I am a Performance Marketing Strategist with over 7 years of experience scaling global and local brands through AI-driven paid media strategies across Google, Meta, and YouTube. I specialize in full-funnel growth architecture, making use of first-party data activation, predictive analytics, and advanced audience modeling to drive qualified traffic, leads, and conversions at scale. My expertise spans SEO, growth engineering, and conversion rate optimization ensuring every campaign is built on a high-performing, data-optimized foundation. Using GA4, machine learning bidding strategies, and custom attribution models, I architect measurement frameworks that maximize ROAS and deliver measurable business growth. My approach combines strategic approach with creative execution to unlock sustainable competitive advantages in increasingly complex digital ecosystems.

Blessings Ngalande

I am a Performance Marketing Strategist with over 7 years of experience scaling global and local brands through AI-driven paid media strategies across Google, Meta, and YouTube. I specialize in full-funnel growth architecture, making use of first-party data activation, predictive analytics, and advanced audience modeling to drive qualified traffic, leads, and conversions at scale. My expertise spans SEO, growth engineering, and conversion rate optimization ensuring every campaign is built on a high-performing, data-optimized foundation. Using GA4, machine learning bidding strategies, and custom attribution models, I architect measurement frameworks that maximize ROAS and deliver measurable business growth. My approach combines strategic approach with creative execution to unlock sustainable competitive advantages in increasingly complex digital ecosystems.

Available to hire

I am a Performance Marketing Strategist with over 7 years of experience scaling global and local brands through AI-driven paid media strategies across Google, Meta, and YouTube. I specialize in full-funnel growth architecture, making use of first-party data activation, predictive analytics, and advanced audience modeling to drive qualified traffic, leads, and conversions at scale.

My expertise spans SEO, growth engineering, and conversion rate optimization ensuring every campaign is built on a high-performing, data-optimized foundation. Using GA4, machine learning bidding strategies, and custom attribution models, I architect measurement frameworks that maximize ROAS and deliver measurable business growth. My approach combines strategic approach with creative execution to unlock sustainable competitive advantages in increasingly complex digital ecosystems.

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Language

English
Advanced
Chichewa; Chewa; Nyanja
Advanced

Work Experience

Digital Marketing Executive at Corporate Graphics
October 1, 2025 - Present
Lead and own the end-to-end digital marketing function, translating client briefs into full-funnel campaign plans and managing multi-channel campaigns across Google Ads, Meta, YouTube, and LinkedIn. Established tracking infrastructure (GA4, Meta Pixel, Google Search Console), built live dashboards, and delivered weekly/monthly performance insights. Led SEO strategy for Malawi (English & Chichewa), improved organic visibility, and drove conversion rate optimization across websites and landing pages. Collaborated cross-functionally to support new business through proposals and digital strategy input.
Digital Marketing Specialist at O Squared Marketing
November 1, 2024 - October 1, 2025
Conducted in-depth keyword research, competitor gap analyses, and on-page/off-page SEO optimizations. Planned and executed marketing campaigns to drive brand awareness and product promotion. Managed and optimized paid campaigns across digital channels. Performed competitor benchmarking, monitored KPIs (traffic, conversions, ROI), and developed content calendars across social, blogs, and email. Analyzed audience behavior to refine targeting and messaging; produced platform-specific content.
Google Ads Manager, SEO at Mr Turf
June 1, 2024 - December 1, 2025
Researched and bid on high-intent keywords, optimized match types, and refined negative keywords. Targeted organic keywords, enhanced content, and aligned paid and organic strategies. Improved site load speed, UX, and conversion paths; tested CTAs and forms to boost engagement.
Digital Marketing Specialist at Simons Town Meubels
January 1, 2017 - January 1, 2023
Spearheaded marketplace strategies for Takealot and Makro, delivering data-driven decisions with defined KPIs. Managed Google Ads campaigns, increasing website traffic by 40% and generating 30% more leads. Led UX improvements and SEO enhancements, contributing to a 15% reduction in bounce rate and better search rankings.
Web Designer, SEO Specialist (Freelance) at Mako Marine Africa
January 1, 2021 - January 1, 2023
Overhauled website architecture and content, driving 500,000+ monthly unique visitors. Managed SEO budget to save 10% while exceeding traffic goals. Executed PPC campaigns, achieving 20% CPA reduction and 12% sales increase. Collaborated with clients to develop marketing materials for brand awareness and lead generation.
Web Design and SEO Specialist (Freelance) at eSkolweni
January 1, 2022 - January 1, 2023
Partnered with project managers and developers to brainstorm and implement marketing solutions. Maintained proactive website health for crawl/indexing. Leveraged WordPress to build an SEO-optimized e-commerce site, contributing to a 20% improvement in conversion rates.
Junior Web Designer (Contract) at WebPartner
January 1, 2019 - January 1, 2019
Transformed mockups into functional, mobile-responsive websites using HTML, JavaScript, and AJAX. Streamlined operations by integrating requested features and functionalities; leveraged emerging technologies to enhance performance and user experience.

Education

Bachelor of Science (Hons): Business Information Technology at University of Greenwich
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Media & Entertainment, Professional Services, Retail