Available to hire
I’m Bhavana Jkshastry, a Senior Business Intelligence & Marketing Insights Specialist with 5.5+ years of experience turning complex business needs into practical, executive-ready dashboards and reporting. I’ve worked across AdTech, MarTech, eCommerce, and Sales Performance Management, partnering with Product, Engineering, Customer Success, and business stakeholders to improve decision-making and operational efficiency through scalable analytics solutions.
Across my roles, I’ve implemented enterprise SaaS reporting and incentive-compensation solutions, built multi-channel attribution and performance dashboards, and strengthened data quality and validation processes. I enjoy bridging business goals with technical execution—whether configuring Salesforce Datorama intelligence, supporting mobile attribution and ad platforms, or enabling go-lives and adoption for customers and sales teams with clear operational reporting.
Work Experience
Implementation Consultant at Performio Partnered (Partner / implementation role)
October 1, 2024 - PresentAnalyzed business requirements with stakeholders and implementation teams to configure enterprise incentive compensation solutions aligned to organizational objectives. Owned functional testing and UAT, validating compensation rules, participant hierarchies, roll-up calculations, and payout workflows. Delivered 6 implementation work orders within two months and created dashboards and operational reports for monitoring incentive payouts, KPI achievement, and target attainment. Supported enterprise implementations for organizations with 700+ participants, and produced standardized documentation and templates to improve consistency, knowledge transfer, and onboarding.
Implementation Consultant (Performio Partner) at Performio
October 1, 2024 - April 30, 2026Partnered with business stakeholders and implementation teams to analyze requirements and configure enterprise incentive compensation solutions aligned with business objectives. Configured compensation plans, participant hierarchies, roll-up calculations, payout workflows, and business rules for implementations across Australia, New Zealand, and the APAC region. Owned functional testing and UAT to validate business logic and delivered 6 work orders within two months. Designed dashboards and operational reports for monitoring incentive payouts, KPI achievement, and target attainment through centralized reporting. Supported implementations for organizations with 700+ participants and created standardized documentation and reporting templates to streamline onboarding and delivery.
Implementation Consultant at Performio Partnered (Performio)
October 1, 2024 - PresentAnalyzed requirements with solution architects and implementation teams to configure enterprise incentive compensation solutions for Australia, New Zealand, and APAC. Configured compensation plans, participant hierarchies, roll-up calculations, payout workflows, and business rules. Owned functional testing and UAT to validate business logic and delivered 6 implementation work orders within two months. Designed dashboards and operational reports for sales teams and stakeholders to monitor incentive payouts, KPI achievement, target attainment, and performance. Supported enterprise implementations up to 700+ participants and produced standardized documentation and templates to improve consistency and onboarding.
Implementation Consultant at Performio Partnered
August 1, 2024 - October 1, 2024Same role as listed for Performio; supported enterprise incentive compensation implementations and reporting dashboards for incentive payout monitoring. Owned functional testing and UAT and delivered multiple work orders within aggressive timelines. Developed templates and documentation to streamline onboarding and improve delivery consistency.
Senior Customer Engineer at GoKwik Partnered
August 1, 2024 - October 1, 2024Partnered with D2C eCommerce merchants to translate requirements into successful GoKwik checkout configurations. Coordinated end-to-end onboarding and deployment for 100+ Shopify merchants, including configuration, functional validation, and production go-lives within two months. Validated checkout journey functionality (cart creation, coupon application, payment processing, order completion) and coordinated non-Shopify integrations to support successful delivery. Collaborated cross-functionally with Sales, Engineering, QA, and Merchant Success to ensure smooth handovers.
Senior Customer Engineer at GoKwik Partnered (GoKwik)
August 1, 2024 - October 1, 2024Partnered with D2C eCommerce merchants to gather requirements and configure GoKwik’s checkout solution, translating merchant needs into production-ready implementations. Coordinated end-to-end onboarding and deployment for 100+ Shopify merchants within two months, managing configuration, validation, and go-lives. Performed full functional validation of the checkout journey (cart, coupons, payment processing, and order completion). Supported 5+ custom non-Shopify integrations and collaborated across Sales, Engineering, QA, and Merchant Success to ensure smooth deployments and handovers.
Senior Customer Engineer at GoKwik
October 1, 2022 - November 30, 2023Worked with D2C eCommerce merchants to gather requirements and configure GoKwik’s checkout solution, translating merchant needs into successful platform deployments. Coordinated onboarding and deployment for 100+ Shopify merchants within two months, managing configuration, validation, and production go-lives. Conducted end-to-end functional validation across the checkout journey (cart, coupons, payment processing, and order completion). Coordinated 5+ custom non-Shopify integrations and collaborated with Sales, Engineering, QA, and Merchant Success to ensure smooth handovers and successful launches.
Senior Analyst – Marketing Data & Attribution at InMobi Advertising
July 1, 2022 - November 1, 2023Gathered reporting requirements with Customer Success teams and designed performance dashboards in Appsumer. Built multi-channel marketing dashboards consolidating KPIs such as CLTV, ROAS, installs, revenue, CTR, and additional metrics across advertising platforms. Improved data accuracy by 25% by resolving pipeline issues (duplicate records, partial API fetches, timezone inconsistencies, and delayed ingestion) using SQL and Excel. Proposed a searchable log capability to reduce manual troubleshooting effort by 20% and implemented custom attribution logic and business metrics (e.g., ARPU and registration-to-conversion). Mapped in-app events across AppsFlyer, Adjust, and Branch for full-funnel attribution reporting.
Senior Consultant at Decision Foundry
April 1, 2022 - July 1, 2022Led end-to-end Salesforce Datorama implementations, running discovery workshops, gathering reporting requirements, and translating business needs into marketing intelligence solutions. Configured and integrated campaign data from 50+ platforms (DV360, The Trade Desk, Google Analytics, IAS, Nielsen, AppNexus) for unified cross-channel reporting. Built executive, campaign, social media, and Google Analytics dashboards by harmonizing data, mapping fields, and validating calculated metrics and dimensions. Led a team of 4 analysts, mentoring and delivering projects two weeks early with strong implementation quality. Expanded scope by delivering additional executive dashboards beyond requirements and presented solutions to enterprise customers with end-to-end quality validation.
Senior Analyst – Marketing Data & Attribution at InMobi Advertising
March 1, 2020 - April 1, 2022Worked on marketing analytics and attribution dashboards, validated data quality, and configured metrics aligned to customer needs across diverse measurement use cases.
Senior Analyst – Marketing Data & Attribution (InMobi Advertising) at InMobi Advertising
March 1, 2020 - April 30, 2022Partnered with Customer Success teams to gather customer reporting requirements, design performance dashboards in Appsumer, validate data accuracy, and configure tailored reporting solutions aligned with business needs. Built and configured multi-channel marketing dashboards consolidating campaign performance across multiple advertising platforms, enabling Customer Success teams and enterprise advertisers to monitor KPIs such as CLTV, ROAS, installs, revenue, CTR, and other key marketing metrics through a unified reporting experience. Improved data accuracy by 25% through identification and resolution of recurring data pipeline issues. Proposed enhancements to reduce troubleshooting effort, configured custom attribution logic and business metrics, and mapped in-app events from attribution platforms to journey milestones for comprehensive analysis.
Associate Consultant at Nabler (acquired by Brainlabs)
March 1, 2020 - April 1, 2022Built and configured 80+ executive reporting dashboards in Salesforce Datorama, transforming multi-platform marketing data into actionable insights. Developed dashboards for campaign performance, executive summaries, social media, Google Analytics, post-campaign reporting, reach & frequency, and DoubleVerify by integrating and harmonizing data from multiple marketing platforms. Conducted end-to-end data validation and QA across 100+ monthly advertiser campaigns, reconciling source data with Datorama outputs and reducing discrepancies by 20%. Supported configuration with senior consultants and delivered dashboard walkthroughs to stakeholders, increasing Datorama adoption by 20% through intuitive dashboards and user enablement.
Senior Consultant at Decision Foundry
October 1, 2019 - March 1, 2020Led end-to-end Salesforce Datorama implementations: ran discovery workshops, gathered reporting requirements, and translated business needs into scalable marketing intelligence solutions. Configured and integrated campaign data from 50+ marketing/advertising platforms (DV360, The Trade Desk, Google Analytics, IAS, Nielsen, AppNexus). Built executive dashboards and campaign reporting by harmonizing data fields, defining calculated metrics/dimensions, and validating accuracy. Led a team of 4 analysts across client implementations, mentored team members, and delivered projects two weeks ahead of schedule. Expanded scope by delivering additional executive dashboards beyond requirements and presented outcomes to enterprise customers.
Associate Consultant at Nabler (acquired by Brainlabs)
August 1, 2018 - October 31, 2019Built and configured 80+ executive reporting dashboards in Salesforce Datorama for enterprise customers, transforming multi-platform marketing data into actionable insights. Developed campaign performance, executive summary, social media, Google Analytics, post-campaign, reach & frequency, and DoubleVerify dashboards by integrating and harmonizing data across marketing platforms. Performed data validation and QA across 100+ monthly advertiser campaigns by reconciling source platform data with Datorama reporting, reducing discrepancies by 20%. Enabled stronger client adoption through dashboard walkthroughs and user enablement, increasing Datorama platform adoption by 20%.
Senior Analyst – Marketing Data & Attribution at InMobi Advertising
August 1, 2018 - October 1, 2019Associate Consultant at Nabler (acquired by Brainlabs)
July 1, 2014 - July 1, 2018Built and configured 80+ executive reporting dashboards in Salesforce Datorama by integrating multi-platform marketing campaign data. Developed dashboards for campaign performance, executive summaries, social media, Google Analytics, post-campaign, reach & frequency, and DoubleVerify. Completed end-to-end data validation and QA across 100+ monthly advertiser campaigns by reconciling source platform data with Datorama reporting, reducing discrepancies by 20%. Increased Datorama adoption by 20% through intuitive dashboards and enablement sessions.
Senior Analyst
July 1, 2014 - July 1, 2018Education
PG, Data Analytics & Predictive Modeling at National Institute of Information Technology
January 11, 2030 - September 23, 2026B.E., Computer Science at Atria Institute of Technology
January 11, 2030 - September 23, 2026PG, Data Analytics & Predictive Modeling at National Institute of Information Technology
January 11, 2030 - September 23, 2026B.E., Computer Science at Atria Institute of Technology
January 11, 2030 - September 23, 2026B.E., Computer Science at Atria Institute of Technology
January 11, 2030 - September 23, 2026P.G., Data Analytics & Predictive Modeling at National Institute of Information Technology
January 11, 2030 - September 23, 2026Qualifications
Salesforce Certified Datorama Level 3 Specialist
January 11, 2030 - September 23, 2026Salesforce Certified Datorama Expert
January 11, 2030 - September 23, 2026Salesforce Certified Datorama Champion
January 11, 2030 - September 23, 2026Google Ads Display Certification
January 11, 2030 - September 23, 2026Google Ads Video Certification
January 11, 2030 - September 23, 2026Fundamentals of Digital Marketing (Google)
January 11, 2030 - September 23, 2026Advanced Social Media Strategy Training & Certification (HubSpot)
January 11, 2030 - September 23, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Financial Services, Computers & Electronics
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