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Bethany Lowdon

Available to hire

I am a social media lead with 8+ years of experience driving growth across organic, paid and creator channels for both B2C and B2B brands.

About

I am a social media lead with 8+ years of experience driving growth across organic, paid and creator channels for both B2C and B2B brands. I develop multi-channel social strategies that deliver measurable impact—from audience growth and engagement to ROI and performance—bridging strategy, creative and performance to turn social into a scalable, results-driven channel.

In agency environments I have owned end-to-end social delivery for multiple brands, managed and mentored teams, and maintained strong client relationships to drive long-term value. I thrive on turning data into action, aligning content and paid strategies with hard business objectives to deliver tangible growth.

  • 8 years' experience
  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Other

More experts in Newcastle upon Tyne, United Kingdom

Work experience· 4 roles

Senior Social Media Account Manager & Delivery Lead · Dot SocialNov 2023 – Feb 2026 · 2 yrs 4 mos

Owned end-to-end social delivery across Facebook, Instagram, LinkedIn, X and TikTok for B2B and B2C. Managed and mentored a team of 3 executives to ensure high-quality delivery, including proofing and approval of content, ads and communications. Developed tailored social strategies aligned to client objectives. Led paid social campaigns and performance optimisation. Monitored KPIs and delivered monthly reports with insights. Acted as a key client contact, maintaining strong relationships. Created design and content briefs for the creative team.

Senior Social Media Accounts Manager · Curtis GabrielFeb 2020 – Nov 2023 · 3 yrs 10 mos

Led delivery across social, digital and content. Developed quarterly strategies and content plans. Delivered paid social campaigns via Meta Ads Manager. Reported on KPIs, engagement and ROI. Handled community management and crisis responses. Maintained strong client communication and relationships.

Marketing Communications Lead · Baltic ApprenticeshipsMay 2018 – Jan 2020 · 1 yr 9 mos

Managed company social media and brand messaging. Created and scheduled content and campaigns. Produced performance reports. Delivered email marketing via Mailchimp. Supported events, PR and recruitment campaigns. Responded to customer enquiries.

Digital Marketing Apprentice · Eclipse NetworksOct 2017 – May 2018 · 8 mos

Education

Level 3 Digital Marketer · Baltic Apprenticeships2030 – 2026
BA (Hons) Film & Media Studies (2:1) · University of Sunderland2030 – 2026
A Levels & GCSEs · Lord Lawson of Beamish Academy2030 – 2026

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