Hi, I’m Andrés Ramírez, better known as Bicho. I’m a Senior Graphic Designer, Art Director, and Freelance Illustrator with experience in advertising agencies and internal communications departments, developing and conceptualizing pieces for digital, ATL, and BTL media. I have experience in retouching and illustration using different tools, as well as knowledge of digital formats for different platforms (social media, Google Ads, content for programmatic breaks, among others). I enjoy playing with prompts to create incredible images with the help of AI. I’m passionate about turning ideas into visually compelling stories, collaborating with teams to deliver standout campaigns, and continuously learning new techniques and tools to stay ahead in the fast-paced world of design and marketing.

Andrés Ramírez

Hi, I’m Andrés Ramírez, better known as Bicho. I’m a Senior Graphic Designer, Art Director, and Freelance Illustrator with experience in advertising agencies and internal communications departments, developing and conceptualizing pieces for digital, ATL, and BTL media. I have experience in retouching and illustration using different tools, as well as knowledge of digital formats for different platforms (social media, Google Ads, content for programmatic breaks, among others). I enjoy playing with prompts to create incredible images with the help of AI. I’m passionate about turning ideas into visually compelling stories, collaborating with teams to deliver standout campaigns, and continuously learning new techniques and tools to stay ahead in the fast-paced world of design and marketing.

Available to hire

Hi, I’m Andrés Ramírez, better known as Bicho. I’m a Senior Graphic Designer, Art Director, and Freelance Illustrator with experience in advertising agencies and internal communications departments, developing and conceptualizing pieces for digital, ATL, and BTL media. I have experience in retouching and illustration using different tools, as well as knowledge of digital formats for different platforms (social media, Google Ads, content for programmatic breaks, among others). I enjoy playing with prompts to create incredible images with the help of AI.

I’m passionate about turning ideas into visually compelling stories, collaborating with teams to deliver standout campaigns, and continuously learning new techniques and tools to stay ahead in the fast-paced world of design and marketing.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Lead Graphic Designer at Sancho BBDO
September 1, 2025 - September 1, 2025
Lead Graphic Designer responsible for creating graphic pieces and campaigns for major national beverage and snack brands. Proactively participated in award competitions and supported BTL events for the team’s brands. Managed brands such as Bretaña, Doritos, Margarita, Pepsi, Hendricks, Glenfiddich, Jugos Hit, Tutti Frutti, among others.
Art Director at Sancho BBDO
October 1, 2021 - October 1, 2021
Art Director for the BTL area, creating all graphic design for events. Supporting the digital team with schedules and content. Managing major brands such as Under Armour, Didi Food, Ecopetrol, Visa, Spotify, and others.
Graphic Digital Designer at Beat - Mullen Lowe
February 28, 2017 - February 28, 2017
Graphic digital designer; produced digital brand listings for clients.
Graphic Designer at Beat - Mullen Lowe
December 31, 2016 - December 31, 2016
Graphic designer for the digital department; earlier role focusing on print and brand assets.

Education

Profesional en Diseño Gráfico at Universidad de Investigación y Desarrollo - UDI
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet