bring both strategic thinking and hands-on execution. Core areas of expertise include: • Brand & Packaging Design • Retail & In-Store Design • Digital Marketing & Campaigns • eCommerce assets (Shopify & Amazon) • EDM Creation (Klaviyo) • Content Creation (Photography & Illustration) Creative thinking drives everything I do - clear strategy, strong ideas, and intentional execution. I thrive in flexible, remote or hybrid environments where creativity and efficiency go hand in hand.…

Available to hire

I specialise in bridging the gap between design and performance - creating work that not only looks good but delivers results. From brand and packaging design to digital campaigns and eCommerce optimisation, I bring both strategic thinking and hands-on execution.

Core areas of expertise include:
• Brand & Packaging Design
• Retail & In-Store Design
• Digital Marketing & Campaigns
• eCommerce assets (Shopify & Amazon)
• EDM Creation (Klaviyo)
• Content Creation (Photography & Illustration)

Creative thinking drives everything I do - clear strategy, strong ideas, and intentional execution. I thrive in flexible, remote or hybrid environments where creativity and efficiency go hand in hand.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Designer & Marketing Specialist at Nookie, Sydney
January 1, 2025 - Present
Responsible for designing, building, and scheduling all marketing emails for the women’s fashion brand NOOKIE. Managing Klaviyo reporting, list maintenance, segmentation, and related tasks. Designing and uploading Shopify website assets. Creating weekly social media posts and handling general in-house graphic design tasks tailored to specific needs as they arise.
Graphic Designer at Retail Apparel Group, Sydney
January 1, 2023 - Present
Responsible for creating and rolling out marketing emails, website, and social media assets for the men’s apparel brands CONNOR and JOHNNY BIGG.
Senior Designer at Hamiltons in Creative, Cape Town
July 31, 2022 - July 26, 2025
Conceptualized and implemented design solutions from concept to completion that met marketing strategies. Designed Food Lover’s Market store interiors, managed print files for production, and oversaw multiple retail space projects. Created packaging, in-store point of sale, brochures, posters, campaign material, presentations, billboards, exterior signage both in print and digital formats. Assisted junior designers with overflow digital work, research, photography, and sign-offs. Played a key role in building a new brand look for one of Africa's largest retailers, contributing to significant store openings and sales achievements.
Graphic Designer at Shoprite Checkers South Africa
September 30, 2016 - July 26, 2025
Created new packaging and marketing concepts. Participated in and directed photo shoots. Created final art for all approved designs and managed final art files between the studio, print factory, and external agencies. Ensured consistency of concepts across brands and worked with external teams including project managers, food developers, buyers, and suppliers to successfully launch designs and campaigns. Presented creative work to relevant teams and worked closely with packaging technologists to ensure proper packaging use or new development. Handled general admin and backups.
Graphic Designer & Marketing Specialist at Nookie, Sydney
January 1, 2025 - Present
Responsible for designing, building, and scheduling all marketing emails for the women's fashion brand NOOKIE. Managed Klaviyo reporting, list maintenance, and segmentation. Designed and uploaded Shopify website assets, created weekly social media posts, and handled general in-house graphic tasks tailored to meet specific needs.
Graphic Designer at Retail Apparel Group, Sydney
January 1, 2023 - Present
Created and rolled out marketing emails, website, and social media assets for the men’s apparel brands CONNOR and JOHNNY BIGG.
Senior Designer at Hamiltons in Creative, Cape Town
July 31, 2022 - July 26, 2025
Conceptualized and implemented design solutions aligned with marketing strategies from concept to completion. Designed Food Lover’s Market store interiors, prepared print files for production, and created retail spaces across multiple projects. Designed packaging, in-store POS, brochures, posters, campaign materials, presentations, billboards, and exterior signage for both print and digital. Assisted junior designers with digital, research, photography work, and sign-offs. Achieved significant results by building an entirely new look for the 3rd largest retailer in Africa, supporting multiple store openings and high sales on opening days.
Graphic Designer at Shoprite Checkers South Africa
September 30, 2016 - July 26, 2025
Created new packaging and marketing concepts, directed photo shoots, managed final art files between studio and print factory, ensured consistency across brands, collaborated with project managers, food developers, buyers, and suppliers to launch products and campaigns successfully, and presented creative work to relevant teams.
Graphic Designer & Marketing Specialist at Nookie
January 1, 2025 - Present
Responsible for designing, building and scheduling all marketing emails for the women’s fashion brand NOOKIE; Klaviyo reporting, list maintenance, segmentation. Design & upload of Shopify website assets. Design weekly social media posts and general in-house graphic tasks tailored to meet specific needs as they arise.
Graphic Designer at Retail Apparel Group
January 1, 2023 - Present
Responsible for creation and rollout of marketing emails, website and social media assets for the men’s apparel brands CONNOR and JOHNNY BIGG.
Senior Designer at Hamiltons in Creative
September 1, 2016 - July 1, 2022
Conceptualization and implementation of design solutions that meet marketing strategies from concept to completion. Conceptualization and design of Food Lover’s Market store interiors; creating retail spaces from start to finish across multiple projects. Design of packaging, in-store point of sale, brochures, posters, campaign material, presentations, billboards, exterior signage and more – print and digital. Assisted junior designers with overflow digital, research, photography and sign offs.
Graphic Designer at Shoprite Checkers South Africa
March 1, 2012 - September 1, 2016
Creating new packaging/marketing concepts; direct photo shoots; final art for all approved designs; managing final art files between studio and print factory and external agencies; ensuring consistency across in-house brands; working with project managers, food developers, buyers, suppliers to launch products and campaigns; presenting creative work to relevant teams; working with packaging technologist to ensure correct packaging; general admin.

Education

BTECH advanced diploma in graphic design & print production at STADIO (formerly Prestige Academy)
January 1, 2011 - December 31, 2011
Baccalaureate at Vredenburg High, Western Cape, South Africa
January 1, 2009 - December 31, 2009
BTECH advanced diploma in graphic design & print production at STADIO (formerly Prestige Academy)
January 1, 2011 - December 31, 2011
Baccalaureate at Vredenburg High, Western Cape, South Africa
January 1, 2009 - December 31, 2009
BTECH advanced diploma in graphic design & print production at STADIO (formerly Prestige Academy)
January 11, 2030 - December 1, 2011
High School at Vredenburg High, Western Cape, South Africa
January 11, 2030 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Manufacturing

Skills

Experience Level