I am an experienced designer passionate about creating impactful marketing communications. My strength lies in taking projects from concept to production, working closely with teams to ensure high-quality results. I thrive on collaboration and am committed to design excellence to help elevate brands in both B2B and B2C sectors. Let's create something amazing together!…

Bob Millard

PRO

I am an experienced designer passionate about creating impactful marketing communications. My strength lies in taking projects from concept to production, working closely with teams to ensure high-quality results. I thrive on collaboration and am committed to design excellence to help elevate brands in both B2B and B2C sectors. Let's create something amazing together!…

Available to hire

I am an experienced designer passionate about creating impactful marketing communications. My strength lies in taking projects from concept to production, working closely with teams to ensure high-quality results. I thrive on collaboration and am committed to design excellence to help elevate brands in both B2B and B2C sectors. Let’s create something amazing together!

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Work Experience

Designer / Art Director at The Next Step
January 1, 2020 - January 1, 2025
Lead creative strategy and design for manufacturing clients, building brand systems, packaging, POP displays, and trade show experiences. Develop sales literature and digital assets that simplify complex solutions and strengthen market presence.
Senior Art Director at Diversified Dynamics Corporation (dba: Cat Pumps and HomeRight)
January 1, 2010 - January 1, 2018
Creative lead and principal designer in the development of 350+ projects each year, including packaging, POP, sales literature, trade show displays, and digital assets for global resellers.
Art Director at Cenveo
December 31, 2005 - December 31, 2009
Collaborated with Creative Director and account teams to deliver brand systems, POP, and sales collateral for national clients including Terex and Ameriprise Financial, improving production efficiency and workflow.
Creative Team Lead at Graco Inc.
June 14, 1997 - February 29, 2004
Supervised the Creative Services Group, directing design, messaging, and production for divisional marketing initiatives, including successful product launches.

Education

Bachelor of Science in Graphic Design at University of Wisconsin - Stout
August 13, 1984 - May 27, 1988
Minored in Packaging

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Financial Services, Healthcare
    uniE621 Fort Worth Jaguars Floorball Team — Brand Identity & Visual System
    For the Fort Worth Jaguars, I developed a brand identity that captures the speed, intensity, and emerging presence of floorball in the U.S. Grounded in the team’s role within the North American Floorball League—bringing together top talent from across the U.S. and Europe—the work focused on creating a bold, athletic system that feels both modern and competitive. I built a dynamic visual language through logo, color, typography, and supporting elements that translates seamlessly across uniforms, digital platforms, and promotional materials. The result is a cohesive brand that elevates the team’s presence, builds credibility in a growing sport, and helps connect with both local fans and a broader national audience. branding graphicdesigner designer logo…
    uniE621 Photography Art Direction
    My work in photography direction spans a range of styles, with each shoot tailored to the product, audience, and intended use. I bring experience across clean, high-end product imagery as well as real-world application and training scenarios, often within manufacturing and technical environments. I focus on creating clear, purposeful images that highlight quality, function, and value. Whether in a controlled studio or on location, I ensure consistency while adjusting the tone to fit both premium products and practical, everyday use. logo branding illustrator designer…
    uniE621 Mediture — Brand Identity & Visual System
    For Mediture, I developed a brand identity that balances healthcare credibility with a modern, technology-driven feel. Grounded in research around senior care providers and their operational needs, the work focused on creating a system that communicates both innovation and trust. I built a clear, approachable visual language—spanning logo, typography, color, and supporting elements—that works seamlessly across digital and print applications. The result is a cohesive brand that strengthens early sales conversations, improves clarity in communication, and helps position Mediture as a dependable partner in senior care technology. branding graphicdesigner designer logo…
    uniE621 ULV — Brand Identity & Visual System
    For ULV, I built the brand identity from the ground up, translating its vision of attainable luxury and precision design into a clear, premium visual system. I began by exploring the competitive landscape and defining key audience segments to shape how the brand should present itself. From there, I developed the full identity—logo, typography, color palette, and supporting visual language—designed to balance performance with lifestyle appeal. The result is a refined, cohesive brand that establishes ULV as a credible, high-end option in the electric low-speed vehicle market and supports strong early recognition. graphicdesigner branding designer photo logo…
    uniE621 Schaffer Manufacturing — Brand Identity & Visual System
    I led the brand identity redesign for Schaffer Manufacturing, helping align its visual presence with the strength and precision of its work. Starting with a review of the market, competitors, and customer needs, I helped shape the overall direction for both messaging and design. I created a more modern, cohesive identity system that brought clarity and consistency across marketing and customer-facing materials. The result is a stronger, more credible brand that better supports sales conversations, improves recognition in a competitive market, and reflects the quality and durability behind Schaffer’s fabrication and Hardox wear part solutions. branding graphicdesigner webdesigner designer photo logo…

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