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I'm Samuel Charles, a senior graphic designer based in Chennai, India. I specialize in Photoshop and creative concept development, translating briefs into compelling visuals across digital marketing campaigns, website design, and product packaging. My work blends strong visuals with strategic thinking to elevate brand identity and engagement. Over the years at Cookd and across multiple teams, I’ve helped boost revenue with high-impact Meta ads and WhatsApp posters, mentored junior designers, and driven memorable campaigns that connect with audiences.…I'm Samuel Charles, a senior graphic designer based in Chennai, India. I specialize in Photoshop and creative concept development, translating briefs into compelling visuals across digital marketing campaigns, website design, and product packaging. My work blends strong visuals with strategic thinking to elevate brand identity and engagement. Over the years at Cookd and across multiple teams, I’ve helped boost revenue with high-impact Meta ads and WhatsApp posters, mentored junior designers, and driven memorable campaigns that connect with audiences.

Samuel Charles

Graphic Designer, Video Editor, Designer, +2

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I'm Samuel Charles, a senior graphic designer based in Chennai, India. I specialize in Photoshop and creative concept development, translating briefs into compelling visuals across digital marketing campaigns, website design, and product packaging. My work blends strong visuals with strategic thinking to elevate brand identity and engagement. Over the years at Cookd and across multiple teams, I’ve helped boost revenue with high-impact Meta ads and WhatsApp posters, mentored junior designers, and driven memorable campaigns that connect with audiences.…I'm Samuel Charles, a senior graphic designer based in Chennai, India. I specialize in Photoshop and creative concept development, translating briefs into compelling visuals across digital marketing campaigns, website design, and product packaging. My work blends strong visuals with strategic thinking to elevate brand identity and engagement. Over the years at Cookd and across multiple teams, I’ve helped boost revenue with high-impact Meta ads and WhatsApp posters, mentored junior designers, and driven memorable campaigns that connect with audiences.

Available to hire

I’m Samuel Charles, a senior graphic designer based in Chennai, India. I specialize in Photoshop and creative concept development, translating briefs into compelling visuals across digital marketing campaigns, website design, and product packaging. My work blends strong visuals with strategic thinking to elevate brand identity and engagement.

Over the years at Cookd and across multiple teams, I’ve helped boost revenue with high-impact Meta ads and WhatsApp posters, mentored junior designers, and driven memorable campaigns that connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

3D Animation

Intermediate

Language

English

Fluent

Work Experience

Junior Graphic Designer at Zenminds Sporting Technologies

August 1, 2022 - August 1, 2022

Contributed designs for sports analytics, marketing and branding. Worked on Tamil Nadu Premier League (2021-2022) and TNBSL campaigns. Maintained a portfolio with 100+ designs, increasing client inquiries and project requests by 74%. Designed social media posters that boosted engagement and follower growth. Managed a digital asset library for easy access to graphics, photos, and artwork.

Senior Graphic Designer at DesignBoxed

February 1, 2022 - February 1, 2022

Led creative output for digital marketing and political campaigns. Created templates for political parties and personalities, contributing to campaign success. Produced vector and animated graphics for portions of television broadcasts. Maintained a company archive of collateral and assets.

Senior Graphic Designer at Cookd Ventures

February 1, 2022 - November 16, 2025

Created comprehensive digital marketing campaigns including website design and development, content creation, and social media management. Collaborated with internal stakeholders to meet briefs. Designed posters for Meta ads and WhatsApp that increased revenue by 55% to 80% in a year. Designed mailers increasing revenue by 20% to 50%. Designed product packaging, design mockups, and product thumbnails for the website. Led campaigns for new product launches, selling around 2,000+ units on launch day. Produced materials for advertising and information. Coordinated with external vendors to ensure quality production. Delivered compelling graphics for marketing across platforms. Implemented client feedback into revisions and provided creative direction and mentorship to junior staff. Developed wireframes and prototypes for website design projects with a focus on user experience.

Senior Graphic Designer at Fanisko

October 1, 2021 - October 1, 2021

Contributed designs for diverse projects, NFTs, and campaigns (including Khalid's biryani). Created design concepts and sample layouts applying solid layout and design principles.

Graphic Designer at Fisto Sports

February 1, 2020 - February 1, 2020

Designed social media posters to improve productivity and on-time project delivery (32% to 75%). Designed the Fistosports website, increasing user engagement and traffic (engagement up to 55%, website traffic up to 88% within three months) through creative design solutions.

Designer at SOIFC India

December 31, 2019 - December 31, 2019

Contributed design works for the 2019 four-day event, the Special Olympics International Football Championship 2019 in Chennai. Designed social media posters for Sethu FC Women’s League; the club won the championship in 2019.

Graphic Designer at Fanisko

January 1, 2019 - January 1, 2019

Started as video editor and poster creator; contributed to a digital asset library; selected colors and themes while adding functionality to create new designs.