UI/UX Design Manager at Singapore Maritime Institute

Led UI/UX design for Maritime Digital Twin solutions, delivering end-to-end design for complex operational dashboards. Produced wireframes, prototypes, and user flows for data-heavy interfaces and workflows, translating complex maritime data into clear, intuitive visualizations. Conducted user research and usability testing to validate design decisions and refine user experience. Built and maintained design systems for consistency, collaborating with cross-functional teams, senior stakeholders, and industry partners to align user needs, business goals, and delivery.

UI/UX Designer at Connected Media

Designed user-centered interfaces by translating business and user requirements into functional product designs. Created user flows, wireframes, and high-fidelity prototypes for web and digital products, and developed UI standards and design systems with reusable components for consistency and scalability. Designed core interface elements including navigation, inputs, and informational components across platforms. Collaborated with product, development, and business teams, incorporating user feedback and usability insights to improve UX.

Creative Marketing Executive at AYP Group

Brainstormed concept development and visual direction for brand communications using a user-centric approach. Produced digital and video content to communicate brand value across web and social platforms. Created and maintained marketing assets for brand consistency and managed content calendars to coordinate campaign execution aligned with audience and business goals. Collaborated with vendors and internal teams to deliver creative outputs and improve engagement through feedback insights. Contributed to online exhibition planning for “Museum of Me,” including branding and digital engagement concepts, social media posts, website carousel graphics, and digital banners, plus editorial layout for the exhibition e-catalogue.