Beth Pennoyer

Available to hire

I'm a Social Media Manager and Content Creator with 2+ years driving end-to-end digital campaigns for a fine art gallery.

About

I’m a Social Media Manager and Content Creator with 2+ years driving end-to-end digital campaigns for a fine art gallery. I plan and publish short-form video (Reels/TikTok), photography, and graphics, coordinating assets from concept through delivery while aligning with brand storytelling.

I bring a strong eye for brand consistency, lead cross-functional collaboration, and hands-on experience with Adobe Creative Cloud and DSLR workflows to create engaging content for web, email, and social channels.

  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Education

Projects · 1

A curated library of short-form vertical videos created for Instagram and other social platforms. These pieces are designed to be platform-native, with strong hooks, crisp pacing, and clear calls-to-action—built to support brand awareness, engagement, and conversions.

Roles: Video Editor • Videographer • Social Media Manager
Formats: Reels / TikTok-style 9:16 videos
Deliverables: Concept → shoot → edit → captions/CTA → publishing support


  • Social Media Manager
  • Video Editor
  • Videographer

Work experience· 4 roles

Gallery Manager / Social Media and Marketing Lead · Michael Murphy GalleryJan 2024 – Present · 2 yrs 11 mos

Owned social media presence across platforms, including content planning, asset creation, publishing, and community engagement (Reels and TikTok-style video). Developed and executed social media campaigns to support exhibitions, new releases, events, and framing services; produced banners, graphics, and promotional collateral. Produced the majority of gallery photo/video: shot and edited short-form video, photographed artwork/installations, and delivered on-brand content for web and email. Managed website and marketplace listings; maintained accurate, timely updates with strong visual presentation and compelling captions/descriptions. Planned and sent e-blasts, coordinating imagery, copy, and timing with gallery priorities and artist deliverables. Project managed a 100,000 sq ft commercial art installation for JPMorgan Chase, coordinating scope, logistics, stakeholder communication, and on-site execution.

Gallery Assistant · David Castillo GalleryJan 2021 – Jan 2021 · 1 mo

Assisted gallery operations and visitor services; contributed to social media content and online presence.

Student Social Media Ambassador · Saint Petersburg CollegeJan 2020 – Jan 2020 · 1 mo

Engaged with campus audience through social channels; supported content creation and campaigns.

Freelance Content Creator (Photo/Video/Design) · Self-EmployedJan 2019 – Present · 7 yrs 11 mos

Education

B.A. Art History (Fine Art specialization: Photography) · Florida International University - Miami, FL2030 – 2023

Certifications and awards

Google Ads Search Certification.2026 – 2027

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