Hey there! I’m Hatice Beyza Kocasarac, a results-driven digital marketing specialist with 4+ years of hands-on experience in performance marketing, paid media, and digital strategy. I design and execute multi-channel campaigns, optimize influencer collaborations, and drive online bookings and brand awareness using Google Ads and Meta tools. I’m currently pursuing a Master’s in Marketing & Digital Communications at LUMSA University in Rome, Italy, and I love turning data into creative, measurable results. I’m a fast learner with strong analytical and creative skills, eager to contribute to dynamic marketing teams in Italy and beyond. I enjoy building engaging social media experiences, crafting content for diverse audiences, and collaborating cross-functionally to deliver impactful campaigns that connect brands with people.

Hatice Beyza Kocasarac

Hey there! I’m Hatice Beyza Kocasarac, a results-driven digital marketing specialist with 4+ years of hands-on experience in performance marketing, paid media, and digital strategy. I design and execute multi-channel campaigns, optimize influencer collaborations, and drive online bookings and brand awareness using Google Ads and Meta tools. I’m currently pursuing a Master’s in Marketing & Digital Communications at LUMSA University in Rome, Italy, and I love turning data into creative, measurable results. I’m a fast learner with strong analytical and creative skills, eager to contribute to dynamic marketing teams in Italy and beyond. I enjoy building engaging social media experiences, crafting content for diverse audiences, and collaborating cross-functionally to deliver impactful campaigns that connect brands with people.

Available to hire

Hey there! I’m Hatice Beyza Kocasarac, a results-driven digital marketing specialist with 4+ years of hands-on experience in performance marketing, paid media, and digital strategy. I design and execute multi-channel campaigns, optimize influencer collaborations, and drive online bookings and brand awareness using Google Ads and Meta tools. I’m currently pursuing a Master’s in Marketing & Digital Communications at LUMSA University in Rome, Italy, and I love turning data into creative, measurable results.

I’m a fast learner with strong analytical and creative skills, eager to contribute to dynamic marketing teams in Italy and beyond. I enjoy building engaging social media experiences, crafting content for diverse audiences, and collaborating cross-functionally to deliver impactful campaigns that connect brands with people.

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Language

Turkish
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Social Media & Performance Marketing Consultant at Vespa Tour Company
January 1, 2024 - November 16, 2025
Boosted online bookings via paid media & social campaigns targeting tourists. Developed content and ads strategies for Instagram, reaching international audiences.
Digital Marketing Specialist at Isra Holding
October 1, 2024 - October 1, 2024
Managing digital marketing initiatives with a focus on social campaigns and paid ads.
Digital Marketing Specialist at Native Media
April 1, 2023 - April 1, 2023
Managed campaigns for global FMCG brands (Sütaş, AnadoluJet, Gain) with an annual budget of €10M. Created strategic digital campaigns for user acquisition, retention, and awareness. Reported & optimized campaigns across Facebook Ads Manager, Google Ads, YouTube Ads, Twitter Ads, LinkedIn Ads.
Digital Marketing Intern at Reaction Company
April 1, 2020 - April 1, 2020
Explored the field of digital marketing through hands-on internship projects.
Digital Marketing Specialist at Vespa Tour Company
January 1, 2024 - November 16, 2025
Boosted online bookings via paid media & social campaigns targeting tourists. Developed content and ads strategies for Instagram, reaching international audiences.
Digital Marketing Specialist at Vespa Tour Company
January 1, 2024 - November 17, 2025
Boosted online bookings via paid media and social campaigns targeting tourists. Developed content and ads strategies for Instagram, reaching international audiences.
Digital Marketing Specialist at Istanbul Holding
October 1, 2024 - October 1, 2024
Managed 360-degree marketing activity projects; executed influencer and performance marketing campaigns using Google Ads & Meta tools.

Education

Master's Degree in Marketing & Digital Communication at LUMSA University
July 1, 2024 - November 16, 2025
Bachelor's Degree in Political Science & International Relations at Istanbul 29 Mayıs University
June 1, 2016 - July 1, 2021
Master's Degree in Marketing & Digital Communication at LUMSA University
July 1, 2024 - November 16, 2025
Bachelor's Degree at Istanbul 29 Mayıs University
June 1, 2016 - July 1, 2021
Master's Degree in Marketing & Digital Communications at LUMSA University (Rome)
July 1, 2024 - November 17, 2025

Qualifications

Google Skills Shop Certificate
January 11, 2030 - November 16, 2025
Mobile Apps
January 11, 2030 - November 16, 2025
Display Search Ads
January 11, 2030 - November 16, 2025
ITU / Digital and Social Media Marketing Management Training Program
January 11, 2030 - November 16, 2025
Google Skills Shop Certificate (Mobile Apps, Display & Search Ads)
January 11, 2030 - November 16, 2025
ITU - Digital & Social Media Marketing Management
January 11, 2030 - November 16, 2025
Google SkillshOp Certificate (Mobile Apps, Display & Search Ads)
January 11, 2030 - November 17, 2025
ITU / Digital and Social Media Marketing Management Training Program
January 11, 2030 - November 17, 2025
Anatolian Leadership Academy – Holistic Leadership Program
August 1, 2021 - June 1, 2022
TGSP / Youth Leadership Training
August 1, 2020 - April 1, 2021
MUSIAD / Young Business Academy Training Program
January 11, 2030 - November 17, 2025
Amazon Store Ownership – Entrepreneurial Project
January 11, 2030 - November 17, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Education