I'm an accomplished SEO Specialist with a proven track record in boosting organic performance and user engagement. I collaborate with content, technical, and design teams to optimise site architecture and SEO-optimised content. I'm proficient in leveraging analytics for data-driven strategies and continuous improvement, and I'm dedicated to fostering innovative digital solutions and seamless user experiences. I enjoy turning data into actionable insights, partnering across departments to deliver measurable growth, and staying ahead of AI-driven search trends to keep content relevant and engaging.…

Bobby Rawat

I'm an accomplished SEO Specialist with a proven track record in boosting organic performance and user engagement. I collaborate with content, technical, and design teams to optimise site architecture and SEO-optimised content. I'm proficient in leveraging analytics for data-driven strategies and continuous improvement, and I'm dedicated to fostering innovative digital solutions and seamless user experiences. I enjoy turning data into actionable insights, partnering across departments to deliver measurable growth, and staying ahead of AI-driven search trends to keep content relevant and engaging.…

Available to hire

I’m an accomplished SEO Specialist with a proven track record in boosting organic performance and user engagement. I collaborate with content, technical, and design teams to optimise site architecture and SEO-optimised content. I’m proficient in leveraging analytics for data-driven strategies and continuous improvement, and I’m dedicated to fostering innovative digital solutions and seamless user experiences.

I enjoy turning data into actionable insights, partnering across departments to deliver measurable growth, and staying ahead of AI-driven search trends to keep content relevant and engaging.

See more

Skills

Experience Level

SEO
Expert
SEO Copywriting
Expert
Copywriting
Expert
GA4
Intermediate
Data Visualization
Intermediate
Web Design
Intermediate
JavaScript
Beginner

Language

English
Fluent

Work Experience

SEO Specialist at Sello Products
September 1, 2025 - September 1, 2025
Develop SEO-optimised content to enhance performance, boost page ranks, and improve searchability. Enhance customer experience by optimising site accessibility and self-service features. Collaborate with cross-functional teams to support digital campaigns and drive user-centric enhancements. Develop and execute SEO strategies to enhance site visibility and align with digital objectives. Conduct technical SEO audits and resolve crawlability, indexation, canonical, & pagination issues. Utilise strong analytical skills to interpret data, draw insights, and make data-driven decisions. Ensure all SEO activities comply with legal, regulatory, and brand guidelines.
Sr. SEO Specialist at First Page
September 1, 2025 - November 8, 2025
Develop and execute comprehensive SEO strategies aligning business goals with organic growth & visibility objectives. Collaborate with internal stakeholders & technology teams to prioritise, plan, & deliver SEO initiatives seamlessly across development cycles. Conduct regular technical SEO audits, identifying and resolving crawl errors, indexation issues, site speed bottlenecks, & mobile usability problems. Develop and execute SEO strategies optimised for generative AI, ensuring content aligns with AI-driven search intent and natural language processing advancements. Provide regular performance reports and actionable insights to stakeholders.
SEO Analyst at LocaliQ
August 1, 2024 - August 1, 2024
Lead efforts in optimising client website content to ensure alignment with SEO best practices. Conducted regular meetings with clients to discuss SEO strategies, performance metrics, and areas for improvement. Collaborate with agency content creators, web developers, and marketing teams to integrate SEO strategies into broader digital marketing campaigns. Analyse website performance metrics & provide actionable insights for content and functionality improvements. Ensure all SEO activities adhere to industry standards and client guidelines, akin to maintaining compliance with council policies and regulations.
SEO Analyst at LocaliQ, ANZ
August 1, 2024 - August 1, 2024
Lead efforts in optimising client website content to ensure alignment with SEO best practices. Conduct regular meetings with clients to discuss SEO strategies, performance metrics, and areas for improvement. Collaborate with agency content creators, web developers, and marketing teams to integrate SEO strategies into broader digital marketing campaigns. Analyse website performance metrics & provide actionable insights for content and functionality improvements. Ensure all SEO activities adhere to industry standards and client guidelines, akin to maintaining compliance with council policies and regulations.
SEO Specialist at Ripple Effect Digital
September 1, 2022 - September 1, 2022
Applied technical SEO for URL structure, breadcrumbs, and internal linking. Collaborate with development teams to integrate SEO best practices into site architecture. Monitored SEO metrics, focusing on traffic, conversions, and revenue. Provided detailed explanations of SEO tactics and results to clients, fostering transparency and trust. Collaborate with client teams to offer expert SEO guidance on CMS platforms. Managed multiple projects, ensuring timely delivery and alignment with objectives.
Digital Marketing Specialist at Inventateq
March 1, 2021 - March 1, 2021
Applied technical SEO for URL structure, breadcrumbs, and internal linking. Created solutions to adapt to SEO changes and algorithm updates. Work with content creators and developers, ensuring SEO is integrated into broader digital marketing campaigns across different CMS platforms. Utilise site audit tools and analytics software to conduct regular performance analysis, generating actionable insights.

Education

Certificate in SEO Level 5 at New Zealand Institute of Education
May 1, 2022 - August 1, 2022
Digital Marketing Specialist at Simpli Learn Online
February 1, 2021 - September 1, 2021
PG Diploma in Business Enterprises at Southern Institute of Technology
February 1, 2016 - August 1, 2018
National Diploma in Business at Cornell Institute of Business & Technology
March 1, 2011 - April 1, 2012
Certificate in SEO Level – 5 at New Zealand Institute of Education, NZ
May 1, 2022 - August 1, 2022
Digital Marketing Specialist at Simpli Learn Online, USA
February 1, 2021 - September 1, 2021
PG Diploma in Business Enterprises at Southern Institute of Technology, NZ
February 1, 2016 - August 1, 2018
National Diploma in Business at Cornell Institute of Business & Technology, NZ
March 1, 2011 - April 1, 2012
Certificate in SEO Level 5 at New Zealand Institute of Education
May 1, 2022 - August 1, 2022
Digital Marketing Specialist at Simpli Learn Online
February 1, 2021 - September 1, 2021
PG Diploma in Business Enterprises at Southern Institute of Technology
February 1, 2016 - August 1, 2018
National Diploma in Business at Cornell Institute of Business & Technology
March 1, 2011 - April 1, 2012

Qualifications

Certificate in SEO Level 5
May 1, 2022 - August 1, 2022
Digital Marketing Specialist
February 1, 2021 - September 1, 2021
Certificate in SEO Level – 5
May 1, 2022 - August 1, 2022
Digital Marketing Specialist
February 1, 2021 - September 1, 2021
PG Diploma in Business Enterprises
February 1, 2016 - August 1, 2018
National Diploma in Business
March 1, 2011 - April 1, 2012
Certificate in SEO Level 5
May 1, 2022 - August 1, 2022

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education
    PetPawZ

    Objective:
    To increase organic visibility and traffic for Pet Pawz by improving keyword rankings, optimising on-page content, and building topical authority in the pet niche.

    Strategy Implemented:

    Conducted comprehensive keyword research targeting high-intent and long-tail pet-related queries.

    Created and optimized SEO-friendly blog content focused on pet care, breed information, and product buying guides.

    Improved site structure and internal linking to enhance crawlability and topical relevance.

    Built high-quality backlinks from pet blogs, forums, and Australian pet directories.

    Enhanced Core Web Vitals and mobile usability, leading to better user experience and engagement.

    Results Achieved:

    Increased organic traffic by 120% within 4months.

    Improved average keyword ranking positions for target keywords (e.g., “dogs relates guide blogs,” “dog playpen” “dog cooling may”) from page 3 to page 1.

    Boosted click-through rate (CTR) by 40% through optimised meta titles and descriptions.

    Gained featured snippets and People Also Ask placements, driving additional visibility and traffic.

    Increased returning visitors by 25% due to stronger brand trust and engaging informational content.

    Impact:
    The SEO strategy significantly improved Pet Pawz’s organic reach, lead generation, and affiliate revenue, establishing it as a trusted online resource for Australian pet owners.