BS

Berrak Selvi Bäckström

Available to hire

I am a results-driven Digital Analytics Specialist student with hands-on experience in GA4, GTM, Looker Studio and Excel, applying data visualization and analysis during a work-based learning internship at Easyfairs…

About

I am a results-driven Digital Analytics Specialist student with hands-on experience in GA4, GTM, Looker Studio and Excel, applying data visualization and analysis during a work-based learning internship at Easyfairs Nordic. I combine rigorous analytical training with a strong commercial background built in customer service, sales and luxury retail. I am motivated to turn digital data into clear, actionable insights that support reporting, optimisation and data-driven decisions.

I enjoy translating complex data into compelling stories for stakeholders and collaborating across teams to drive measurable improvements in digital performance and user experience.

  • 18 years' experience
  • Joined June 2026

Languages

  • SwedishAdvanced
  • EnglishFluent
  • TurkishFluent

Industry experience

  • Software & Internet
  • Retail
  • Professional Services
  • Media & Entertainment
  • Travel & Hospitality

More experts in Gothenburg, Sweden

Work experience· 10 roles

Digital Analytics Specialist Intern · Easyfairs Nordic ABMar 2026 – Jun 2026 · 4 mos

Continued hands-on use of analytics tools and data visualization to inform optimization and reporting efforts. Expanded dashboarding work and cross-channel insights for stakeholders.

Digital Analytics Specialist Intern · Easyfairs Nordic ABSep 2025 – Nov 2025 · 3 mos

Applied GA4, GTM, Looker Studio and Excel in practical digital analytics work. Performed data cleaning, analysis, reporting and visualization to produce business-relevant insights. Supported dashboard and reporting across website, email, SEO and campaign performance. Conducted audience, company and visitor analyses to identify trends and support data-driven decisions.

Client Advisor · BYREDOAug 2023 – Aug 2024 · 1 yr 1 mo

Delivered personalised customer service with in-depth product knowledge in a luxury retail environment. Collaborated with team members to increase sales and create strong customer experiences.

Retail Sales Specialist · Unifree Duty FreeMar 2019 – Mar 2022 · 3 yrs 1 mo
Sales Specialist · HermèsJan 2018 – Jan 2019 · 1 yr 1 mo
Retail Sales Specialist · ATU Duty FreeJan 2018 – Mar 2019 · 1 yr 3 mos
Store Manager · Elti's Home StoreMar 2011 – Dec 2017 · 6 yrs 10 mos
Flight Attendant · Turkuaz AirlinesSep 2009 – Dec 2010 · 1 yr 4 mos

Education

Digital Analytics Specialist · IHM Business School, Gothenburg2024 – 2026
Bachelor's Degree in Public Relations, Advertising and Applied Communication · Anadolu University2016 – 2020
Associate Degree in Public Relations and Publicity · Anadolu University2012 – 2015

Certifications and awards· 12

GA4 Certification2025 – 2026
Google Ads Measurement Certification2025 – 2026
Google Analytics Individual Qualification2024 – 2025
Excel Essential Training (Microsoft 365)2025

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