I am a social media lead with 8+ years of experience driving growth across organic, paid and creator channels for both B2C and B2B brands. I develop multi-channel social strategies that deliver measurable impact—from audience growth and engagement to ROI and performance—bridging strategy, creative and performance to turn social into a scalable, results-driven channel. In agency environments I have owned end-to-end social delivery for multiple brands, managed and mentored teams, and maintained strong client relationships to drive long-term value. I thrive on turning data into action, aligning content and paid strategies with hard business objectives to deliver tangible growth.

Bethany Lowdon

I am a social media lead with 8+ years of experience driving growth across organic, paid and creator channels for both B2C and B2B brands. I develop multi-channel social strategies that deliver measurable impact—from audience growth and engagement to ROI and performance—bridging strategy, creative and performance to turn social into a scalable, results-driven channel. In agency environments I have owned end-to-end social delivery for multiple brands, managed and mentored teams, and maintained strong client relationships to drive long-term value. I thrive on turning data into action, aligning content and paid strategies with hard business objectives to deliver tangible growth.

Available to hire

I am a social media lead with 8+ years of experience driving growth across organic, paid and creator channels for both B2C and B2B brands. I develop multi-channel social strategies that deliver measurable impact—from audience growth and engagement to ROI and performance—bridging strategy, creative and performance to turn social into a scalable, results-driven channel.

In agency environments I have owned end-to-end social delivery for multiple brands, managed and mentored teams, and maintained strong client relationships to drive long-term value. I thrive on turning data into action, aligning content and paid strategies with hard business objectives to deliver tangible growth.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Senior Social Media Account Manager & Delivery Lead at Dot Social
November 1, 2023 - February 1, 2026
Owned end-to-end social delivery across Facebook, Instagram, LinkedIn, X and TikTok for B2B and B2C. Managed and mentored a team of 3 executives to ensure high-quality delivery, including proofing and approval of content, ads and communications. Developed tailored social strategies aligned to client objectives. Led paid social campaigns and performance optimisation. Monitored KPIs and delivered monthly reports with insights. Acted as a key client contact, maintaining strong relationships. Created design and content briefs for the creative team.
Senior Social Media Accounts Manager at Curtis Gabriel
February 1, 2020 - November 1, 2023
Led delivery across social, digital and content. Developed quarterly strategies and content plans. Delivered paid social campaigns via Meta Ads Manager. Reported on KPIs, engagement and ROI. Handled community management and crisis responses. Maintained strong client communication and relationships.
Marketing Communications Lead at Baltic Apprenticeships
May 1, 2018 - January 1, 2020
Managed company social media and brand messaging. Created and scheduled content and campaigns. Produced performance reports. Delivered email marketing via Mailchimp. Supported events, PR and recruitment campaigns. Responded to customer enquiries.
Digital Marketing Apprentice at Eclipse Networks
October 1, 2017 - May 1, 2018
Participated in digital marketing activities and gained foundational experience in online marketing channels.

Education

Level 3 Digital Marketer at Baltic Apprenticeships
January 11, 2030 - April 22, 2026
BA (Hons) Film & Media Studies (2:1) at University of Sunderland
January 11, 2030 - April 22, 2026
A Levels & GCSEs at Lord Lawson of Beamish Academy
January 11, 2030 - April 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Other