Blessings Ngalande

Available to hire

I am a Performance Marketing Strategist with over 7 years of experience scaling global and local brands through AI-driven paid media strategies across Google, Meta, and YouTube.

About

I am a Performance Marketing Strategist with over 7 years of experience scaling global and local brands through AI-driven paid media strategies across Google, Meta, and YouTube. I specialize in full-funnel growth architecture, making use of first-party data activation, predictive analytics, and advanced audience modeling to drive qualified traffic, leads, and conversions at scale.

My expertise spans SEO, growth engineering, and conversion rate optimization ensuring every campaign is built on a high-performing, data-optimized foundation. Using GA4, machine learning bidding strategies, and custom attribution models, I architect measurement frameworks that maximize ROAS and deliver measurable business growth. My approach combines strategic approach with creative execution to unlock sustainable competitive advantages in increasingly complex digital ecosystems.

  • 8 years' experience
  • Joined April 2026

Languages

  • EnglishAdvanced
  • Chichewa; Chewa; NyanjaAdvanced

Industry experience

  • Financial Services
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Retail

More experts in Blantyre, Malawi

Work experience· 7 roles

Digital Marketing Executive · Corporate GraphicsOct 2025 – Present · 1 yr 2 mos

Lead and own the end-to-end digital marketing function, translating client briefs into full-funnel campaign plans and managing multi-channel campaigns across Google Ads, Meta, YouTube, and LinkedIn. Established tracking infrastructure (GA4, Meta Pixel, Google Search Console), built live dashboards, and delivered weekly/monthly performance insights. Led SEO strategy for Malawi (English & Chichewa), improved organic visibility, and drove conversion rate optimization across websites and landing pages. Collaborated cross-functionally to support new business through proposals and digital strategy input.

Digital Marketing Specialist · O Squared MarketingNov 2024 – Oct 2025 · 1 yr

Conducted in-depth keyword research, competitor gap analyses, and on-page/off-page SEO optimizations. Planned and executed marketing campaigns to drive brand awareness and product promotion. Managed and optimized paid campaigns across digital channels. Performed competitor benchmarking, monitored KPIs (traffic, conversions, ROI), and developed content calendars across social, blogs, and email. Analyzed audience behavior to refine targeting and messaging; produced platform-specific content.

Google Ads Manager, SEO · Mr TurfJun 2024 – Dec 2025 · 1 yr 7 mos

Researched and bid on high-intent keywords, optimized match types, and refined negative keywords. Targeted organic keywords, enhanced content, and aligned paid and organic strategies. Improved site load speed, UX, and conversion paths; tested CTAs and forms to boost engagement.

Web Design and SEO Specialist (Freelance) · eSkolweniJan 2022 – Jan 2023 · 1 yr 1 mo
Web Designer, SEO Specialist (Freelance) · Mako Marine AfricaJan 2021 – Jan 2023 · 2 yrs 1 mo
Junior Web Designer (Contract) · WebPartnerJan 2019 – Jan 2019 · 1 mo
Digital Marketing Specialist · Simons Town MeubelsJan 2017 – Jan 2023 · 6 yrs 1 mo

Education

Bachelor of Science (Hons): Business Information Technology · University of Greenwich2030 – 2016

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