I am a marketing and content production professional with 6+ years across advertising, social media marketing and content production. I excel at planning and campaign management, and I build strong client relationships and market analytics. I'm seeking a career shift to expand my skills further, with ongoing development in social media management and proficiency with tools like Meta Ads Manager, Pathmatics, and Sprout. I thrive in collaborative, fast-paced teams and enjoy turning ideas into actionable campaigns that drive results.

Brodie Hatton-Picard

I am a marketing and content production professional with 6+ years across advertising, social media marketing and content production. I excel at planning and campaign management, and I build strong client relationships and market analytics. I'm seeking a career shift to expand my skills further, with ongoing development in social media management and proficiency with tools like Meta Ads Manager, Pathmatics, and Sprout. I thrive in collaborative, fast-paced teams and enjoy turning ideas into actionable campaigns that drive results.

Available to hire

I am a marketing and content production professional with 6+ years across advertising, social media marketing and content production. I excel at planning and campaign management, and I build strong client relationships and market analytics.

I’m seeking a career shift to expand my skills further, with ongoing development in social media management and proficiency with tools like Meta Ads Manager, Pathmatics, and Sprout. I thrive in collaborative, fast-paced teams and enjoy turning ideas into actionable campaigns that drive results.

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Language

English
Fluent

Work Experience

Social & Innovation Account Manager at OMD Create
August 1, 2022 - Present
Campaign management, social media moderation, influencer negotiations and project ideation for large-scale clients across government, food & beverage, FMCG and event marketing. Ongoing development of social media management skills and proficiency with tools such as Meta Ads Manager, Pathmatics, Sprout, and more. Responsibilities include day-to-day communications with influencers, publishers, clients and internal teams to drive collaborative campaigns.
Planning Assistant at OMD Sydney
February 1, 2019 - July 1, 2022
Managed planning, campaign execution, client management and market analytics for large-scale clients in FMCG, entertainment, food & beverage and medical industries. Ongoing results analysis and optimizations for campaigns, including reporting in DV360, Facebook Ads Manager, IAS, Nugit & Media Tools. Built client market landscapes and insights using AQX, Roy Morgan & Google Trends; collaborated with PR, Shopper & HCP insights for campaign development and optimization.
Planning Assistant at OMD
February 1, 2019 - July 1, 2022
Managed planning, campaign execution, client management and market analytics for large-scale clients in FMCG, entertainment, food and beverage & medical industries. Ongoing results analysis and optimizations for campaigns, involving proficient reporting in DV360, Facebook Ads Manager, IAS, Nugit & Media Tools. Self-sufficient in conducting competitive market research, building client market landscape insights using AQX, Roy Morgan & Google Trends. Collaboration in an integrated team, including incorporating PR, Shopper & HC insights into campaign development & optimization.
Junior Content Creator / Marketing Intern at News Corp, Sydney
April 1, 2018 - June 1, 2018
Assisted in social marketing and content creation for such publications as Inside Out and Vogue Living magazines. Developed short-form articles across multiple publications.
Junior Content Creator / Marketing Intern at News Corp (Sydney)
April 1, 2018 - June 30, 2018
Assisted in social marketing and content creation for publications such as Inside Out and Vogue Living magazines. Developed short-form articles across multiple publications.

Education

Bachelor of Communications at University of Technology Sydney
January 11, 2030 - April 21, 2026
Bachelor of Communications at University of Technology, Sydney
January 11, 2030 - April 21, 2026
Bachelor of Communications at University of Technology Sydney
January 11, 2030 - April 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Consumer Goods, Professional Services, Software & Internet