Hi, I’m Eric Veitch, a branding and visual design professional who loves crafting authentic brand identities that people genuinely want to support. I partner with brands to develop logos, packaging, and digital experiences that tell a compelling story and build loyalty.
My core services include Branding & Visual Identity, Web Design & Development, Consumer Packaging, and Brand Assets & Print Collateral. Through thoughtful strategy and clean, memorable design, I’ve helped clients like Slow Body Beer Co, Ren Coffeehouse & Bakery, and GoodShell Coffee boost loyalty and real revenue.
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As a growing, local coffee roaster, GoodShell Coffee needed a complete brand identity system in place when expanding beyond their part-time roots. We crafted an end-to-end system, including packaging and core branded materials, as well as a scalable e-commerce website to leverage demand and boost online sales. Today, GoodShell has become a strong, local foundation for everyday people across Tucson and beyond.
Ren has grown from a small-town cafe into a beloved neighborhood destination with an expanding customer base and newly opened bakery. We helped them update their brand identity into something that is both more distinct and more scalable, while retaining much of the original brand equity. The new identity and corresponding collateral create a clear visual language and tone that resonates strongly and fuels continued growth.
As a new, local brewery, Slow Body needed a complete brand identity system in place before their grand opening. We delivered a full identity system, including packaging and streamlined print materials like menus and signage, as well as an e-commerce website to boost marketing and bottom-line sales. Two years in, Slow Body has become a vibrant, local hot spot for clients across the city and beyond.
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