Marketing Manager at NorthC Switzerland AG

Defined and presented overall go-to-market strategy to management and stakeholders. Managed and optimized comprehensive marketing campaigns from conception to implementation and performance review, aligning measures to maximize efficiency and ROI. Owned marketing budget planning, allocation, and control, and collaborated with global marketing (NL & DE). Drove digital marketing initiatives with SEO principles to improve visibility and findability, including ongoing website management and SEO optimization for higher organic traffic and better rankings. Monitored and aligned Google Ads, Bing Ads, and LinkedIn Lead Generation Ads. Built landing page concepts and Pardot flows for campaigns aligned to SEO standards to optimize conversion rates. Developed and presented a social media editorial plan. Led brand marketing and lead generation for ICT, finance, healthcare, government & administration, and HPC/AI segments, including employer branding strategy that improved retention and enabled suc

Professional reorientation in the field of marketing and communication (Modular qualification in multimedia marketing) at COMCAVE.COLLEGE

Product owner for communication platforms (Carrera Online Relaunch) at AVANTGARDE Talents GmbH (at Dr. Ing. h.c. F. Porsche AG)

Migrated Porsche intranet from Jive to SharePoint Online. Acted as interface between Porsche stakeholders (Communications, Marketing, Sales, IT). Managed external service providers, maintained product backlog in Jira, and planned/implemented communication measures. Defined and developed training for editors and end users. Prepared and followed up committee meetings and provided technical support for interns and working students.

Project Management Office Coordinator at thyssenkrupp Elevator Innovation and Operation GmbH

Coordinated project marketing via email, newsletters and the project manager community. Managed internal and external online communication. Established a project management office in the EA IT Organisation business unit and supported process design, optimization, and introduction of project management standards. Tracked and monitored IT projects within the BU EA project portfolio. Designed, organized, and implemented training courses for project managers using the PMI method.

Special Applications Manager at thyssenkrupp Elevator Europe Africa Services GmbH

Working student (Project management) at univativ GmbH & Co. KG

Working student (Trade Marketing Printing & Personal Systems - PPS) at HP Deutschland GmbH (formerly Hewlett-Packard GmbH)

Internship (Technology, Project Management, Sales) at C. Maurer Druck und Verlag GmbH & Co. KG