Led national marketing strategy for esports operations in Central Greece, developed sponsorship proposals, consulted SMEs on licensing packages, built a regional sales pipeline through field outreach and referrals, and coordinated CRM entries and operational documentation to align branding with strategic objectives.

Sales Area Manager at Instacar

June 1, 2025 - Present

Managed operations of a leading streetwear store, maintained supplier relations with global brands, coordinated product launches and visual merchandising, executed retail campaigns, and oversaw the store's Instagram presence and digital communications.

Store Manager and Retail Sales Lead at Dude LRSO

October 1, 2019 - December 31, 2024

Led store operations and retail performance in Larissa; founded and developed a fashion micro-brand focused on streetwear culture, built brand identity from scratch, and drove content creation and social media engagement to foster growth and customer retention.

Brand Creator at TTC Clothing (TT Collective)

October 1, 2014 - September 30, 2021

Founded and developed a fashion micro-brand focused on streetwear culture; established full brand identity including naming, logo, voice, story, and positioning; launched an ecommerce store and led social media presence and content creation.

Head of Marketing at Hellenic E-Sports Federation

March 1, 2025 - February 28, 2026

Built the federation's marketing infrastructure from scratch, closed 20+ sponsorships, drove 200% year-over-year organic growth across key channels, and delivered 100% YoY retail sales increases. Led the organization’s full commercial and communications strategy and established national partnerships.

Retail Director & Brand Manager at Dude LRS

October 1, 2019 - December 31, 2024

Directed full store operations, including staff management, supplier relations, and seasonal buying for a leading streetwear retailer. Managed relationships with global streetwear and sneaker brands, coordinated product launches and visual merchandising. Oversaw Instagram presence, digital communications, and community-driven content strategy; developed local sponsorship and partnership activations aligned with brand identity.

Project Manager — Brand & Event Development

October 1, 2014 - September 30, 2021

Founded and developed an urban lifestyle brand merging nightlife, streetwear, and digital storytelling. Designed the full brand identity (name, logo, visual language, tone, and positioning). Produced high-profile music events in collaboration with leading Greek artists and influencers; built a holistic brand and events product ecosystem and end-to-end event production capabilities.