Je m’appelle Jade Blin et je combine une solide approche de branding avec une pratique concrète du marketing digital. J’accompagne des marques dans le développement de leur identité (stratégie, direction artistique et systèmes visuels) ainsi que dans la création de supports prêts à être déployés, de la charte graphique aux contenus pour les campagnes. En parallèle, j’organise et je pilote la production de contenus sur plusieurs plateformes (calendrier éditorial, landing pages, visuels, e-mails et assets commerciaux) tout en assurant la cohérence entre marketing, sales et opérations. Curieuse et orientée exécution, j’aime travailler avec des équipes et partenaires créatifs pour livrer une expérience de marque claire, cohérente et engageante.…

Jade Blin

Je m’appelle Jade Blin et je combine une solide approche de branding avec une pratique concrète du marketing digital. J’accompagne des marques dans le développement de leur identité (stratégie, direction artistique et systèmes visuels) ainsi que dans la création de supports prêts à être déployés, de la charte graphique aux contenus pour les campagnes. En parallèle, j’organise et je pilote la production de contenus sur plusieurs plateformes (calendrier éditorial, landing pages, visuels, e-mails et assets commerciaux) tout en assurant la cohérence entre marketing, sales et opérations. Curieuse et orientée exécution, j’aime travailler avec des équipes et partenaires créatifs pour livrer une expérience de marque claire, cohérente et engageante.…

Available to hire

Je m’appelle Jade Blin et je combine une solide approche de branding avec une pratique concrète du marketing digital. J’accompagne des marques dans le développement de leur identité (stratégie, direction artistique et systèmes visuels) ainsi que dans la création de supports prêts à être déployés, de la charte graphique aux contenus pour les campagnes.

En parallèle, j’organise et je pilote la production de contenus sur plusieurs plateformes (calendrier éditorial, landing pages, visuels, e-mails et assets commerciaux) tout en assurant la cohérence entre marketing, sales et opérations. Curieuse et orientée exécution, j’aime travailler avec des équipes et partenaires créatifs pour livrer une expérience de marque claire, cohérente et engageante.

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Language

French
Fluent
English
Advanced

Work Experience

Manager en Marketing (freelance) at Baliwit hflow - Agence de Travel Planning
July 1, 2024 - Present
Création et documentation de processus commerciaux de A à Z, recrutement, intégration et formation de l’équipe commerciale. Gestion de la stratégie de réseaux sociaux et production de contenus sur l’ensemble des plateformes. Création de supports marketing et commerciaux (landing pages, decks, lead magnets, visuels e-mails, supports de publicité). Production de contenus de marque et visuels pour campagnes et tunnels de conversion, ainsi que coordination des missions transverses entre marketing, commercial et opérations.
Brand Designer / Brand & Marketing (freelance) at Jade Blin
July 1, 2024 - Present
Développement complet d’identités de marque et direction artistique : stratégie de marque, positionnement, personas, mapping concurrentiel, création de systèmes visuels (logo, typographies, palette, univers graphique et iconographie) ainsi que production de livrables (brand books, brand playbooks, chartes graphiques et références créatives). Création et déploiement d’assets packaging et print, coordination de missions transverses et harmonisation entre pôles marketing, commercial et opérations. Pilotage de la communication et du contenu : acquisition de clients via stratégies de contenu (LinkedIn), prospection et cadence éditoriale (4 posts/semaine), gestion de plateformes et production de supports marketing/commerciaux (landing pages, decks de vente, lead magnets, templates réseaux sociaux, visuels e-mails). Mise à jour du site web et optimisation des textes/design, création de contenus de marque pour campagnes et tunnels de conversion, coordination avec des impr

Education

Master en Marketing Digital at Kedge Business School - Marseille
July 1, 2024 - April 30, 2026
DUT Gestion des Entreprises et des Administrations (GEA) at IUT Le Mans
September 1, 2019 - June 30, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Travel & Hospitality, Retail
    Branding for a renting machines business
    The brief Multiflex Location is a new company renting multi-purpose machinery to professionals and individuals in the Rhône-Alpes region, across construction, landscaping and agriculture. The founders were launching their activity with qualified prospects already lined up and needed an identity that would look credible from day one, in a sector where trust is everything. The project came with a second challenge: Multiflex belongs to the same group as Remise O'Vert, a landscaping company, so both brands had to speak the same visual language while remaining clearly distinct. And since the brand would live on machines, workwear and flyers far more than on screens, it had to be robust and easy for any printer to reproduce. What I made I designed an identity built for the field. Describe the logo: typography, symbol, colors.] Every choice was made with production in mind: strong shapes that stay readable on a trailer banner, a workers' sweatshirt or a small sticker, and a system that stays consistent whatever the support. In parallel, I rebranded Remise O'Vert to align both identities, giving the group a coherent image while letting each company keep its own personality and audience. I then presented the identity in real-life contexts, from branded machines and workwear to quotes and brochures, so the founders could see the brand exactly as their clients would. The result Multiflex Location launched with the image of an established company rather than a start-up, giving the founders the credibility they needed to close their first contracts. The group now has two brands that clearly belong together, and an identity robust enough to be applied on any machine, uniform or document without losing its strength.…
    Branding for a coworking space
    The brief BePlace is a coworking space for independent hairstylists, with two locations in Paris's 16th arrondissement and new openings planned in Boulogne and Dakar. The concept gives independent creators a premium place to work under their own name, without the constraints of a traditional salon. The brand needed to speak to two audiences at once: hairstylists looking for a place that elevates their work, and clients who expect a high-end Parisian salon experience. It also had to be strong enough to scale across several cities. What I made I designed a visual identity built on a single idea: the balance between individuality and belonging. The logo pairs "be" in an elegant italic serif, the personal, expressive side of each independent stylist, with "place" in a bold, grounded sans serif, the solid space that brings them together. The "be" works on its own as a brandmark, sitting naturally on editorial imagery and social content. I then rolled out the identity across the shop sign, the shopping bags and embossed business cards, keeping a restrained black, white and deep green palette that fits the Haussmannian architecture of the neighborhood. The result BePlace now looks like a premium Parisian brand rather than a shared workspace. The identity gives independent stylists a place they are proud to work from and clients a salon that feels high-end from the street. Its simplicity makes it easy to replicate from one location to the next, ready for the openings in Boulogne and Dakar.…
    Branding for a hair salon
    The brief Marion Dago is a private hair atelier in Moulins, France, where every client is welcomed alone, one at a time. After fifteen years as a colorist, Marion built a place where hairdressing is treated as a craft rather than a business: bespoke color, a signature "Bronde", Japanese HairSpa rituals unique in the region, AI hair diagnostics and cryotherapy. Her existing image didn't reflect this level of expertise or the intimate, high-end experience clients live in the salon. She needed a brand that looked as premium as the service itself. What I made I redesigned the logo to move the brand into a quiet luxury territory: sober, editorial and elegant, with nothing loud or excessive. Describe the logo: typography, monogram, colors.] I then extended the new identity to Instagram, creating story and post visuals built on short, editorial copy that tells the experience rather than listing services: the privatized setting, the diagnosis that starts every appointment, the Japanese haircare rituals. Each visual follows the same restrained, typography-led art direction so the feed reads like the salon feels. The result Marion Dago now presents itself as what it truly is: a private hair atelier, not a neighborhood salon. The brand conveys her expertise and the intimacy of the experience before a client even books, attracting women looking for a premium, personalized moment and justifying the positioning of her signature services.…
    Branding for a pilates studio
    The brief Hotter Reformer Pilates was founded by two sisters who opened a reformer pilates studio in a rural area, with a clear ambition: becoming the first reformer pilates franchise in France. They already had the vision, the energy and a strong personality. What they lacked was a coherent brand universe to carry it across every touchpoint, and an identity solid enough to be replicated in future studios. What I made I started with the brand strategy, which justified every creative choice that followed: competitive analysis, positioning, brand platform and tone of voice. From there, I designed the logo and color palette, formalized everything in brand guidelines, then brought the identity into the physical space with the illuminated shop sign and window stickers, followed by the drinks menu. The goal was that a client walking past the studio, scrolling its Instagram or ordering a drink after class would experience the same brand every time. The result Hotter now has an identity that looks like the ambition behind it: a studio that feels like a brand, not a local gym. Every touchpoint tells the same story, which builds credibility and gives the sisters a framework they can roll out to new locations as they grow toward franchising. The founders came back to me to keep building the brand together, which is the best proof that the foundations work.…
    Branding for a law firm
    The brief Kalya Avocats is a law firm in Le Mans specializing in family law, immigration law and civil law. Their clients come to them in complex, often sensitive situations, and need to feel heard and supported as much as defended. The firm wanted an identity that kept the credibility expected in the legal sector while breaking away from its cold, traditional codes, to reflect what they truly are: a modern, accessible firm where every client is listened to and defended with conviction. What I made I led the project from brand strategy to print. The positioning was built on a "soft break" with classic legal codes: keeping the sobriety of the profession while bringing a real design sensibility. The logo is a hand-drawn uppercase wordmark: the capitals give it an assertive, impactful presence, the angular, architectural "K" evokes legal mastery, and I softened the curves of the "A"s to bring a touch of feminine elegance and kindness to an otherwise geometric mark. The palette pairs soft neutrals (white, almond, khaki) with a deep green and near-black for trust, and a French rose accent that makes the brand instantly recognizable in a sector dominated by navy and burgundy. I then created the brand guidelines and rolled out the identity across print materials, the website visuals and LinkedIn, built around the signature "Advise. Support. Protect." The result Kalya Avocats now embodies a new generation of legal practice: more readable, more modern and more engaged, visually as well as in action. The identity stands out immediately from traditional firms while staying credible, and speaks directly to the people they defend. Every touchpoint, from the brand guidelines to the lawyers' LinkedIn profiles, now carries the same promise: being by their clients' side to make their voice heard.…
    Branding for non alcohol drinks
    The brief LOOA is a brand of canned non-alcoholic cocktails targeting 20 to 35 year olds. The no-alcohol market is booming, but most brands in the category play it safe with clean, health-driven codes that position their drinks as a substitute, something you pick because you can't or won't drink. LOOA wanted the opposite: a drink people choose for pleasure, as desirable as a cold beer on a Friday night, without ever having to justify not drinking. What I made The real challenge was to recreate desirability from scratch. Alcohol has decades of cultural codes behind it (celebration, letting go, social connection), and a non-alcoholic brand can rely on none of them. So I built LOOA as a lifestyle before a drink, the way Aperol did: I chose a southern dolce vita territory, all warmth, carefree Mediterranean summers and retro elegance, far from the clinical look of wellness drinks. Logo, palette, typography and packaging details to add.] Every visual choice turns the can into an identity marker: you hold it because it says something about who you are. The result LOOA stands out on the shelf as a festive, premium drink rather than a healthy alternative, which allows it to be priced as an aperitif, not as a substitute. The brand speaks to a generation that is changing its relationship to alcohol but still wants the party, the sun and the style, and gives them a drink they are proud to be seen with.…
    Branding for a restaurant of schiacciata sandwiches
    The brief Josh and Melinda were launching FRESCA, an Italian focaccia sandwich concept in Canberra, Australia. They needed a brand that could stand out in a crowded food scene: generous, warm and unmistakably Italian, without falling into the usual clichés of red-checkered tablecloths and flag colors. Beyond the logo, they needed a consistent presence on Instagram, their main channel to bring people through the door. What I made I built the brand from strategy to execution. The visual identity is anchored in a bold condensed wordmark that feels confident and appetizing, paired with a cream, camel and bordeaux palette inspired by baked bread, cured meats and old Italian trattorias. To give the brand a soul, I created Nonna, a mascot who embodies the family recipes and the warmth behind every sandwich. I then took over their social media management: Instagram strategy, monthly content calendars, captions, visual direction and monthly performance reporting. The result FRESCA now has a recognizable, characterful identity that works across the shop, packaging and social media, with a consistent voice that feels like a neighborhood institution rather than a new opening. The concept grew quickly: in August 2026, the team opened a second location, FRESCA Civic, in the heart of Canberra, and the brand scaled to the new shop without needing any rework.…