I am a highly creative and detail-oriented Graphic Designer with extensive experience in producing visually compelling designs across various mediums. My journey in graphic design has allowed me to collaborate with diverse teams, translating complex ideas into impactful visual narratives. My passion for art and design drives my commitment to excellence in every project I undertake.

Daniel Bledsaw

I am a highly creative and detail-oriented Graphic Designer with extensive experience in producing visually compelling designs across various mediums. My journey in graphic design has allowed me to collaborate with diverse teams, translating complex ideas into impactful visual narratives. My passion for art and design drives my commitment to excellence in every project I undertake.

Available to hire

I am a highly creative and detail-oriented Graphic Designer with extensive experience in producing visually compelling designs across various mediums. My journey in graphic design has allowed me to collaborate with diverse teams, translating complex ideas into impactful visual narratives. My passion for art and design drives my commitment to excellence in every project I undertake.

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Language

English
Fluent

Work Experience

Graphic Designer (Remote) at CMA Brand Presence & Design
April 1, 2024 - March 31, 2025
Adaptation Designer/Production Artist for an agency based in Houston. Responsible for adaptation and production for the complete redesign of the private label packaging for Kroger grocery stores nationwide. Collaborated with the team on creating a new look for Kroger produce SKUs and managed the workflow of proofs in Asana for the Kroger project.
Sr. Graphic Designer at Newell Brands, Kalamazoo, MI
October 1, 2013 - January 31, 2023
Packaging designer on the Outdoor Team working on iconic brands like Coleman, Contigo, Bubba, and Puddle Jumper. Also worked on The Engine (production art) team stepping hundreds of SKUs for brands such as Rubbermaid, Mr Coffee, Irwin Tools, Sharpie, and Prismacolor. Recognized as an illustration expert with Prismacolor drawing skills featured in product sets sold at major retailers. Managed technical care of Epson P9000 plotters and produced how-to-draw videos that gained significant viewership on YouTube.
Graphic Designer at Newell Brands, Huntersville, NC
January 1, 2003 - September 30, 2013
Key contributor in creating the new brand identity for the IRWIN Tools brand. Designed packaging and collateral for various tool brands and stepped out thousands of SKUs during the brand launch. Worked closely with product managers, sales teams, executives, agencies, and suppliers. Collaborated with internal design teams for brand identity development for Shur-line products. Directed photo shoots for product launches and designed packaging concepts and mock-ups for large meetings with major customers like Lowe’s and Home Depot.
Graphic Designer (Remote) at CMA Brand Presence & Design
March 31, 2025 - July 15, 2025
Adaptation Designer/ Production Artist for an agency based in Houston. Did adaptation & production for the complete redesign of the private label packaging for Kroger grocery stores nationwide. Collaborated with the team on a new look for the produce SKU's for Kroger. Managed the flow of proofs in Asana for the Kroger project.
Sr. Graphic Designer at Newell Brands, Kalamazoo, MI
January 31, 2023 - July 15, 2025
Packaging designer on the Outdoor Team (Coleman brand) working on iconic brands such as Coleman, Contigo, Bubba, and Puddle Jumper. Worked on The Engine production art team stepping hundreds of SKUs for iconic brands like Rubbermaid, Mr Coffee, Irwin Tools, and Sharpie. Illustration expert, showcased Prismacolor drawing skills in technique sets sold at Walmart, Amazon, and Costco. Managed technical care of Epson P9000 plotters. Filmed how-to-draw videos for key customers, featured on websites and YouTube with thousands of views.
Graphic Designer at Newell Brands, Huntersville, NC
September 30, 2013 - July 15, 2025
Played vital role in creating new brand identity for the IRWIN Tools brand. Designed packaging and collateral for tool brands like Vise-Grip, Quick-Grip, Speedbor, and Unibit. Production expert stepping out thousands of SKUs during brand launch. Worked closely with product managers, sales team, executives, agencies, and suppliers. Collaborated with internal design team on Shur-line paint accessory branding and packaging. Directed numerous photo shoots for new product launches. Designed packaging concepts and mock-ups for meetings with key customers like Lowe's and Home Depot worth millions in sales.
Custom Dog and Cat Painter (Owner) at Dogs by Daniel
July 1, 2019 - Present
Started a side business creating custom dog and cat paintings on a commission basis for clients nationwide. Created several how-to-draw videos on TikTok to promote artwork.
Sr. Graphic Designer at Newell Brands
October 1, 2013 - January 1, 2023
Worked as a packaging designer for the Outdoor Team, creating on-brand visual solutions for iconic consumer brands. Played a key role in rebranding projects and maintained quality control of design outputs.
Graphic Designer at Newell Brands
January 1, 2003 - September 1, 2013
Contributed to identity systems and packaging designs consistent with corporate guidelines. Supported various brand initiatives by producing high volumes of design assets under tight timelines while maintaining visual clarity.
Custom Dog Paintings at Dogs by Daniel
July 1, 2019 - Present
Started my own side business doing custom dog and cat paintings on a commission basis for clients all over the country.

Education

Bachelor of Fine Arts at Millikin University
January 1, 1999 - December 31, 2003
Bachelor of Fine Arts at Millikin University
January 1, 2003 - December 1, 2003

Qualifications

Design Center award for my Prismacolor Animal Drawing sets
January 1, 2020 - December 31, 2020
Gallery 485 showing of my fine art drawings and paintings
January 1, 2021 - December 31, 2021
Design Center award for Prismacolor Animal Drawing sets
January 1, 2020 - December 31, 2020
Gallery 485 showing of fine art drawings and paintings
January 1, 2021 - December 31, 2021

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Education, Professional Services