Born in 1983 to Vietnamese parents in Germany, I believe that strong brands are built through clarity, creativity, and consistency. With a background in design, animation, and film, I connect strategy with emotion to create meaningful brand experiences. I’m passionate about shaping brand perception across touchpoints with lasting impact.

Binh Le

Born in 1983 to Vietnamese parents in Germany, I believe that strong brands are built through clarity, creativity, and consistency. With a background in design, animation, and film, I connect strategy with emotion to create meaningful brand experiences. I’m passionate about shaping brand perception across touchpoints with lasting impact.

Available to hire

Born in 1983 to Vietnamese parents in Germany, I believe that strong brands are built through clarity, creativity, and consistency. With a background in design, animation, and film, I connect strategy with emotion to create meaningful brand experiences. I’m passionate about shaping brand perception across touchpoints with lasting impact.

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Experience Level

Expert

Work Experience

Board Member at kontrastmoment GmbH
April 1, 2022 - April 1, 2025
Led strategic direction and daily operations across brand, content and creative. Managed project and annual budgets (up to 1.5M EUR), team allocation, and vendor strategy.
(Executive) Creative Director at kontrastmoment GmbH
April 1, 2019 - April 1, 2025
Directed cross-functional teams on automotive HMI innovation, immersive environments, and brand-centric design prototypes.
Senior Art Director at kontrastmoment GmbH
January 1, 2017 - April 1, 2019
Managed budgets, timelines, and staffing across complex, multi-stakeholder campaigns.
Founder / Creative Lead at IDABT
January 1, 2012 - Present
Developed cross-media brand experiences and motion design for clients including Lufthansa, Linde, MAN, PwC.
(Senior) Motion Designer / Art Director / Director at YOTTA GmbH
January 1, 2008 - January 1, 2012
Oversaw production of brand and event content, ensuring visual alignment and delivery standards across campaigns.
Junior Motion Designer / Junior Producer / Editor at lowdown GmbH
January 1, 2004 - January 1, 2008
Primarily worked on television formats, supporting design and production.

Education

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Qualifications

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Industry Experience

Media & Entertainment