I’m a social media and marketing professional who builds social-first campaigns that increase visibility, drive website traffic, and turn engagement into measurable bookings and leads. I manage content strategy end-to-end—planning creative concepts, creating strong written copy, producing and coordinating campaign assets, and maintaining consistent community interaction across platforms. From micro-influencer collaborations and hashtag strategies to refreshing brand touchpoints like menus and POS materials, I focus on cohesive storytelling that supports larger marketing goals. I’ve delivered standout results such as major web-traffic growth, strong increases in midweek restaurant bookings, and significant lead generation—all while keeping work organized through flexible monthly retainers and project-based support.…

BethanyHewitt

5.0 (1 review)

I’m a social media and marketing professional who builds social-first campaigns that increase visibility, drive website traffic, and turn engagement into measurable bookings and leads. I manage content strategy end-to-end—planning creative concepts, creating strong written copy, producing and coordinating campaign assets, and maintaining consistent community interaction across platforms. From micro-influencer collaborations and hashtag strategies to refreshing brand touchpoints like menus and POS materials, I focus on cohesive storytelling that supports larger marketing goals. I’ve delivered standout results such as major web-traffic growth, strong increases in midweek restaurant bookings, and significant lead generation—all while keeping work organized through flexible monthly retainers and project-based support.…

Available to hire

I’m a social media and marketing professional who builds social-first campaigns that increase visibility, drive website traffic, and turn engagement into measurable bookings and leads. I manage content strategy end-to-end—planning creative concepts, creating strong written copy, producing and coordinating campaign assets, and maintaining consistent community interaction across platforms.

From micro-influencer collaborations and hashtag strategies to refreshing brand touchpoints like menus and POS materials, I focus on cohesive storytelling that supports larger marketing goals. I’ve delivered standout results such as major web-traffic growth, strong increases in midweek restaurant bookings, and significant lead generation—all while keeping work organized through flexible monthly retainers and project-based support.

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Language

English
Fluent

Work Experience

Social Media & Marketing (Hotel Restaurant Campaign Lead) at Redhall Hotel
January 1, 2023 - March 31, 2023
Brief: Use social media to increase visibility and awareness of the hotel restaurant, drive traffic to the website, and encourage more midweek stays. Actions: Developed and implemented an influencer-led campaign using micro-influencers across food, travel, and staycation audiences. Created high-quality photography and video content showcasing the restaurant, hotel, and overall guest experience. Built community through consistent Stories, collaborations, and partnerships with local suppliers. Refreshed digital and in-house touchpoints (website, menus, and POS materials) for a more cohesive customer experience. Turned midweek offers into social-first content rather than traditional promotions, and implemented a hashtag strategy to improve discoverability. Results: Achieved 111% increase in website traffic within the first month; 70% increase in midweek restaurant bookings; 700+ landing page clicks in the first week; 25% growth in social following in month one, with a further 30% increa
Social Media & Marketing (Hotel Restaurant) Lead at Red Hall Hotel
October 1, 2022 - January 1, 2023
Developed and implemented a channel-specific social media strategy using audience insights and performance data to guide content creation and distribution. Built an engaged community through consistent content, Stories, collaborations, and partnerships with local suppliers. Created high-quality photography and video to showcase the restaurant, hotel, and guest experience, including turning midweek offers into social-first creative. Refreshed the brand across digital and in-house touchpoints (website, menus, POS) to deliver a cohesive customer experience. Planned and executed a hashtag strategy to improve discoverability and reach and aligned social activity with wider digital marketing campaigns to strengthen the brand experience across touchpoints. Results included increased website traffic, landing page clicks, and midweek restaurant bookings.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Healthcare
    Social Media Management - My Dentist

    THE BRIEF:
    more inquiries for Implants & New patients
    RESULTS:
    Jan-mar 2023 vs Oct Dec 2022
    Web traffic increased by 210%
    and 1856 visits
    Conversions increased by 365%
    107 conversions in Jan-Mar
    vs
    23 conversions in Oct-Dec
    General enquiries/find a practice:
    Traffic +236% (2495 visits in Jan -
    Mar vs 743 in Oct - Dec)
    Conversions +364% (51 in Jan-
    Mar vs 11 in Oct - Dec)
    HOW I DID IT
    Developed a channel-specific social media
    strategy, using audience insights and
    performance data to inform the creation and
    distribution of content.
    Aligned social activity with wider digital
    marketing campaigns to create a consistent
    brand experience across all customer
    touchpoints.
    Created emotive, audience-led content
    designed to build connection, encourage
    engagement and strengthen brand affinity.
    Developed and distributed promotional
    content across social channels, turning key
    offers and campaigns into engaging, social-
    first creative.
    Produced engaging video content designed to
    increase reach, drive interaction and
    encourage clicks through to the website.

    Social Media Management - Red Hall Hotel

    THE BRIEF:
    Using social media as a key marketing channel, the
    brief was to increase visibility and awareness of the
    hotel restaurant, drive traffic to the website and
    ultimately encourage more midweek stays at the
    hotel.
    HOW I DID IT
    Developed and implemented a micro-influencer
    campaign targeting relevant food, travel and
    staycation audiences.
    Created high-quality photography and video
    content to showcase the restaurant, hotel and
    overall guest experience across social channels.
    Built an engaged community of foodies and
    staycation lovers through consistent content,
    Stories, collaborations and partnerships with local
    suppliers.
    Refreshed the brand across digital and in-house
    touchpoints, including the website, menus and
    POS materials, creating a more cohesive customer
    experience.
    Turned midweek offers and promotional activity
    into engaging, social-first content rather than
    relying on traditional promotional messaging.
    Developed and implemented a hashtag strategy to
    increase discoverability and reach relevant
    audiences.
    RESULTS
    111% increase in website
    traffic within the first month.
    70% increase in midweek
    restaurant bookings, helping
    drive demand during quieter
    periods.
    700+ landing page clicks
    within the first week of the
    campaign launching.
    25% growth in social following
    across channels in the first
    month.
    A further 30% increase in
    social following during the
    second month.