Bita Shirvani

Language

English
Fluent

Work Experience

Digital Marketing Specialist at Mehromah Health
September 1, 2025 - September 1, 2025
Develop and execute digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. Utilize SEO, PPC advertising, and social media marketing to optimize campaign performance and maximize results. Create engaging content and manage social media campaigns to increase brand visibility and audience engagement. Analyze data and provide actionable insights to optimize campaigns and improve ROI. Stay up-to-date with industry trends and emerging digital marketing technologies to implement innovative strategies.
Social Media Marketing Manager at Contractor Dev
December 1, 2023 - December 1, 2023
Managed social media marketing campaigns, content planning, and performance analysis across platforms to increase engagement and brand visibility.
Social Media Marketing Manager at Antico Gold
November 1, 2022 - November 1, 2022
Developed and managed social media marketing strategies for brand awareness and growth.
Social Media Marketing Manager at Etibar Kalala
December 1, 2021 - December 1, 2021
Managed social media marketing activities for Tehran-based projects.
Medical Services Manager & Social Media Manager at Delizio Iran Tehran
December 1, 2021 - December 1, 2021
Led medical services operations and managed social media marketing initiatives.
Social Media Manager at Nilgam Group Tehran
March 1, 2018 - March 1, 2018
Website Support Clerk & Social Media Manager; managed social media channels and web presence.
Medical Laboratory Technician at Massoud Medical Laboratory Tehran
August 1, 2013 - August 1, 2013
Laboratory technician roles; included as part of prior work history.
Researcher / Entrepreneurial Center at Nobel Medical Lab, Isfahan
January 1, 2009 - January 1, 2009
Researcher at Entrepreneurship and Innovation Center.
Digital Marketing Specialist at Mehromah Health
July 1, 2025 - July 1, 2025
Develop and execute digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. Utilize SEO, PPC advertising, and social media marketing to optimize campaign performance and maximize results. Create engaging content and manage social media campaigns to increase brand visibility and foster audience engagement. Analyze data and provide actionable insights to optimize campaigns and improve ROI. Stay up-to-date with industry trends and emerging digital marketing technologies to implement innovative strategies.
Social Media Marketing Manager at ContractorDev
December 31, 2024 - December 31, 2024
Develop and implement social media marketing strategies for brand awareness and growth. Create engaging content and manage social media platforms for increased audience reach and engagement. Analyze performance metrics to optimize social media campaigns. Stay updated on industry trends and emerging platforms for effective social media presence.
Social Media Manager at Antico Gold
July 1, 2023 - July 1, 2023
Social media management and content creation to support brand presence.
Social Media Marketing Manager at Etebar Kala
December 31, 2021 - December 31, 2021
Medical Services Manager & Social Media Manager at Deli Zara Iran Tehran
December 31, 2021 - December 31, 2021
Managed medical services operations and social media strategy.
Website Support Clerk & Social Media Manager at Azmayesh Online Tehran
March 1, 2018 - March 1, 2018
Provided website support and managed social media presence.
Digital Marketing Executive at Mehromah Health
September 1, 2025 - September 1, 2025
Campaign management: creating, managing, and executing digital marketing campaigns across various channels. Content creation: writing and producing content for social media posts, emails, ads, and website landing pages. Paid media: setting up and scheduling paid advertising campaigns such as Google Ads and Meta Ads. SEO support: assisting with on-page optimisation and keyword research. Data analysis: using Google Analytics to monitor campaign performance and generate reports. Social media management: planning and scheduling social content. Email marketing: creating and dispatching email campaigns. Performance monitoring: tracking metrics and providing data-driven recommendations.
Social Media Marketing Manager at ContractorDev
December 1, 2023 - December 1, 2023
Develop and implement social media marketing strategies for brand awareness and growth. Create engaging content and manage social media platforms for increased audience reach and engagement. Analyze performance metrics to optimize campaigns. Stay updated on industry trends and emerging platforms.
Social Media Manager at Antico Gold
November 1, 2022 - November 1, 2022
Manage social media presence and campaigns for brand visibility. Develop content and engage with audiences across platforms.
Medical Services Manager & Social Media Manager at Azmayesh Online
December 1, 2021 - December 1, 2021
Oversee medical services operations and social media marketing; coordinate campaigns and customer engagement.
Web Site Support Clerk & Social Media Manager at Nilgam Group
March 1, 2018 - March 1, 2018
Provide website support and manage social media activities to support marketing efforts.
Medical Laboratory Supervisor at Massoud Medical Laboratory
September 30, 2013 - September 30, 2013
Supervise laboratory operations and quality control; support health services.
Medical Laboratory Technician at Firoozgar Hospital
August 1, 2013 - August 1, 2013
Laboratory technician performing standard medical tests and analyses.
Digital Marketing Executive at Asli Tarcan Clinic
January 1, 2025 - January 1, 2025
Campaign management, content creation, paid media, SEO support, email marketing, data analysis, social media marketing. Analyzed performance metrics and optimized campaigns to drive growth.
Social Media Marketing Manager at Asli Tarcan Clinic
January 1, 2024 - January 1, 2024
Developed social media strategy, created engaging content across platforms, and managed campaigns to expand audience and engagement.
Digital Marketing Specialist at DEALL Technology
January 1, 2023 - January 1, 2023
PPC / SEO / CRO / ROI campaigns; developed data-driven digital marketing strategies across e-commerce, beauty, and technology industries. Skillful SEO, PPC, social media management, and content strategy with proven online growth and engagement.
Social Media Marketing Manager at Podium Bit Cryptocurrency Exchange
January 1, 2023 - January 1, 2023
Developed and executed social media marketing strategies; content creation and campaign management; performance analysis.
Digital Marketing Executive at Aslı Tarcan Clinic
January 1, 2023 - November 5, 2025
Campaign management, content creation, paid media, SEO support, Email marketing, Data analysis, Social Media Marketing
Social Media Marketing Manager at Aslı Tarcan Clinic
December 31, 2024 - December 31, 2024
Developed social media strategies, created engaging content, managed campaigns and measured performance
Digital Marketing Specialist at DEALL Technology
December 31, 2023 - December 31, 2023
PPC / SEO / CRO / ROI / CPC; utilized SEO, PPC advertising, and social media marketing; created engaging content; managed social media campaigns; analyzed data for insights
Digital Marketing Specialist at Mehromah Health
December 31, 2023 - December 31, 2023
Developed and executed digital marketing strategies; utilized SEO, PPC advertising, and social media marketing; created engaging content; managed campaigns; analyzed data for insights
Digital Marketing Specialist at Podium Bit Cryptocurrency Exchange
December 31, 2023 - December 31, 2023
PPC / SEO / CRO / ROI / CPC; data-driven campaigns across e-commerce, beauty, and technology industries
Social Media Marketing Manager at Azmayesh Online
December 31, 2022 - December 31, 2022
Online social media marketing manager; built campaigns and content across channels
Social Media Marketing Manager at Delizio Iran
December 31, 2022 - December 31, 2022
Social media campaigns and content creation
Digital Marketing Specialist at Etebar Kala
December 31, 2023 - December 31, 2023
Developed digital marketing strategies; SEO, PPC, social media; content creation; data analysis
Digital Marketing Specialist at Asli Tarcan Clinic
January 1, 2022 - December 31, 2023
Developed and executed digital marketing strategies across SEO, PPC, and social media; created content; analyzed performance metrics; supported email marketing and data analysis.
Digital Marketing Specialist at Mehromah Health
January 1, 2022 - December 31, 2023
Developed and executed digital marketing strategies; optimized SEO, PPC, and social media campaigns; created engaging content; analyzed data and provided actionable insights.
Social Media Specialist at SOFA Reuse Charity
January 1, 2025 - January 1, 2026
Organic Growth: Developed a localized social media strategy for the UK market, increasing community engagement by 38% within the first 3 months. Content Strategy: Spearheaded a video-first content plan, resulting in a 40% increase in brand visibility across the Midlands. Community Management: Managed daily interactions and moderated community discussions, fostering high levels of trust and local brand loyalty.
Digital Marketing & Performance Executive at Asli Tarcan Clinic
January 1, 2023 - January 1, 2025
Paid Social & ROI: Managed high-budget Meta & Google Ads campaigns, achieving a 3.7% conversion rate and a 15% improvement in CTR through advanced audience segmentation. Conversion Optimization: Optimized landing pages and ad copy, contributing to a 24% increase in lead-to-customer conversion for high-value healthcare services. Data Analysis: Utilized GA4 and GTM to track user journeys, translating complex data into actionable insights that reduced CPA by 12%. Multi-channel Integration: Aligned SEO, Email Marketing, and Paid Media to ensure a consistent brand voice across all digital touchpoints.
Digital Marketing Specialist (Growth & Analytics) at Mehromah.Health
January 1, 2023 - January 1, 2024
Lead Generation: Orchestrated integrated SEO and PPC campaigns that drove a 38% increase in website traffic and a 28% growth in qualified leads within one year. Performance Analysis: Leveraged data-driven insights to optimize audience targeting and content direction, significantly improving overall campaign ROI. Brand Visibility: Developed high-impact digital content and messaging strategies that strengthened brand presence across competitive healthcare keywords. Strategic Planning: Monitored audience behaviour and market trends to adjust real-time bidding and content themes for maximum engagement.
Social Media & Content Manager at ContractorDev & Podiumbit Cryptocurrency Exchange
January 1, 2021 - January 1, 2023
Performance Marketing: Executed paid social campaigns that delivered a 32% increase in user acquisition during peak market periods. Community Building: Scaled the brand’s community across Telegram, Twitter, and Instagram, maintaining a 26%+ engagement rate through proactive moderation and social listening. Campaign Management: Produced and managed complex content calendars, ensuring 100% on-time delivery of promotional and educational messaging.
Digital Marketing Specialist (Paid Media Focus) at Anticogold
January 1, 2022 - January 1, 2023
Budget Management: Managed a monthly ad spend of TRY 30,000, delivering a consistent 3.2% conversion rate. Cost Efficiency: Reduced CPA by 23% by refining keyword targeting strategies and implementing aggressive A/B testing on ad creatives.
Social Media Marketing Manager at Delizioiran
January 1, 2021 - January 1, 2022
Medical Services Manager / Social Media Manager at Azmayesh Online
January 1, 2017 - January 1, 2021
Social Media Manager at EtebarKala.com
January 1, 2022 - January 1, 2022

Education

MBA - Master of Business Administration at Istanbul University
January 11, 2030 - November 3, 2025
Bachelor of Science at Isfahan University
January 1, 2009 - November 3, 2025
Master of Business Administration at Istanbul University
September 1, 2022 - July 1, 2025
Bachelor of Science at University of Isfahan
January 11, 2030 - January 1, 2009
Master of Business Administration at Istanbul University
January 11, 2030 - January 1, 2025
Bachelor of Science in Biology at University of Isfahan
January 11, 2030 - January 1, 2009
Digital Marketing Masterclass at Udemy
January 11, 2030 - November 3, 2025
SEO Copywriting (Intermediate) at Certification Hub
January 11, 2030 - November 3, 2025
CRM (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
Google Tag Manager (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
Google Analytics (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
Google Ads (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
SEM (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
SEO (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
Branding (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
Email Marketing (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
Social Media Marketing (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
Digital Marketing (Advanced) at Certification Hub
January 11, 2030 - November 3, 2025
Master of Business Administration at Istanbul University
January 11, 2030 - January 1, 2025
Bachelor of Science at University of Isfahan
January 1, 2009 - November 5, 2025
MBA at Istanbul University
January 11, 2030 - January 1, 2025
Bachelor of Science in Biology at University of Isfahan
January 11, 2030 - January 1, 2009
MBA at Istanbul University
January 11, 2030 - January 1, 2009
Bachelor of Science at University of Isfahan
January 11, 2030 - January 20, 2026
MBA at Istanbul University
January 11, 2030 - January 1, 2025
BSc at University of Isfahan
January 11, 2030 - January 1, 2009

Qualifications

Google Tag Manager Fundamentals
January 11, 2030 - November 3, 2025
Google Analytics Certification
January 11, 2030 - November 3, 2025
Google Ads Certification
January 11, 2030 - November 3, 2025
SEO HubSpot Academy Certification
January 11, 2030 - November 3, 2025
Social Media Marketing HubSpot Academy Certification
January 11, 2030 - November 3, 2025
Google Tag Manager Fundamentals
January 11, 2030 - November 3, 2025
Google Analytics
January 11, 2030 - November 3, 2025
Google Ads
January 11, 2030 - November 3, 2025
SEO
January 11, 2030 - November 3, 2025
Branding
January 11, 2030 - November 3, 2025
Email Marketing
January 11, 2030 - November 3, 2025
Social Media Marketing
January 11, 2030 - November 3, 2025
Google Tag Manager (Advanced)
January 11, 2030 - November 3, 2025
Google Analytics (Advanced)
January 11, 2030 - November 3, 2025
Google Ads (Advanced)
January 11, 2030 - November 3, 2025
SEM (Advanced)
January 11, 2030 - November 3, 2025
SEO (Advanced)
January 11, 2030 - November 3, 2025
Branding (Advanced)
January 11, 2030 - November 3, 2025
Email Marketing (Advanced)
January 11, 2030 - November 3, 2025
Social Media Marketing (Advanced)
January 11, 2030 - November 3, 2025
Digital Marketing (Advanced)
January 11, 2030 - November 3, 2025
Google Tag Manager Fundamentals
January 11, 2030 - November 5, 2025
Google Analytics Certification
January 11, 2030 - November 5, 2025
HubSpot Academy Certification
January 11, 2030 - November 5, 2025
Google Ads Certification
January 11, 2030 - November 5, 2025
Google Analytics Certification (Skillshop)
January 11, 2030 - November 5, 2025
Google Tag Manager Certification (Skillshop)
January 11, 2030 - November 5, 2025
Google Ads Certification (Skillshop)
January 11, 2030 - November 5, 2025
Social Media Marketing Certification (HubSpot)
January 11, 2030 - November 5, 2025
Google Analytics Certification
January 11, 2030 - January 20, 2026
Google Tag Manager Fundamentals
January 11, 2030 - January 20, 2026
Google Ads Certification
January 11, 2030 - January 20, 2026
Google Analytics Certification (Google Digital Academy (Skillshop))
January 11, 2030 - April 15, 2026
Google Ads Search Certification (Skillshop)
January 11, 2030 - April 15, 2026
Google Tag Manager Fundamentals (Google Analytics by Liontech)
January 11, 2030 - April 15, 2026
HubSpot SEO Certification
January 11, 2030 - April 15, 2026
HubSpot Digital Marketing Certification
January 11, 2030 - April 15, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - April 15, 2026
Digital Marketing Masterclass (Udemy)
January 11, 2030 - April 15, 2026

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Education, Professional Services