I’m Bianca Weber, a creative consultant and executive & leadership coach based in Switzerland. I help professionals and organizations strengthen their brands, leadership, and professional impact through hands-on creative direction, design strategy, and coaching that builds confidence, clarity, and momentum. Most of my career has been shaped by being a hands on graphic designer, leading global, multi-channel creative work—coordinating teams, aligning stakeholders, and delivering scalable design systems and high-visibility campaigns. I also enjoy bridging the gap between strategy and execution: translating business goals into thoughtful user experiences, brand systems, and clear communication across web, content, and marketing deliverables.…

Bianca Weber

I’m Bianca Weber, a creative consultant and executive & leadership coach based in Switzerland. I help professionals and organizations strengthen their brands, leadership, and professional impact through hands-on creative direction, design strategy, and coaching that builds confidence, clarity, and momentum. Most of my career has been shaped by being a hands on graphic designer, leading global, multi-channel creative work—coordinating teams, aligning stakeholders, and delivering scalable design systems and high-visibility campaigns. I also enjoy bridging the gap between strategy and execution: translating business goals into thoughtful user experiences, brand systems, and clear communication across web, content, and marketing deliverables.…

Available to hire

I’m Bianca Weber, a creative consultant and executive & leadership coach based in Switzerland. I help professionals and organizations strengthen their brands, leadership, and professional impact through hands-on creative direction, design strategy, and coaching that builds confidence, clarity, and momentum.

Most of my career has been shaped by being a hands on graphic designer, leading global, multi-channel creative work—coordinating teams, aligning stakeholders, and delivering scalable design systems and high-visibility campaigns. I also enjoy bridging the gap between strategy and execution: translating business goals into thoughtful user experiences, brand systems, and clear communication across web, content, and marketing deliverables.

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Language

German
Fluent
English
Fluent

Work Experience

Experience Creative Consultant / Executive & Leadership Coach (Self-Employed)
July 1, 2025 - Present
Providing creative consultancy and executive and leadership coaching services to clients in the US and Switzerland, helping professionals and organizations strengthen their brands, leadership, and professional impact.
Senior Manager / Associate Creative Director (Contract to Full-Time) at Coursera
January 1, 2022 - January 1, 2025
Co-led creative direction and design strategy across Enterprise and Consumer in partnership with leadership and writing, delivering integrated global campaigns and scalable design systems. Managed and developed a global team of designers (US, India, Middle East), providing coaching, feedback, and performance management while fostering ownership, collaboration, and strong design thinking. Partnered with cross-functional stakeholders (marketing, product, data, UX) to align creative with business goals from brief to execution, contributing to revenue growth. Directed external agencies and oversaw end-to-end delivery across reports, landing pages, presentations, video, and social, ensuring brand consistency and quality. Led key revenue-driving initiatives including sales and social media promotion campaigns and report campaigns with multi-channel deliverables. Streamlined workflows and improved processes to increase efficiency and clarity across complex, multi-stakeholder projects while ma
Associate Creative Director (Contract) at Hover
January 1, 2021 - January 1, 2022
Designed and conceptualized the web rebranding for Hover, ensuring on-schedule delivery through strong project and time management. Collaborated closely with UX, writers, and front-end developers to create a cohesive, user-friendly web presence. Developed extensive brand guidelines covering photography, writing, and document standards to uphold brand consistency across marketing and communication materials. Actively pursued innovation in design strategies to keep the brand current with industry trends.
Senior Art Director (Contract) at Coursera
January 1, 2020 - January 1, 2021
Conceptualized and designed campaign landing pages and marketing materials supporting those pages. Led conceptualization, UX design, and project management of the Global Skills Report website with cross-functional partners (UI designers, writers, front-end developers) to deliver a seamless user experience. Managed and mentored junior designers, supporting team development. Designed diverse assets including ebooks, reports, email templates, social media graphics, and paid banners, assessing impact on brand presence and marketing success.
Senior Visual Designer (Contract) at Mountain Hardwear
January 1, 2018 - January 1, 2020
Designed and produced MH’s bi-annual dealer workbooks used by representatives to engage global buyers and retailers, effectively conveying product information and brand messaging. Created sales presentation decks, sales tags, and packaging materials to support marketing and sales efforts with compelling visual representation of products.
UI/UX Designer / Senior Art Director (Contract) at Web2Print Experts
January 1, 2017 - January 1, 2020
Designed B2B web applications for large print offices, including self-service portals for client ordering and asset management, plus an admin application for centralized store settings control. Collaborated on cross-functional design research, translating product stories into wireframes, clickable prototypes, and final design specifications. Led internal marketing book series projects, creating a flexible concept for both electronic and printed books to share industry knowledge.
Creative Lead (Freelance) at Women Sports Film Festival
January 1, 2016 - January 1, 2020
Designed and conceptualized a distinctive brand identity for the Women’s Sports Film Festival to appeal to sports and film documentary enthusiasts, creating a memorable look for the pioneering festival. Designed a responsive website with a user-friendly ticket purchasing system, collaborating with a front-end developer and the festival director to deliver an optimal online attendee experience.
Senior Visual Designer & Creative Project Manager (Full-Time) at Spatz Camping & Outdoor AG
January 1, 2011 - January 1, 2016
Creative and project management role supporting visual design needs for the company, including brand and product-related communications for Switzerland’s leading tent manufacturer and reseller of third-party brands.
Visual Designer (Full-Time) at Tamedia AG
January 1, 2006 - January 1, 2011
Designed visual materials for Swiss publishing and broadcasting outlets, supporting communication needs across Tages-Anzeiger, NEWS, Tagblatt der Stadt Zürich, and 20Minuten.
Junior Designer / Editorial Assistant (Full-Time) at Immobilien Business
January 1, 2004 - January 1, 2005
Supported editorial production and design for a Swiss real estate industry business magazine.

Education

Advanced Certificate Design Thinking at IDEO U
January 1, 2025 - January 1, 2025
Diploma (Managing Talent / Inspiring and Motivating Individuals) at University of Michigan
January 1, 2024 - January 1, 2024
Course Completion (UX Design) at General Assembly
January 1, 2018 - January 1, 2018
Federal Diploma of Higher Education in Communication Management at SAWI School for Marketing and Communication
January 1, 2006 - January 1, 2009
Graphic and Media Design at F+F School of Art and Media Design
January 1, 2001 - January 1, 2004
Federal Diploma of Higher Education in Business Administrations at KV Zurich Business School
January 1, 1998 - January 1, 2001

Qualifications

IG Company (In Progress) - Executive- and Leadership Coaching (ILM7 / EMCC IDEO U)
January 1, 2026 - January 1, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Consumer Goods, Software & Internet, Real Estate & Construction
    Nickl & Partner Architects - Year Book 2017

    CLIENT: Nickl & Partner Architects, Zurich, Switzerland

    TASK: Concept, design and production management of the company’s annual Year Book. The book shows their global projects through out the year and will be distributed mainly to clients and partners.
    190 pages.
    Three bilingual editions: German/English, German/French, German/Chinese

    https://www.twine.net/signin

    Hover Brand Design

    CLIENT: Hover, San Francisco CA
    Hover is an app that transforms smartphone photos of any home to a fully measured 3D model.

    TASK: Leading Hover’s web rebrand, ensuring timely delivery through rigorous project management. Collaboration with UX designers, writers, and developers for a user-friendly web presence, boosting online engagement.
    Development of comprehensive brand guidelines to maintain consistency and a professional image across all materials. Innovated design strategies to keep Hover’s brand ahead of industry trends.

    https://www.twine.net/signin

    Coursera Plus Video Promotions

    CLIENT: Coursera, Mountain View, CA, USA

    TASK: As Creative Lead, I elevated and scaled Coursera Plus video promotions—seasonal, global campaigns designed to drive subscription growth. I strengthened storytelling, creative quality, and cross-functional collaboration across quarterly moments such as Back to School, Summer, New Year, Holi (India), and Spring. Partnering closely with design talent across the globe, this is a selection of work from my time as ACD.

    Each campaign was developed for multi-platform distribution, with assets adapted across verticals and optimized formats such as 16:9, 1:1, and 9:16.

    https://www.twine.net/signin

    Coursera Branding Assets

    CLIENT: Coursera, Mountain View, CA, USA
    Coursera is a leading edtech platform offering courses and programs from top universities and institutions worldwide.

    TASKS: Art Direction, Design
    Led the development of brand-aligned assets across Coursera’s Enterprise products, reports, and marketing campaigns. Delivered integrated creative across social, email, video, and landing pages, ensuring consistency and alignment with strategic goals.

    https://www.twine.net/signin

    Mountain Hardwear dealer workbooks

    CLIENT: Mountain Hardwear, Richmond CA, USA
    Mountain Hardwear’s bi-annual dealer workbooks are used as a sell-in tool for reps to its global buyers and retailers. Lifestyle photography is merged with design inspiration and technology vignettes to give context to the new product offering for the season.

    https://www.twine.net/signin

    Coursera Global Skills Report and campaign

    CLIENT: Coursera, Mountain View, CA

    TASKS: Concept, design, and art direction of Coursera’s annual Global Skills Report (GSR), supported by a dedicated website and paid and organic social media campaigns.
    Quantified design impact, demonstrating improvements in user engagement and project outcomes. Active contribution to reports and campaign materials for a consistent and visually appealing brand identity.

    https://www.twine.net/signin