Freelance Senior Graphic Designer and Art Director helping B2B, manufacturing, industrial, retail, and service-based companies create clear, brand-consistent marketing materials across print, digital, packaging, presentations, and trade show environments. Skilled at shaping visual messaging, organizing complex information, and turning rough content into polished communication that supports sales, marketing, and business goals. Comfortable stepping into existing brand systems, handling ad hoc design requests, and working directly with clients, marketing teams, writers, vendors, and production partners to move projects from concept through final files.…

Bob Millard

PRO

Freelance Senior Graphic Designer and Art Director helping B2B, manufacturing, industrial, retail, and service-based companies create clear, brand-consistent marketing materials across print, digital, packaging, presentations, and trade show environments. Skilled at shaping visual messaging, organizing complex information, and turning rough content into polished communication that supports sales, marketing, and business goals. Comfortable stepping into existing brand systems, handling ad hoc design requests, and working directly with clients, marketing teams, writers, vendors, and production partners to move projects from concept through final files.…

Available to hire

Freelance Senior Graphic Designer and Art Director helping B2B, manufacturing, industrial, retail, and service-based companies create clear, brand-consistent marketing materials across print, digital, packaging, presentations, and trade show environments. Skilled at shaping visual messaging, organizing complex information, and turning rough content into polished communication that supports sales, marketing, and business goals. Comfortable stepping into existing brand systems, handling ad hoc design requests, and working directly with clients, marketing teams, writers, vendors, and production partners to move projects from concept through final files.

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Language

English
Fluent

Work Experience

Designer / Art Director at The Next Step
January 1, 2020 - January 1, 2025
Lead creative strategy and design for manufacturing clients, building brand systems, packaging, POP displays, and trade show experiences. Develop sales literature and digital assets that simplify complex solutions and strengthen market presence.
Senior Art Director at Diversified Dynamics Corporation (dba: Cat Pumps and HomeRight)
January 1, 2010 - January 1, 2018
Creative lead and principal designer in the development of 350+ projects each year, including packaging, POP, sales literature, trade show displays, and digital assets for global resellers.
Art Director at Cenveo
March 1, 2006 - May 21, 2010
Collaborated with Creative Director and account teams to deliver brand systems, POP, and sales collateral for national clients including Terex and Ameriprise Financial, improving production efficiency and workflow.
Creative Team Lead at Graco Inc.
June 13, 1997 - February 28, 2004
Supervised the Creative Services Group, directing design, messaging, and production for divisional marketing initiatives, including successful product launches.
Senior Art Director at The Next Step
November 4, 2019 - October 15, 2025
Consulting firm serving manufacturing and industrial clients; built brand systems, sales collateral, presentation decks, packaging, digital assets, event graphics, and trade show materials across 60+ client engagements. Developed marketing materials that clarified complex business, product, and service offerings for leadership, sales, and customer-facing audiences. Partnered with consultants, writers, leadership, and clients to translate goals, messaging, and feedback into clear visual communication. Managed design projects from early direction through final execution, aligned with brand standards, timelines, and production needs.
Senior Art Director at Diversified Dynamics Corporation
December 30, 2009 - December 30, 2017
In-house creative role supporting Cat Pumps and HomeRight across industrial, consumer retail, e-commerce, distributor, and global sales channels. Managed high-volume creative output across 350+ annual projects, including packaging, POP displays, sales literature, trade show graphics, digital assets, and reseller materials. Built a Cat Pumps brand refresh and guideline system that improved consistency across channels and contributed to a 20% sales increase in the first year. Developed website layouts, Amazon A+ content, online retail assets, and digital sales materials for corporate, distributor, and e-commerce audiences. Directed photography, print production, and vendor partnerships to keep creative work aligned with brand standards, timelines, budgets, and quality expectations.

Education

Bachelor of Science in Graphic Design at University of Wisconsin - Stout
August 13, 1984 - May 27, 1988
Minored in Packaging
B.S., Graphic Design at University of Wisconsin–Stout
January 11, 2030 - May 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Financial Services, Healthcare, Consumer Goods, Retail, Professional Services, Media & Entertainment
    uniE621 Mediture — Brand Identity & Visual System
    Mediture needed a brand identity that could introduce a new healthcare technology company with clarity and credibility. Serving senior care and PACE organizations, the brand had to feel modern and software-driven while still earning trust in a highly sensitive healthcare space. I developed the identity around a clean logo, purposeful typography, a calm color palette, and supporting visual elements that could work across sales materials, presentations, digital applications, and early marketing efforts. The result is a cohesive brand that makes the software easier to understand, supports stronger sales conversations, and positions Mediture as a dependable technology partner for senior care providers. branding graphicdesigner designer logo…
    uniE621 ULV — Brand Identity & Visual System
    For ULV, I built the brand identity for the launch of a new luxury low-speed vehicle, shaping how it would enter the market and connect with buyers. The work focused on translating the vehicle’s mix of attainable luxury, precision design, and everyday usability into a clear visual system. I developed the full identity—logo, typography, color palette, and supporting brand language—to give ULV a premium look without feeling out of reach. The result is a polished, cohesive brand that positions ULV as a modern electric vehicle option built for neighborhoods, resorts, campuses, and lifestyle-driven communities. graphicdesigner branding designer photo logo…
    uniE621 Schaffer Manufacturing — Brand Identity & Visual System
    Schaffer Manufacturing needed a brand presence that matched the quality, toughness, and precision behind its fabrication work. The existing identity did not fully reflect the company’s capabilities or the value of its Hardox wear part solutions. I helped shape the direction for both messaging and design by reviewing the market, competitors, and customer needs. From there, I developed a more modern identity system with stronger visual consistency across marketing, sales, and customer-facing materials. The result is a clearer, more credible brand that supports sales conversations, improves recognition in a competitive market, and better reflects the durability and craftsmanship behind Schaffer’s work. branding graphicdesigner webdesigner designer photo logo…
    uniE621 Fort Worth Jaguars Floorball Team — Brand Identity & Visual System
    For the Fort Worth Jaguars, I developed a brand identity for a new floorball team looking to build awareness in a fast-growing sport. The work focused on creating a bold, athletic system that felt competitive, professional, and easy to carry across different touchpoints. The identity included logo development, color, typography, and supporting visual elements designed to work across uniforms, digital platforms, promotional materials, and team communications. The goal was to give the Jaguars a strong visual foundation that could help them look established, build recognition, and connect with players, fans, and sponsors as the organization grows.…
    uniE621 Photography Art Direction
    My work in photography direction spans a range of styles, with each shoot tailored to the product, audience, and intended use. I bring experience across clean, high-end product imagery as well as real-world application and training scenarios, often within manufacturing and technical environments. I focus on creating clear, purposeful images that highlight quality, function, and value. Whether in a controlled studio or on location, I ensure consistency while adjusting the tone to fit both premium products and practical, everyday use. logo branding illustrator designer…