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I am Bharat Yadav, a performance marketer with 6+ years of experience focusing on paid ads and digital strategies. I’ve led cross-functional teams of copywriters, designers, and developers to craft campaigns that drive awareness, engagement, and conversions. I hold a BA English Honors from Hindu College, DU, and have built a track record of reducing CAC and boosting conversions across D2C brands and edtech platforms. I thrive in fast-paced environments and enjoy turning data into action—optimizing funnels in Google Analytics, scaling Instagram and Facebook campaigns, and collaborating with influencers. I’m passionate about storytelling, brand growth, and delivering measurable ROI for investors and stakeholders.…I am Bharat Yadav, a performance marketer with 6+ years of experience focusing on paid ads and digital strategies. I’ve led cross-functional teams of copywriters, designers, and developers to craft campaigns that drive awareness, engagement, and conversions. I hold a BA English Honors from Hindu College, DU, and have built a track record of reducing CAC and boosting conversions across D2C brands and edtech platforms. I thrive in fast-paced environments and enjoy turning data into action—optimizing funnels in Google Analytics, scaling Instagram and Facebook campaigns, and collaborating with influencers. I’m passionate about storytelling, brand growth, and delivering measurable ROI for investors and stakeholders.

Bharat Yadav

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I am Bharat Yadav, a performance marketer with 6+ years of experience focusing on paid ads and digital strategies. I’ve led cross-functional teams of copywriters, designers, and developers to craft campaigns that drive awareness, engagement, and conversions. I hold a BA English Honors from Hindu College, DU, and have built a track record of reducing CAC and boosting conversions across D2C brands and edtech platforms. I thrive in fast-paced environments and enjoy turning data into action—optimizing funnels in Google Analytics, scaling Instagram and Facebook campaigns, and collaborating with influencers. I’m passionate about storytelling, brand growth, and delivering measurable ROI for investors and stakeholders.…I am Bharat Yadav, a performance marketer with 6+ years of experience focusing on paid ads and digital strategies. I’ve led cross-functional teams of copywriters, designers, and developers to craft campaigns that drive awareness, engagement, and conversions. I hold a BA English Honors from Hindu College, DU, and have built a track record of reducing CAC and boosting conversions across D2C brands and edtech platforms. I thrive in fast-paced environments and enjoy turning data into action—optimizing funnels in Google Analytics, scaling Instagram and Facebook campaigns, and collaborating with influencers. I’m passionate about storytelling, brand growth, and delivering measurable ROI for investors and stakeholders.

Available to hire

I am Bharat Yadav, a performance marketer with 6+ years of experience focusing on paid ads and digital strategies. I’ve led cross-functional teams of copywriters, designers, and developers to craft campaigns that drive awareness, engagement, and conversions. I hold a BA English Honors from Hindu College, DU, and have built a track record of reducing CAC and boosting conversions across D2C brands and edtech platforms.

I thrive in fast-paced environments and enjoy turning data into action—optimizing funnels in Google Analytics, scaling Instagram and Facebook campaigns, and collaborating with influencers. I’m passionate about storytelling, brand growth, and delivering measurable ROI for investors and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Sr. Performance Marketer at Merlin Brands

April 1, 2025 - April 1, 2025

Led D2C digital marketing ventures on Headway & Rabitat; strategized product range expansion from Drinkware to cookware; managed a cross-functional team of content creators, copywriters, performance marketing interns, and website designers; supervised a team of 5 marketing specialists; spearheaded PPC campaigns reducing CAC by 40% and increasing conversions by 25%; managed the full funnel from awareness to conversion using Google Analytics and Shopify; grew social engagement by 50% and follower base by 35% in 6 months; oversaw WhatsApp and Email campaigns; guided content creation team through influencer marketing; supported investor communications.

Digital Marketing Manager at Vedobi Ayurvedic

July 1, 2024 - July 1, 2024

Led Strategy team to launch Lead ads and Sales ads with a team of six graphic designers, website developers and copywriters; ideated, executed and analyzed Facebook ads for D2C products; specialized in ASC and catalogue ads on Meta platforms; negotiated deals with influencers, freelancers and agencies as the POC; introduced Twitter ads as a supporting platform to Meta structure.

Digital Marketing Manager at Whizhack Technologies

April 1, 2023 - April 1, 2023

Ideated, executed and analyzed ad campaigns on Google and Meta worth half a Million USD; oversaw the Training vertical of Cybersecurity courses in Edtech (events, online and offline); negotiated software deals and agency pricing; organized campaigns targeting parents to increase conversions by 5x; grew Instagram followers from 1.2k to 20k in 3 months; increased query conversion rate from 6% to 70% by adjusting demographics; maintained consistent brand voice across social platforms; used LeadSquared CRM and established processes for agency and in-house teams; prepared weekly RoI reports; coordinated cybersecurity training programs for teens and professionals.

Security Specialist at Reliance

May 1, 2022 - May 1, 2022

Team Lead of a 22-member security team selected from 12,000 candidates; managed Z+ security for Reliance; responsible for excursion events outside the campus.

Marketing Specialist at Sigma Academy

December 1, 2021 - December 1, 2021

Created online marketing strategy and media planning across search, paid social, display and video channels; used research and competitor analysis tools to curate go-to-market strategies; designed and suggested digital marketing stacks and tools; ideated and executed ads on Google and Facebook to generate leads in Edtech; authored outward communications; participated in business pitches, concept development, media planning and ROI reviews.

Marketing Executive at RPS Dharuhera

March 1, 2018 - March 1, 2018

Designed and edited coffee table book; wrote and edited marketing copies; responsible for Email Marketing and WhatsApp Marketing; managed outward communications.