Traffic Account Manager at Gym Launch

Managed a portfolio of 60–90 active client accounts running Meta (Facebook/Instagram) and TikTok paid traffic campaigns for boutique gyms across the US, Canada, Australia, New Zealand, Europe, and the UK. Owned daily optimization, creative strategy, and account direction against a $16 universal CPL target. Delivered full client lifecycle from onboarding through optimization: integrated the full tech stack (GoHighLevel/LeadConnector, Twilio, Meta Business Manager, TikTok Ads Manager, Zapier, Close.io, plus WhatsApp and A2P messaging integrations), launched campaigns within 10 days, and tracked 28+ accounts through onboarding pipelines. Configured end-to-end conversion tracking and automation in GoHighLevel (funnel closure QA, Meta Pixel installation, Conversions API workflows for application/schedule/purchase events with server-side testing). Provided Slack-based escalation protocol, documented interactions in Asana/CRM, and produced Loom walkthroughs for clients and internal teams.

Marketing Lead at Sayona

Owned ecommerce marketing end-to-end, migrating brand to Shopify and implementing automated systems for order and customer data flow to support scalable online growth. Executed Meta Ads campaigns (Advantage+ Shopping, lead generation, retargeting) achieving 2.5x ROAS on ad spend, +30% online conversions, and +20% ROAS lift. Built and scaled a full-funnel Meta acquisition engine using custom audiences, lookalikes, and dynamic retargeting, reducing CAC by 18% in 60 days while increasing customer acquisition by 30%. Implemented Meta Conversions API (server-side tracking) improving attribution accuracy by 25% post-iOS 14+ and enabling smarter budget allocation across awareness, consideration, and conversion objectives. Launched a creative testing framework (4 variations per campaign; rotated winners every 2–3 weeks) and supported Meta with Google Performance Max (+15% incremental conversions) via cross-platform retargeting and product feed optimization.

Junior Media Buyer at Koch Properties

Executed Meta Ads property lead generation campaigns with a $1,500/month budget, generating 10 qualified leads in 3 months and converting 3 high-value clients worth $13,246.80. Managed cross-functional teams (creative, web) to produce property showcase and testimonial content for campaigns, ensuring brand consistency across Facebook and Instagram placements. Launched email marketing workflows to nurture Meta-sourced leads via automated sequences, improving lead-to-client conversion by 30%. Supplemented Meta with Google Search Ads (~$1,000/month) and TikTok Ads to test platform effectiveness and reallocate budget to highest-performing channels. Coordinated creative production and campaign briefs, aligning ad copy and visuals with property-specific messaging and seasonal promotions.

Junior Media Buyer at Trip Delivery

Launched and optimized Meta lead generation campaigns (Lead Ads, Messenger Ads), managing an $18K/month budget and reducing cost per qualified lead by 21% through audience segmentation and lead form qualification questions. Executed email nurture campaigns (20% open rate, 10% CTR), improving conversion of Meta-sourced leads into sales-qualified opportunities by 25% via automated follow-up sequences. Built Meta retargeting campaigns (website visitors, video viewers, Instagram engagers) improving lead-to-sale conversion rate by 12% within 60 days. Deployed Meta budget optimization (CBO) and cost cap bidding strategies, eliminating 17% wasted spend while scaling lead volume by 30% month-over-month. Supported campaigns with Google Search Ads (~$5K/month) to capture high-intent traffic and maintained 2.5x ROAS across platforms.

Digital Marketing Manager at Foley's East Africa / Black Leopard 4x4 Hire

Launched Black Leopard as Foley’s East Africans sub-brand through an influencer-first, omnichannel ecosystem targeting UK adventure travelers. Scaled Meta budget from $4K to $15K/month (80% influencer-driven creatives) while maintaining target CAC, and continued management of Foley’s core UK organic and paid presence (~$700/month) driving 30% increases in qualified leads for 4x4 sales. Partnered with 5 UK travel influencers plus 2 full-time content creators (Dan & Livy) producing authentic overland and safari content, amplified via Meta Partnership Ads, Instagram Reels, and Facebook video ads (200% increase in qualified leads; 3.5x ROAS). Expanded paid social strategy into TikTok Ads (~$1K/month), achieving 2.8x ROAS and 32% lower CPM than Meta through native creator-style content, For You Page optimization, and Spark Ads generating 180% higher engagement than standard TikTok ads. Implemented Meta Conversions API integration improving tracking accuracy by 27% and enabling precise a