I am a results-driven Digital Analytics Specialist student with hands-on experience in GA4, GTM, Looker Studio and Excel, applying data visualization and analysis during a work-based learning internship at Easyfairs Nordic. I combine rigorous analytical training with a strong commercial background built in customer service, sales and luxury retail. I am motivated to turn digital data into clear, actionable insights that support reporting, optimisation and data-driven decisions. I enjoy translating complex data into compelling stories for stakeholders and collaborating across teams to drive measurable improvements in digital performance and user experience.

Berrak Selvi Bäckström

I am a results-driven Digital Analytics Specialist student with hands-on experience in GA4, GTM, Looker Studio and Excel, applying data visualization and analysis during a work-based learning internship at Easyfairs Nordic. I combine rigorous analytical training with a strong commercial background built in customer service, sales and luxury retail. I am motivated to turn digital data into clear, actionable insights that support reporting, optimisation and data-driven decisions. I enjoy translating complex data into compelling stories for stakeholders and collaborating across teams to drive measurable improvements in digital performance and user experience.

Available to hire

I am a results-driven Digital Analytics Specialist student with hands-on experience in GA4, GTM, Looker Studio and Excel, applying data visualization and analysis during a work-based learning internship at Easyfairs Nordic. I combine rigorous analytical training with a strong commercial background built in customer service, sales and luxury retail. I am motivated to turn digital data into clear, actionable insights that support reporting, optimisation and data-driven decisions.

I enjoy translating complex data into compelling stories for stakeholders and collaborating across teams to drive measurable improvements in digital performance and user experience.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Swedish
Advanced
English
Fluent
Turkish
Fluent

Work Experience

Digital Analytics Specialist Intern at Easyfairs Nordic AB
September 1, 2025 - November 30, 2025
Applied GA4, GTM, Looker Studio and Excel in practical digital analytics work. Performed data cleaning, analysis, reporting and visualization to produce business-relevant insights. Supported dashboard and reporting across website, email, SEO and campaign performance. Conducted audience, company and visitor analyses to identify trends and support data-driven decisions.
Digital Analytics Specialist Intern at Easyfairs Nordic AB
March 1, 2026 - June 30, 2026
Continued hands-on use of analytics tools and data visualization to inform optimization and reporting efforts. Expanded dashboarding work and cross-channel insights for stakeholders.
Client Advisor at BYREDO
August 1, 2023 - August 1, 2024
Delivered personalised customer service with in-depth product knowledge in a luxury retail environment. Collaborated with team members to increase sales and create strong customer experiences.
Retail Sales Specialist at Unifree Duty Free
March 1, 2019 - March 1, 2022
Managed high-volume sales in a fast-paced international environment. Provided excellent customer service by understanding customer needs and preferences.
Retail Sales Specialist at ATU Duty Free
January 1, 2018 - March 1, 2019
Increased sales through personalised service and product recommendations. Worked with a multicultural customer base in a busy airport retail environment.
Sales Specialist at Hermès
January 1, 2018 - January 1, 2019
Built long-term relationships with high-profile customers and delivered premium service aligned with luxury brand standards.
Store Manager at Elti's Home Store
March 1, 2011 - December 31, 2017
Led a team, contributed to store performance through sales planning and customer-focused service. Implemented marketing activities that increased sales by 20%.
Flight Attendant at Turkuaz Airlines
September 1, 2009 - December 31, 2010
Ensured passenger safety and service throughout flights; handled passenger interactions across cultures.
Flight Attendant at Turkish Airlines
March 1, 2008 - July 31, 2009
Delivered high-quality customer service on domestic and international flights; trained in emergency procedures and first aid.
Flight Attendant at Atlasglobal
November 1, 2004 - March 31, 2008
Ensured passenger comfort and safety in a fast-paced multicultural environment; managed multiple tasks under pressure.

Education

Digital Analytics Specialist at IHM Business School, Gothenburg
August 1, 2024 - June 30, 2026
Bachelor's Degree in Public Relations, Advertising and Applied Communication at Anadolu University
January 1, 2016 - December 31, 2020
Associate Degree in Public Relations and Publicity at Anadolu University
January 1, 2012 - December 31, 2015

Qualifications

GA4 Certification
October 1, 2025 - October 1, 2026
Google Ads Measurement Certification
October 1, 2025 - October 1, 2026
Google Analytics Individual Qualification
October 1, 2024 - October 1, 2025
Excel Essential Training (Microsoft 365)
July 1, 2025 - July 1, 2025
Python Essential Training
April 1, 2025 - April 1, 2025
Advanced Google Analytics
January 1, 2025 - January 1, 2025
Learning Google Tag Manager
November 1, 2024 - November 1, 2024
SAS 1
May 1, 2024 - May 1, 2024
IBMI Career Skills Program
July 1, 2020 - July 1, 2020
Communication Skills
July 1, 2020 - July 1, 2020
Time Management
July 1, 2020 - July 1, 2020
Leadership and Team Development
May 1, 2020 - May 1, 2020

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Travel & Hospitality