Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Bettina - Self Employed with a background in sales, marketing and business development at international start ups and scale ups (such as innocent drinks and Too Good To Go), I now translate trends and human behaviour into business solutions. I'm based between Portugal and Austria and fluent in German (Native), English, Portuguese and Spanish. My goal here is experience, as my diverse experience shows, I'm quite passionate about many different fields Twine keeps uploading my work experience wrong, so please feel free to reach out and I'm happy to share a cleaned up version of my CV and portfolio.…Hi, I'm Bettina - Self Employed with a background in sales, marketing and business development at international start ups and scale ups (such as innocent drinks and Too Good To Go), I now translate trends and human behaviour into business solutions. I'm based between Portugal and Austria and fluent in German (Native), English, Portuguese and Spanish. My goal here is experience, as my diverse experience shows, I'm quite passionate about many different fields Twine keeps uploading my work experience wrong, so please feel free to reach out and I'm happy to share a cleaned up version of my CV and portfolio.

Bettina Lackner

Brand Strategist, UX Designer, UGC Creator, +7





Hi, I'm Bettina - Self Employed with a background in sales, marketing and business development at international start ups and scale ups (such as innocent drinks and Too Good To Go), I now translate trends and human behaviour into business solutions. I'm based between Portugal and Austria and fluent in German (Native), English, Portuguese and Spanish. My goal here is experience, as my diverse experience shows, I'm quite passionate about many different fields Twine keeps uploading my work experience wrong, so please feel free to reach out and I'm happy to share a cleaned up version of my CV and portfolio.…Hi, I'm Bettina - Self Employed with a background in sales, marketing and business development at international start ups and scale ups (such as innocent drinks and Too Good To Go), I now translate trends and human behaviour into business solutions. I'm based between Portugal and Austria and fluent in German (Native), English, Portuguese and Spanish. My goal here is experience, as my diverse experience shows, I'm quite passionate about many different fields Twine keeps uploading my work experience wrong, so please feel free to reach out and I'm happy to share a cleaned up version of my CV and portfolio.

Available to hire

Hi, I’m Bettina - Self Employed with a background in sales, marketing and business development at international start ups and scale ups (such as innocent drinks and Too Good To Go), I now translate trends and human behaviour into business solutions.
I’m based between Portugal and Austria and fluent in German (Native), English, Portuguese and Spanish. My goal here is experience, as my diverse experience shows, I’m quite passionate about many different fields
Twine keeps uploading my work experience wrong, so please feel free to reach out and I’m happy to share a cleaned up version of my CV and portfolio.

Skills

Experience Level

Copywriting

Expert

Branding

Expert

Language

German

Fluent

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing & Content Manager (Self-Employed) at Self-Employed (Marketing Agency)

January 1, 2025 - Present

Content creation & social media strategy; supporting boutique brands with content creation and digital storytelling; social media management & strategy; creative strategy sessions with founders.

Key Account Manager /Business Development New Segments at Too Good To Go

May 1, 2020 - April 30, 2022

*Developed & launched new business segments with focus on revenue growth & sustainability *Conducted analyses to identify performance opportunities within partner ecosystems *Led rollout initiatives in collaboration with global partners including Unilever, Danone, and Metro *Responsible for ⅔ of supply & revenue in 4 consecutive months

Trade Marketing Manager at innocent drinks

September 1, 2016 - December 31, 2019

*Responsible for B2B marketing initiatives across Austria and Switzerland including in-store campaigns, print materials, and digital activations. *Oversaw brand presence at key industry trade shows. Managed and optimized the trade marketing budget for both markets. *Led end-customer analysis and strategic development; internal liaison between product and sales teams. *Led rollout initiatives with global partners including Unilever, Danone, and Metro; responsible for two-thirds of supply and revenue in four consecutive months across Europe.

Communications Manager at IAA Austria

April 1, 2026 - Present

*Responsible for everything "communication" at the Austrian Chapter of the International Advertising Association