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I am a senior fashion designer and creative director with 20 years of experience creating refined, heritage-inspired collections across luxury and contemporary brands. I excel in full lifecycle design—from concept and sketching to tech packs, production, and storytelling—driving brand DNA, fit, and storytelling with a hands-on approach. I have led design teams internationally and built relationships with factories around the world, collaborating with global fashion houses and living in multiple countries to deliver innovative, market-ready collections.…I am a senior fashion designer and creative director with 20 years of experience creating refined, heritage-inspired collections across luxury and contemporary brands. I excel in full lifecycle design—from concept and sketching to tech packs, production, and storytelling—driving brand DNA, fit, and storytelling with a hands-on approach. I have led design teams internationally and built relationships with factories around the world, collaborating with global fashion houses and living in multiple countries to deliver innovative, market-ready collections.

Bita Rad

PRO

Creative Director, Art Director, Designer, +7

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I am a senior fashion designer and creative director with 20 years of experience creating refined, heritage-inspired collections across luxury and contemporary brands. I excel in full lifecycle design—from concept and sketching to tech packs, production, and storytelling—driving brand DNA, fit, and storytelling with a hands-on approach. I have led design teams internationally and built relationships with factories around the world, collaborating with global fashion houses and living in multiple countries to deliver innovative, market-ready collections.…I am a senior fashion designer and creative director with 20 years of experience creating refined, heritage-inspired collections across luxury and contemporary brands. I excel in full lifecycle design—from concept and sketching to tech packs, production, and storytelling—driving brand DNA, fit, and storytelling with a hands-on approach. I have led design teams internationally and built relationships with factories around the world, collaborating with global fashion houses and living in multiple countries to deliver innovative, market-ready collections.

Available to hire

Austin, United States

I am a senior fashion designer and creative director with 20 years of experience creating refined, heritage-inspired collections across luxury and contemporary brands. I excel in full lifecycle design—from concept and sketching to tech packs, production, and storytelling—driving brand DNA, fit, and storytelling with a hands-on approach.
I have led design teams internationally and built relationships with factories around the world, collaborating with global fashion houses and living in multiple countries to deliver innovative, market-ready collections.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Italian

Intermediate

Work Experience

Creator & Designer at Piece. Collection

August 1, 2014 - December 1, 2017

Created a luxury accessories brand specializing in beaded accessories, managing the creative direction, design, branding, merchandising, production, and marketing. Partnered with international factories in India and China to develop the collection, from samples to production, packaging, and marketing materials. Directed all brand storytelling, campaigns, and content production across digital and print.

Senior Design Manager at Raoul / FJ Benjamin LLC

May 1, 2012 - August 24, 2014

Worked as a leader of the design team, directly with Creative Director & CEO, to develop a luxury Ready-to-Wear line from conceptualization through to production. Defined the creative vision and conceptual development of each collection seasonally. Responsible for formulating creative direction, concepts, designs, color palettes, fabrics, & treatments seasonally. Developed detailed tech packs, fittings, and factory communication to maintain design integrity Led meetings with global factories & fabric mills to develop innovative new fabrics. Led textile & graphic designers to develop prints, beading, & embroidery. Directed atelier to drape & create patterns per my vision; Very strong technical skills in draping & pattern drafting. Responsible for upholding brand identity through design and line editing process. Aligned product strategies with brand vision.

Designer at Donna Karan

May 1, 2009 - April 1, 2012

Part of a team of 5 people to relocate DKNY Jeans from New York to Singapore and build an entirely new design team and headquarters in Asia. Designer of Womenswear wovens, knits, sweaters, & Menswear sweaters. Worked directly with Creative Director to design and develop product from conceptualization through to production, aligning fit, fabric, and storytelling with brand DNA Worked with Creative Director to develop the color palette for Mens, Womens, and Accessories categories seasonally. Designed and developed all custom trims; Worked with factories to develop them. Directed seasonal brand campaigns, immersive showroom experiences for buyers and global visual merchandisers, and presentations to global buyers, ensuring alignment between brand story and market strategy.

Design Apprentice at John Varvatos

November 4, 2025 - May 3, 2007

Worked directly under John Varvatos to design a collection for Converse and create a runway look under the John Varvatos brand. Developed treatments & fabrics Sewed and constructed entire runway looks

Senior Fashion Design Instructor at Otis College of Art and Design

July 30, 2017 - May 28, 2020

Served as instructor & lecturer for Fashion Design BFA students across senior, junior, & sophomore college levels. Conducted a six-hour class weekly focused on mastering design techniques. Guided students in creating collections for globally recognized brands, including Adidas, Vince, ALC, Bally, and Ralph Lauren.

Creator & Brand Designer at The Art of Juice and Water

March 30, 2019 - December 20, 2024

Built a sensory-driven brand that merged design, storytelling, and experiential marketing, resulting in the #1-rated juice bar in Los Angeles on Google and Yelp in under 2 years. Designed and developed the branding, shop interior, menus, employee guidelines, and marketing guidelines. Developed all branded products with local and overseas manufacturers.