Hi, I'm Bethaney! I’m a CRM Consultant from Manchester with over 10 years’ experience delivering data-led customer lifecycle strategies for retail, DTC, B2B and FTSE 100 organisations. I specialise in building high-performing CRM programmes across Email, SMS, Push and In-App, with deep expertise in platforms like Braze, HubSpot, Salesforce Marketing Cloud, Bloomreach and Klaviyo. What differentiates me is my blend of strategic thinking and hands-on execution — I don’t just design the roadmap, I build it. From segmentation and automation to IP warming, migrations and reporting, I align CRM architecture with commercial goals to drive measurable growth, retention and revenue. Employment and project experience Senior Marketing Technology Manager / Senior CRM Manager
Bxwalker Consulting
January 2026 – Present CRM Consultant
Luxid Group
January 2025 – December 2025 CRM Manager
IU Group
August 2024 – December 2024 CRM Executive
JD Sports PLC
July 2022 – August 2024 CRM Manager
Reach PLC
January 2021 – July 2022 Email Marketing Specialist
AZoNetwork
June 2017 – August 2021…

Bethaney Walker

5.0 (1 review)

Hi, I'm Bethaney! I’m a CRM Consultant from Manchester with over 10 years’ experience delivering data-led customer lifecycle strategies for retail, DTC, B2B and FTSE 100 organisations. I specialise in building high-performing CRM programmes across Email, SMS, Push and In-App, with deep expertise in platforms like Braze, HubSpot, Salesforce Marketing Cloud, Bloomreach and Klaviyo. What differentiates me is my blend of strategic thinking and hands-on execution — I don’t just design the roadmap, I build it. From segmentation and automation to IP warming, migrations and reporting, I align CRM architecture with commercial goals to drive measurable growth, retention and revenue. Employment and project experience Senior Marketing Technology Manager / Senior CRM Manager
Bxwalker Consulting
January 2026 – Present CRM Consultant
Luxid Group
January 2025 – December 2025 CRM Manager
IU Group
August 2024 – December 2024 CRM Executive
JD Sports PLC
July 2022 – August 2024 CRM Manager
Reach PLC
January 2021 – July 2022 Email Marketing Specialist
AZoNetwork
June 2017 – August 2021…

Available to hire

Hi, I’m Bethaney!

I’m a CRM Consultant from Manchester with over 10 years’ experience delivering data-led customer lifecycle strategies for retail, DTC, B2B and FTSE 100 organisations.

I specialise in building high-performing CRM programmes across Email, SMS, Push and In-App, with deep expertise in platforms like Braze, HubSpot, Salesforce Marketing Cloud, Bloomreach and Klaviyo.

What differentiates me is my blend of strategic thinking and hands-on execution — I don’t just design the roadmap, I build it. From segmentation and automation to IP warming, migrations and reporting, I align CRM architecture with commercial goals to drive measurable growth, retention and revenue.

Employment and project experience
Senior Marketing Technology Manager / Senior CRM Manager
Bxwalker Consulting
January 2026 – Present

CRM Consultant
Luxid Group
January 2025 – December 2025

CRM Manager
IU Group
August 2024 – December 2024

CRM Executive
JD Sports PLC
July 2022 – August 2024

CRM Manager
Reach PLC
January 2021 – July 2022

Email Marketing Specialist
AZoNetwork
June 2017 – August 2021

See more

Skills

Experience Level

CRM
Expert
Email Marketing
Expert
HubSpot
Expert
Klaviyo
Expert
Power BI
Expert
Shopify
Expert

Language

Work Experience

CRM Manager at Luxid Group
January 1, 2025 - December 31, 2025
Lead and manage a team of 4, shaping the CRM strategy for multiple fast-paced clients in the retail D2C, B2B and marketplace spaces. Own end-to-end CRM roadmaps, campaigns and real-time flows across Email, SMS and In-App to drive engagement, retention and revenue. Deliver weekly/monthly/quarterly client reporting and optimise CRM workflows for efficiency and impact.
CRM Consultant at JDSports PLC
January 1, 2021 - July 1, 2022
Created and managed CRM strategies and lifecycle programs across Email, Push and SMS. Built segmentation, dashboards and performance reporting; migrated and enhanced CRM workflows (including journeys and automation) to improve engagement and revenue.
CRM Manager / CRM Executive at IUG Group
August 1, 2024 - December 31, 2024
Used Salesforce Marketing Cloud to create journeys, audiences and schedules; improved workflow efficiency for email and SMS. Manipulated data to derive insights and inform wider marketing projects and strategy; collaborated with sales, analytics and on-campus teams to craft comprehensive customer journeys (downloads, webinars, registrations and beyond).
CRM Manager / CRM Executive at Zo Network
June 1, 2017 - August 1, 2021
Created and overseen customer experiences and journeys; produced newsletters and bespoke email marketing campaigns daily (HTML/CSS); collaborated with dev teams to support website development; analysed performance with Power BI and Google Analytics and produced personalised client reports to drive KPI improvements.
CRM Consultant at BXWalker Consulting LTD
February 3, 2026 - Present
Working with a variety of clients from D2C to B2B daily to manage their CRM strategies Lead brainstorming and workshop sessions to gather the clients feedback and ideas Being a helping hand for clients throughout their customer lifecycle - from website interactions to retention and lapsed prevention Being an CRM SME for all clients - whether they need help with implementing email templates, building segmentation, acquisition through CRM, migrating from one platform to another, IP warming etc. Building and taking my clients through weekly, monthly and quarterly reporting packs to ensure collectively we are doing all we can from my side and from their in house side.

Education

MSc Computing at Manchester Metropolitan University
January 1, 2012 - January 1, 2016
BA Hons International Business at University of Liverpool
January 11, 2030 - March 3, 2026

Qualifications

Klaviyo Certified Marketer
January 1, 2016 - January 1, 2017
Braze Certified Marketer
May 1, 2025 - March 3, 2026

Industry Experience

Retail, Software & Internet, Professional Services
    paper Klaviyo DTC CRM re-design, implementation and optimisation

    Project Goal: Stabilise and optimise a fast-growing DTC brand’s Klaviyo CRM setup where overlapping lifecycle flows and unclear suppression rules were hurting performance.

    Solution: Conducted a full audit, rebuilt and reprioritised trigger journeys, streamlined segmentation and suppression logic, improved templates, and implemented send-time optimisation.

    Impact: Delivered +70% repeat purchase, +55% engagement rates, higher AOV, and reduced reliance on one-off campaigns within five months.

    paper Automating customer journeys for growth

    Project Goal:
    Stabilise and optimise a fast-growing DTC brand’s Bloomreach CRM setup where overlapping lifecycle flows and unclear suppression rules were hurting performance.

    Solution:
    Conducted a full audit, rebuilt and reprioritised trigger journeys, streamlined segmentation and suppression logic, improved templates, and implemented send-time optimisation.

    Impact:
    Delivered +70% repeat purchase, +55% engagement rates, higher AOV, and reduced reliance on one-off campaigns within five months.