Graphic Design Consultant at Freelance

Guides creative direction and brand strategy for clients across multiple U.S. states and international clients in Canada, Australia, and Mexico. Delivers integrated multichannel campaigns across print and digital, including design of digital and print media campaigns, video and motion graphics for live events, and client-facing presentations. Collaborates with cross-functional marketing, UX, and product teams to ensure visual strategies align with client goals. Focus areas include audience targeting, acquisition and engagement; creating, cataloging, unifying, and streamlining digital assets; implementing workflow automation to improve efficiency and reduce production time; using analytics for data-driven solutions to boost visibility and growth; designing motion graphics for events and HTML5 motion banners; developing visual identities and outdoor billboards; and modernizing brand guidelines for sustainability/social responsibility initiatives.

Associate Art Director at Rush University Health System

Led visual strategy and creative work for health system. Boosted brand recognition through digital, print, and experiential design. Collaborated with internal and external teams to create innovative visual solutions for institutional goals and philanthropic events. Achievements include: · Spearheading the RUSH rebranding effort, resulting in a 28% boost in patient engagement · Refined UX/UI design systems for the hospital and university websites, resulting in a 35% increase in user satisfaction and retention · Revamped internal design and storage systems, reducing production times by 30% · Designed interior/exterior large-scale print graphics for building facades, and wayfinding strategy · Created campaign branding, event décor and messaging, interactive mapping, high-end donor outreach, social media posts and reels, directed photo and video shoots (including commercials) · Collaborated with clinical and academic teams to develop data-driven healthcare campaigns, enhancing message clarity and audience capture

Senior Graphic Designer at Photogenic Inc.

Directed creative efforts and brand development for a national photography/design firm. Managed the production of print, digital and environmental materials, ensuring they met brand guidelines, client specifications and project timelines. Achievements include: · Designed for 30+ national brands, increasing visual consistency and brand recognition by 45% · Developed infographics, presentation decks and environmental graphics, raising client project approval rates by 20% · Streamlined production workflows, reducing turnaround times by 40% and improving design quality · Created client-facing pitch decks and proposals, as well as supporting marketing materials · Created architectural representations of environmental graphics to support growth initiatives · Led junior designers and managed vendor relationships, ensuring aligned standards and goals