Batu Bobelie Ve
I’m a performance-driven Ads Specialist and Creative Media Strategist with strong experience building, testing, and scaling direct-response ad creatives across digital platforms.
About
I’m a performance-driven Ads Specialist and Creative Media Strategist with strong experience building, testing, and scaling direct-response ad creatives across digital platforms. I design engineered hook variations and run rapid A/B testing to improve CTR and reduce CAC, while keeping creative and messaging aligned with the customer journey.
I also love streamlining production and operations with AI-enabled workflows, collaborating with teams to maintain brand consistency, and improving campaign ROI through data-backed optimization. From UGC-style video creatives to AI-assisted automation and CRM/analytics support, I bring a hands-on, end-to-end approach to performance marketing results.
- 7 years' experience
- Joined November 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
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Work experience
Architected end-to-end direct-response ad campaigns and high-converting visual hooks for e-commerce and commercial clients. Built rapid hook and creative testing frameworks and generated distinct ad variations using AI tools for post-production editing. Collaborated with cross-functional marketing teams to streamline creative pipelines, reduce production turnaround time, and maintain consistent visual brand identity across campaigns.
Managed 80+ daily customer interactions via live chat and email support, analyzed feedback to improve ad messaging and post-click customer journey alignment. Streamlined resolution workflows by 20% through efficient ticket management and AI-assisted support operations, helping maintain smooth service delivery.
Delivered multi-channel customer support across email, chat, and help desk systems while meeting SLA metrics. Maintained high customer retention through consistent service and responsive communication.
Education
Certifications and awards· 6
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