Blessing Olaoye

Created landing page content, technical documentation, demo articles, blog posts, case studies, and tutorials for developer tools. Conducted customer, competitor, and keyword research to inform content strategy, optimized content for on-page SEO, tracked performance, and performed data-driven updates. Defined editorial guidelines for multiple clients, managed technical writing programs, onboarded and edited technical writers, and converted recurring editorial bottlenecks into quality checks for VectorLint, an open-source content review tool. Also developed reusable AI skills and workflows to standardize and automate content production and review.

Led content and growth marketing for an ed-tech product, growing it from zero to more than 30,000 organic users without paid advertising through SEO, ASO, and GEO-driven content marketing. Owned customer research, persona development, content planning, writing, publishing, and performance measurement. Achieved a number-one App Store ranking for the primary target keyword, analyzed performance using Google Analytics and Google Search Console, synthesized user feedback to guide product updates, improved retention to 62.5%, and used A/B testing on subject lines and landing pages to improve conversions.

Managed content operations for three WordPress blogs covering finance, travel, and insurance. Conducted research, wrote, edited, and published long-form content across multiple niches, consistently producing approximately four 3,000-word articles per week. Created B2B and B2C SEO content that achieved strong SERP positions, monitored rankings, refreshed content to maintain performance, and optimized articles using Yoast and RankMath.