Rubix is a global experience infrastructure platform built to connect authentic local experiences with travelers, creators, operators, and brands through one unified ecosystem.
The main challenge was explaining a complex, multi-sided platform in a way that felt simple, credible, and easy for different audiences to understand. I designed the experience around a clear product story that communicates Rubix’s vision while helping potential partners understand how they fit into the ecosystem.
I positioned Rubix around the idea of building global infrastructure for authentic experiences and structured the platform around three core pillars: Supply, Creators, and Infrastructure. I used modular storytelling and real experience categories to simplify the broader platform vision and explain how its different parts connect.
I also incorporated the company’s mission, leadership, partners, and ecosystem proof to strengthen credibility, while creating clear pathways for potential partners to understand the opportunity and start a conversation with Rubix.
- Product Designer
- UI Designer
- UX Designer
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