Hi, I'm Blake Withers, a results-oriented marketing professional with over 7 years of experience navigating fast-paced and technical environments. I specialize in translating complex technical concepts into data-driven marketing campaigns that help increase growth and market share. I’m skilled across numerous areas including brand management, digital marketing, content creation, social media, and email marketing. I’m eager to combine my technical knowledge and strategic insight to make a lasting impact and drive success for my next team.

Blake Withers

Hi, I'm Blake Withers, a results-oriented marketing professional with over 7 years of experience navigating fast-paced and technical environments. I specialize in translating complex technical concepts into data-driven marketing campaigns that help increase growth and market share. I’m skilled across numerous areas including brand management, digital marketing, content creation, social media, and email marketing. I’m eager to combine my technical knowledge and strategic insight to make a lasting impact and drive success for my next team.

Available to hire

Hi, I’m Blake Withers, a results-oriented marketing professional with over 7 years of experience navigating fast-paced and technical environments. I specialize in translating complex technical concepts into data-driven marketing campaigns that help increase growth and market share.

I’m skilled across numerous areas including brand management, digital marketing, content creation, social media, and email marketing. I’m eager to combine my technical knowledge and strategic insight to make a lasting impact and drive success for my next team.

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Work Experience

MANAGER at 98 FWD
July 1, 2024 - Present
Cultivated and maintained productive relationships with clients, editors, reporters, bloggers, and influencers. Collaborated with account leaders to develop and execute program strategies and integrated public relations/marketing plans. Produced high-quality media and marketing materials including press releases, pitch letters, social media content calendars, and program reports. Managed multiple client accounts effectively, ensuring approval protocols and deadlines were adhered to, and increased client satisfaction by managing advertising campaigns and ensuring timely delivery of creative materials.
MARKETING SPECIALIST at Ally Financial
January 1, 2024 - July 29, 2025
Conducted media relations outreach including pitching and drafting media-ready materials. Coordinated client media appearances and provided onsite support for client/media interactions. Compiled and prepared detailed reports on public relations, integrated marketing, social media results, and media placement & digital analytics reports. Managed multiple client accounts while ensuring compliance with timelines and approval protocols.
MARKETING PROJECT COORDINATOR at Senior Market Sales
July 1, 2023 - July 29, 2025
Managed 25+ visual elements supporting print and digital content. Initiated cross-departmental collaborations to integrate audio production with creative teams. Designed eye-catching visuals to ensure cohesive brand identity. Assisted with partnerships and ensured correct use of brand materials. Maintained company newsletters to keep agents informed. Collaborated with clients to develop visual marketing strategies and created content aligned with brand messaging. Managed content for webpages and email campaigns increasing subscribers by 12%.
DATA SOLUTIONS SPECIALIST at Epsilon
April 1, 2022 - July 29, 2025
Collected and analyzed marketing data to develop data-driven strategies. Performed segmentation analysis to identify target audiences. Conducted competitive analysis on over 35 competitors covering products, services, and pricing. Utilized Excel for reporting and visual deliverables.

Education

Bachelor of Arts at Western Michigan University
January 1, 2012 - May 1, 2015

Qualifications

Online User Experience Research and Design Specialization
February 1, 2025 - February 28, 2025
Online Certificate in Digital Marketing
May 1, 2023 - May 31, 2023

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Retail, Software & Internet