Vasilios Touralias

Head of Marketing at Hellenic E-Sports Federation (HEF)

Led national marketing strategy for esports operations in Central Greece, developed sponsorship proposals, consulted SMEs on licensing packages, built a regional sales pipeline through field outreach and referrals, and coordinated CRM entries and operational documentation to align branding with strategic objectives.

Sales Area Manager at Instacar

Managed operations of a leading streetwear store, maintained supplier relations with global brands, coordinated product launches and visual merchandising, executed retail campaigns, and oversaw the store's Instagram presence and digital communications.

Store Manager and Retail Sales Lead at Dude LRSO

Led store operations and retail performance in Larissa; founded and developed a fashion micro-brand focused on streetwear culture, built brand identity from scratch, and drove content creation and social media engagement to foster growth and customer retention.