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I am a results-driven marketing postgraduate with cross-disciplinary experience in marketing and finance, specializing in market research, consumer insights, and data-driven analysis. I have academic training in Marketing Strategy, B2B Marketing, Consumer Behaviour, and Managerial Decision Analytics, enabling me to translate data into strategic recommendations. I have practical experience through internships at Procter & Gamble (P&G), banking, and real estate firms, contributing to customer segmentation, market analysis, and business reporting tasks. I excel at data-informed decision-making and identifying market opportunities in dynamic environments, with proficiency in Excel and SPSS and strong analytical and problem-solving skills. I am adept at synthesizing insights to support the development of actionable marketing strategies aligned with business objectives.…I am a results-driven marketing postgraduate with cross-disciplinary experience in marketing and finance, specializing in market research, consumer insights, and data-driven analysis. I have academic training in Marketing Strategy, B2B Marketing, Consumer Behaviour, and Managerial Decision Analytics, enabling me to translate data into strategic recommendations. I have practical experience through internships at Procter & Gamble (P&G), banking, and real estate firms, contributing to customer segmentation, market analysis, and business reporting tasks. I excel at data-informed decision-making and identifying market opportunities in dynamic environments, with proficiency in Excel and SPSS and strong analytical and problem-solving skills. I am adept at synthesizing insights to support the development of actionable marketing strategies aligned with business objectives.

Yinqian Huang

Marketer, Marketing Strategist, Social Media Manager, +2

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I am a results-driven marketing postgraduate with cross-disciplinary experience in marketing and finance, specializing in market research, consumer insights, and data-driven analysis. I have academic training in Marketing Strategy, B2B Marketing, Consumer Behaviour, and Managerial Decision Analytics, enabling me to translate data into strategic recommendations. I have practical experience through internships at Procter & Gamble (P&G), banking, and real estate firms, contributing to customer segmentation, market analysis, and business reporting tasks. I excel at data-informed decision-making and identifying market opportunities in dynamic environments, with proficiency in Excel and SPSS and strong analytical and problem-solving skills. I am adept at synthesizing insights to support the development of actionable marketing strategies aligned with business objectives.…I am a results-driven marketing postgraduate with cross-disciplinary experience in marketing and finance, specializing in market research, consumer insights, and data-driven analysis. I have academic training in Marketing Strategy, B2B Marketing, Consumer Behaviour, and Managerial Decision Analytics, enabling me to translate data into strategic recommendations. I have practical experience through internships at Procter & Gamble (P&G), banking, and real estate firms, contributing to customer segmentation, market analysis, and business reporting tasks. I excel at data-informed decision-making and identifying market opportunities in dynamic environments, with proficiency in Excel and SPSS and strong analytical and problem-solving skills. I am adept at synthesizing insights to support the development of actionable marketing strategies aligned with business objectives.

Available to hire

I am a results-driven marketing postgraduate with cross-disciplinary experience in marketing and finance, specializing in market research, consumer insights, and data-driven analysis. I have academic training in Marketing Strategy, B2B Marketing, Consumer Behaviour, and Managerial Decision Analytics, enabling me to translate data into strategic recommendations.

I have practical experience through internships at Procter & Gamble (P&G), banking, and real estate firms, contributing to customer segmentation, market analysis, and business reporting tasks. I excel at data-informed decision-making and identifying market opportunities in dynamic environments, with proficiency in Excel and SPSS and strong analytical and problem-solving skills. I am adept at synthesizing insights to support the development of actionable marketing strategies aligned with business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Assurance Intern at Genex Consulting

January 1, 2026 - March 1, 2026

Financial Data Review: Processed 500+ financial records from retail and SME service clients, supporting reconciliation of revenue and transactions, improving data accuracy by approximately 20%. Risk & Compliance Analysis: Reviewed 10+ client files in consumer services and trading businesses, identifying issues in expense classification and transactions, contributing to a 15% reduction in reporting errors. Reporting & Documentation: Prepared weekly financial summaries and audit documentation, consolidating data from Excel-based financial reports and internal accounting systems, improving reporting efficiency by around 25% and enhancing clarity for senior staff.

Marketing Assistant at Procter & Gamble (P&G)

November 1, 2025 - January 31, 2026

Influencer Strategy & KOL/KOC Management: Built KOL/KOC database in beauty and personal care, supporting tiering and Red Notes/Chinese TikTok seeding, generating 2,000+ new customer leads. Digital Media Planning & Budgeting: Supported the development of a digital media plan and budget allocation across TaoBao, TikTok (CN) and Red Notes, contributing to channel selection, spend distribution, and KPI setting (e.g., exposure and engagement). E-commerce Optimisation & Content Strategy: Contributed to e-commerce optimisation plans for products (e.g., electric toothbrush, laundry pods), including product page improvement, UGC incentive design, and content strategy support. Helped enhance customer engagement and conversion potential through data-informed recommendations.