HB

Hatice Beyza Kocasarac

Available to hire

Hey there! I’m Hatice Beyza Kocasarac, a results-driven digital marketing specialist with 4+ years of hands-on experience in performance marketing, paid media, and digital strategy.

About

Hey there! I’m Hatice Beyza Kocasarac, a results-driven digital marketing specialist with 4+ years of hands-on experience in performance marketing, paid media, and digital strategy. I design and execute multi-channel campaigns, optimize influencer collaborations, and drive online bookings and brand awareness using Google Ads and Meta tools. I’m currently pursuing a Master’s in Marketing & Digital Communications at LUMSA University in Rome, Italy, and I love turning data into creative, measurable results.

I’m a fast learner with strong analytical and creative skills, eager to contribute to dynamic marketing teams in Italy and beyond. I enjoy building engaging social media experiences, crafting content for diverse audiences, and collaborating cross-functionally to deliver impactful campaigns that connect brands with people.

  • 1 year's experience
  • Joined November 2025

Languages

  • TurkishFluent
  • EnglishAdvanced
  • ItalianIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Travel & Hospitality
  • Education

Work experience· 7 roles

Digital Marketing Specialist · Istanbul HoldingOct 2024 – Oct 2024 · 1 mo

Managed 360-degree marketing activity projects; executed influencer and performance marketing campaigns using Google Ads & Meta tools.

Digital Marketing Specialist · Isra HoldingOct 2024 – Oct 2024 · 1 mo

Managing digital marketing initiatives with a focus on social campaigns and paid ads.

Digital Marketing Specialist · Vespa Tour CompanyJan 2024 – Nov 2025 · 1 yr 11 mos

Boosted online bookings via paid media and social campaigns targeting tourists. Developed content and ads strategies for Instagram, reaching international audiences.

Digital Marketing Specialist · Vespa Tour CompanyJan 2024 – Nov 2025 · 1 yr 11 mos
Social Media & Performance Marketing Consultant · Vespa Tour CompanyJan 2024 – Nov 2025 · 1 yr 11 mos
Digital Marketing Specialist · Native MediaApr 2023 – Apr 2023 · 1 mo
Digital Marketing Intern · Reaction CompanyApr 2020 – Apr 2020 · 1 mo

Education· 5

Master's Degree in Marketing & Digital Communication · LUMSA University2024 – 2025
Bachelor's Degree in Political Science & International Relations · Istanbul 29 Mayıs University2016 – 2021
Master's Degree in Marketing & Digital Communication · LUMSA University2024 – 2025
Bachelor's Degree · Istanbul 29 Mayıs University2016 – 2021

Certifications and awards· 12

Google Skills Shop Certificate2030 – 2025
Mobile Apps2030 – 2025
Display Search Ads2030 – 2025
ITU / Digital and Social Media Marketing Management Training Program2030 – 2025

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